--- title: "Theo Grace YouTube Ads: Top Video Ad Examples | AdSee" description: "Explore top Theo Grace YouTube video ads, view counts, and estimated ad spend. See how the jewelry brand promotes personalized gifts and collaborations." url: "https://www.adsee.ai/ad-examples/youtube/brands/theo-grace" --- # Theo Grace YouTube Ads: Campaigns and Commercials Theo Grace is an e-commerce jewelry brand specializing in personalized pieces like name necklaces, charm bracelets, and rings. Its YouTube advertising in the United States features over 20+ ads with 10.1M views, highlighting custom gift ideas for occasions like Mother's Day and creative collaborations with Nicky Hilton. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #3137 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/16) - Category: Retail Ecommerce — Custom personalized jewelry - Headquarters: United States - Estimated total YouTube ad spend: $202K – $505K (all-time, estimated range) - Ads indexed: 29 - Total views: 10.1M - Markets: 1 countries the ads ran in ## Most-viewed Theo Grace YouTube ads Top 20 by views, list updated October 2026. 1. [Theo Grace Heart Necklace for Mother's Day](https://www.adsee.ai/ad-examples/youtube/dtc/theo-grace-heart-necklace-for-mother-s-day-n6qLaEHi06I) — 2.1M views, 21s 2. [Theo Grace — Personalized Valentine's Day Necklace Gift Idea](https://www.adsee.ai/ad-examples/youtube/dtc/theo-grace-personalized-valentine-s-day-necklace-gift-idea-QCCoe-u8vyk) — 1.5M views, 25s 3. [Nicky Hilton x Theo Grace Heritage Name Plate Necklace](https://www.adsee.ai/ad-examples/youtube/dtc/nicky-hilton-x-theo-grace-heritage-name-plate-necklace-8iPf9sjVGlE) — 1M views, 31s 4. [Theo Grace Necklace - Personalized Gift](https://www.adsee.ai/ad-examples/youtube/dtc/theo-grace-necklace-personalized-gift-BXw3mLS75rQ) — 618.4K views, 35s 5. [Theo Grace — Personalized Heart Necklace](https://www.adsee.ai/ad-examples/youtube/dtc/theo-grace-personalized-heart-necklace-MJmbjjgp2vU) — 618.3K views, 24s 6. [Nicky Hilton for Theo Grace Jewelry](https://www.adsee.ai/ad-examples/youtube/dtc/nicky-hilton-for-theo-grace-jewelry-P8rz1X2pCXM) — 609.7K views, 31s 7. [Mother receives a ring engraved with her children's names](https://www.adsee.ai/ad-examples/youtube/dtc/mother-receives-a-ring-engraved-with-her-children-s-names-AcjWc9veeg0) — 568.8K views, 29s 8. [Nicky Hilton x Theo Glace - Heritage Name Plate Necklace](https://www.adsee.ai/ad-examples/youtube/dtc/nicky-hilton-x-theo-glace-heritage-name-plate-necklace-8EFZ-29EcDE) — 479.3K views, 34s 9. [Theo Grace Personalized Necklace Ad](https://www.adsee.ai/ad-examples/youtube/dtc/theo-grace-personalized-necklace-ad-u1UrGJPrp5w) — 414.1K views, 41s 10. [Theo Grace — Sweetheart Necklace](https://www.adsee.ai/ad-examples/youtube/dtc/theo-grace-sweetheart-necklace-hvYvwxBWtLs) — 372.8K views, 32s 11. [Theo Grace — Customizable Name Necklace](https://www.adsee.ai/ad-examples/youtube/dtc/theo-grace-customizable-name-necklace-4ZSAKcID08A) — 224.3K views, 22s 12. [Theo Grace Necklace — Sentimental Jewelry for Moms](https://www.adsee.ai/ad-examples/youtube/dtc/theo-grace-necklace-sentimental-jewelry-for-moms-DRHYylULje4) — 168.8K views, 19s 13. [Theo Grace — Personalized Heart Necklace Gift Idea](https://www.adsee.ai/ad-examples/youtube/dtc/theo-grace-personalized-heart-necklace-gift-idea-CIZ4wy4PS1I) — 151.3K views, 24s 14. [Theo Grace by Nicky Hilton - Custom Photo Pendant Necklace](https://www.adsee.ai/ad-examples/youtube/dtc/theo-grace-by-nicky-hilton-custom-photo-pendant-necklace-uR5IiBY1aXk) — 148.9K views, 25s 15. [Theo Grace Necklace - A Thoughtful Gift](https://www.adsee.ai/ad-examples/youtube/dtc/theo-grace-necklace-a-thoughtful-gift-UgFhtmeTK4s) — 147.3K views, 59s 16. [theograce — Personalized Name Necklace](https://www.adsee.ai/ad-examples/youtube/dtc/theograce-personalized-name-necklace-iPtsXuTs85s) — 133.4K views, 37s 17. [No Filter - Personalized Name Necklace Ad](https://www.adsee.ai/ad-examples/youtube/dtc/no-filter-personalized-name-necklace-ad-Xpx6CWIud50) — 104.7K views, 20s 18. [Theo Grace Personalized Heart Necklace Ad](https://www.adsee.ai/ad-examples/youtube/dtc/theo-grace-personalized-heart-necklace-ad-7CG0JMgGrR0) — 75.2K views, 23s 19. [Theo Glace — Personalized Balance Bead Necklace](https://www.adsee.ai/ad-examples/youtube/dtc/theo-glace-personalized-balance-bead-necklace-Vd64MB_ci1U) — 73.3K views, 21s 20. [Theo Grace — Personalized Heart Necklace](https://www.adsee.ai/ad-examples/youtube/dtc/theo-grace-personalized-heart-necklace-7wQxd5133ZQ) — 71.9K views, 20s ## About Theo Grace Theo Grace (formerly MYKA and MyNameNecklace) is an e-commerce jewelry brand specializing in custom and personalized pieces such as name necklaces, charm bracelets, and rings. Co-founded with creative direction by Nicky Hilton, the company sells semi-fine handcrafted jewelry online to customers in the United States and internationally. ## Theo Grace YouTube ads — FAQ ### What is Theo Grace? Theo Grace is an e-commerce jewelry brand based in the United States that specializes in custom and personalized pieces. Its products include handcrafted name necklaces, charm bracelets, and engraved rings. ### What are Theo Grace's YouTube ads about? Theo Grace's YouTube ads focus on personalized jewelry items, such as heart necklaces, name plate necklaces, and engraved rings. Many ads highlight gift ideas for occasions like Mother's Day and Valentine's Day, as well as collaborations with Nicky Hilton. ### What ad formats does Theo Grace use on YouTube? Theo Grace advertises on YouTube using exclusively vertical, Shorts-style video ads. These video spots typically run between 15 and 60 seconds in length. ### In which languages does Theo Grace advertise on YouTube? Theo Grace runs its YouTube advertisements entirely in English. ### How many YouTube ads does Theo Grace run? AdSee has indexed 29 YouTube ads from Theo Grace, with 10.1M views in total, shown in 1 country. ### Where does Theo Grace advertise on YouTube? Theo Grace's YouTube ads in the AdSee library ran most often in the United States. ### How much does Theo Grace spend on YouTube ads? AdSee estimates Theo Grace's YouTube ad spend at $202K – $505K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Theo Grace. ### What is Theo Grace's most-viewed YouTube ad? The most-viewed Theo Grace ad in the AdSee library is “Theo Grace Heart Necklace for Mother's Day”, with 2.1M views on YouTube. ## More top Retail Ecommerce advertisers - #3116 [Ripley](https://www.adsee.ai/ad-examples/youtube/brands/ripley-2) — est. spend $127K – $510K, 130 ads - #3125 [Salling Group](https://www.adsee.ai/ad-examples/youtube/brands/salling-group) — est. spend $197K – $508K, 21 ads - #3127 [JD Sports](https://www.adsee.ai/ad-examples/youtube/brands/jd-sports) — est. spend $199K – $507K, 33 ads - #3129 [Tía Rosa](https://www.adsee.ai/ad-examples/youtube/brands/t-a-rosa) — est. spend $217K – $507K, 13 ads - #3132 [JYSK](https://www.adsee.ai/ad-examples/youtube/brands/jysk-8) — est. spend $203K – $507K, 85 ads - #3146 [Jacobs Poland](https://www.adsee.ai/ad-examples/youtube/brands/jacobs-poland) — est. spend $209K – $501K, 16 ads - #3152 [bonprix](https://www.adsee.ai/ad-examples/youtube/brands/bonprix-2) — est. spend $92.5K – $499K, 18 ads - #3157 [Home Hardware](https://www.adsee.ai/ad-examples/youtube/brands/home-hardware) — est. spend $196K – $498K, 18 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates