--- title: "The Switch Is On YouTube Ads: Video Ad Examples | AdSee" description: "Explore top YouTube ads from The Switch Is On with 6.6M views in the US. See video creatives, viewer engagement, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/the-switch-is-on" --- # The Switch Is On YouTube Ads and Campaign Examples The Switch Is On is an educational initiative by the Building Decarbonization Coalition guiding consumers through switching from gas to electric appliances. Its YouTube advertising in the US features 11 ads with 6.6M views, focusing on home energy upgrades, electric heat pumps, and homeowner stories. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #3896 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/20) - Company: Building Decarbonization Coalition - Category: Nonprofit Political — Home electrification resource hub - Headquarters: United States - Estimated total YouTube ad spend: $132K – $329K (all-time, estimated range) - Ads indexed: 11 - Total views: 6.6M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR13446731834209599489?region=anywhere ## Most-viewed The Switch Is On YouTube ads Top 11 by views, list updated October 2026. 1. [The Switch Is On - Heat Pumps for Homeowners](https://www.adsee.ai/ad-examples/youtube/other/the-switch-is-on-heat-pumps-for-homeowners-HmZjgzUPnGw) — 2.7M views, 15s 2. [The Switch Is On - Home Energy Upgrade](https://www.adsee.ai/ad-examples/youtube/other/the-switch-is-on-home-energy-upgrade-Q30NgcDahJ0) — 1.8M views, 60s 3. [Daniel and Alicia's Haunted House Mystery Solved by Electric Heat Pump](https://www.adsee.ai/ad-examples/youtube/other/daniel-and-alicia-s-haunted-house-mystery-solved-by-electric-5LWLDJdMlH8) — 793.8K views, 30s 4. [The Switch Is On - First Time Homeowners](https://www.adsee.ai/ad-examples/youtube/real-estate/the-switch-is-on-first-time-homeowners-2iUHNfVSAO8) — 481.3K views, 15s 5. [Daniel and Alicia - First Time Homeowners](https://www.adsee.ai/ad-examples/youtube/other/daniel-and-alicia-first-time-homeowners-7_JOtIWRrpk) — 300.9K views, 30s 6. [Daniel and Alicia's Home Upgrade Story](https://www.adsee.ai/ad-examples/youtube/real-estate/daniel-and-alicia-s-home-upgrade-story-r_gEqJclWk8) — 231.4K views, 60s 7. [The Switch Is On - Homeowners' HVAC and Water Heater Upgrade](https://www.adsee.ai/ad-examples/youtube/other/the-switch-is-on-homeowners-hvac-and-water-heater-upgrade-nzh-LPlFqFo) — 164.9K views, 30s 8. [Daniel and Alicia: First Time Homeowners Find Comfort](https://www.adsee.ai/ad-examples/youtube/other/daniel-and-alicia-first-time-homeowners-find-comfort-fPTOz7ehU1M) — 113.6K views, 30s 9. [Daniel and Alicia - First Time Homeowners](https://www.adsee.ai/ad-examples/youtube/real-estate/daniel-and-alicia-first-time-homeowners-Re5cXyiK0lg) — 101.2K views, 30s 10. [Daniel and Alicia - First Time Homeowners](https://www.adsee.ai/ad-examples/youtube/other/daniel-and-alicia-first-time-homeowners--ENLod1MGr8) — 76.2K views, 60s 11. [Alex West - The Switch is On Pro Network](https://www.adsee.ai/ad-examples/youtube/b2b-services/alex-west-the-switch-is-on-pro-network-bSclUMBFdy4) — 54.1K views, 30s ## About The Switch Is On The Switch Is On is an educational initiative and resource platform that guides homeowners, renters, and contractors through transitioning from gas to electric appliances. Powered by the non-profit Building Decarbonization Coalition, it provides tools to connect with financial rebates, incentives, and vetted local contractors across California and other US states. The campaign seeks to accelerate building decarbonization, improve health and efficiency, and reduce greenhouse gas emissions. ## The Switch Is On YouTube ads — FAQ ### What is The Switch Is On? The Switch Is On is an educational initiative by the non-profit Building Decarbonization Coalition in the United States. It provides resources, rebate tools, and contractor connections to help homeowners and renters transition from gas to electric appliances. ### What are The Switch Is On's YouTube ads about? The Switch Is On's YouTube ads center on home energy upgrades and electric heat pumps. Many spots feature homeowner stories, such as Daniel and Alicia upgrading their home's HVAC and water heating systems for greater comfort. ### What video formats does The Switch Is On use on YouTube? The Switch Is On utilizes a mix of horizontal videos and vertical Shorts. Most of the campaign's ads run between 16 and 30 seconds, alongside some shorter and longer spots. ### In which languages does The Switch Is On advertise on YouTube? The Switch Is On produces its YouTube video ads entirely in English for audiences in the United States. ### How many YouTube ads does The Switch Is On run? AdSee has indexed 11 YouTube ads from The Switch Is On, with 6.6M views in total, shown in 1 country. ### Where does The Switch Is On advertise on YouTube? The Switch Is On's YouTube ads in the AdSee library ran most often in the United States. ### How much does The Switch Is On spend on YouTube ads? AdSee estimates The Switch Is On's YouTube ad spend at $132K – $329K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by The Switch Is On. ### What is The Switch Is On's most-viewed YouTube ad? The most-viewed The Switch Is On ad in the AdSee library is “The Switch Is On - Heat Pumps for Homeowners”, with 2.7M views on YouTube. ### Where can I verify The Switch Is On's ads? The Switch Is On's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR13446731834209599489?region=anywhere ## More top Nonprofit Political advertisers - #3744 [AMA-Marketing](https://www.adsee.ai/ad-examples/youtube/brands/ama-marketing) — est. spend $137K – $360K, 15 ads - #3747 [Trenčín 2026](https://www.adsee.ai/ad-examples/youtube/brands/tren-n-2026) — est. spend $57.6K – $360K, 19 ads - #3816 [Secours Islamique France](https://www.adsee.ai/ad-examples/youtube/brands/secours-islamique-france) — est. spend $22.3K – $346K, 58 ads - #3873 [VIDAS](https://www.adsee.ai/ad-examples/youtube/brands/vidas) — est. spend $57.1K – $333K, 37 ads - #3898 [Jij gaat het maken](https://www.adsee.ai/ad-examples/youtube/brands/jij-gaat-het-maken) — est. spend $134K – $329K, 37 ads - #3909 [Goodwill Central Texas](https://www.adsee.ai/ad-examples/youtube/brands/goodwill-central-texas) — est. spend $131K – $327K, 15 ads - #3949 [British Council](https://www.adsee.ai/ad-examples/youtube/brands/british-council) — est. spend $12.8K – $320K, 55 ads - #3973 [Graham for Maine](https://www.adsee.ai/ad-examples/youtube/brands/graham-for-maine) — est. spend $127K – $317K, 30 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates