--- title: "The Ordinary YouTube Ads: 30+ Video Ad Examples | AdSee" description: "Browse 30+ of the top YouTube ads from The Ordinary across 3 markets with 17.7M views. See ad creatives, performance, and estimated spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/the-ordinary" --- # Top The Ordinary YouTube ads and video campaigns The Ordinary, founded under Toronto-based DECIEM, provides clinical skincare formulations and serums focused on functional ingredients. With 30+ YouTube ads reaching 17.7M views across 3 markets, its video campaigns center on specific product formulas, ingredients, moisturizers, and accessible quality skincare. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2176 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/11) - Company: DECIEM Inc. - Category: DTC — Skincare and cosmetics - Headquarters: Canada - Estimated total YouTube ad spend: $194K – $884K (all-time, estimated range) - Ads indexed: 31 - Total views: 17.7M - Markets: 3 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR12754700882134695937?region=anywhere ## Most-viewed The Ordinary YouTube ads Top 20 by views, list updated October 2026. 1. [The Ordinary — Soothing & Barrier Support Serum](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-soothing-barrier-support-serum-No8vSoKj5H4) — 6.2M views, 23s 2. [Skincare Moisturizer Textures and Ingredients](https://www.adsee.ai/ad-examples/youtube/dtc/skincare-moisturizer-textures-and-ingredients-SZN2RvSjpw0) — 4.5M views, 11s 3. [The Ordinary - Quality Skincare Belongs to Everybody](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-quality-skincare-belongs-to-everybody-3W0OC8lpB2Y) — 1.5M views, 15s 4. [The Ordinary - Quality Skincare for Everyone](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-quality-skincare-for-everyone-8iav1v0mG00) — 1.2M views, 15s 5. [The Ordinary — Soothing & Barrier Support Serum](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-soothing-barrier-support-serum-bSHT9ujUu4c) — 677.4K views, 17s 6. [The Ordinary — Rice Water + Ectoin Microemulsion](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-rice-water-ectoin-microemulsion-ucxDD1nuNcA) — 481.8K views, 11s 7. [The Ordinary — Rice Lipids + Ectoin Microemulsion](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-rice-lipids-ectoin-microemulsion-7nq_1sP9JwI) — 402.6K views, 11s 8. [The Ordinary Daily Hydration Bottle](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-daily-hydration-bottle-EKxNKFBerDo) — 358.9K views, 6s 9. [The Ordinary — Rice Lipids + Ectoin Microemulsion](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-rice-lipids-ectoin-microemulsion-kP2qGMRR7dU) — 305.7K views, 15s 10. [The Ordinary — Lash Curl Finisher](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-lash-curl-finisher-YhP3GH3J8wE) — 165.1K views, 15s 11. [The Ordinary Niacinamide 10% + Zinc 1% Serum Benefits](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-niacinamide-10-zinc-1-serum-benefits-IbST6bdD1Rw) — 161.1K views, 19s 12. [The Ordinary Glycolic Acid 7% Exfoliating Toner](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-glycolic-acid-7-exfoliating-toner-V15t7Ljd93U) — 151.8K views, 15s 13. [The Ordinary — Serum Application Guide](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-serum-application-guide-X-LOLjR2egM) — 136.8K views, 23s 14. [The Ordinary — Hyaluronic Acid 2% + B5 Serum](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-hyaluronic-acid-2-b5-serum-czGoQtqkZYw) — 116.4K views, 18s 15. [The Ordinary - Skincare Agency Satire](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-skincare-agency-satire-rY72eLY-MDY) — 99.8K views, 15s 16. [The Ordinary — Rice Lipids + Ectoin Microemulsion](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-rice-lipids-ectoin-microemulsion-NeAfSPPr1bY) — 89.1K views, 12s 17. [The Ordinary - Daily Hydration Bottle](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-daily-hydration-bottle-zDDg-4NXtIE) — 80.6K views, 12s 18. [The Ordinary — Hyaluronic Acid 2% + B5 Serum for Hydration](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-hyaluronic-acid-2-b5-serum-for-hydration-tAcydYoX0ro) — 79.5K views, 24s 19. [The Ordinary — The Age Support Set](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-the-age-support-set-pnFEofhp4r4) — 77.3K views, 10s 20. [The Ordinary - Hyaluronic Acid Serum Promotion](https://www.adsee.ai/ad-examples/youtube/dtc/the-ordinary-hyaluronic-acid-serum-promotion-CUJggCkrc3A) — 75.1K views, 15s ## About The Ordinary The Ordinary is a skincare brand that offers clinical formulations, serums, and personal care products focused on functional ingredients and accessible pricing. Launched in 2016 by Brandon Truaxe under the Toronto-based beauty incubator DECIEM, the brand distributes globally through direct-to-consumer e-commerce, standalone retail stores, and retail partners like Sephora. Its parent company DECIEM is wholly owned by The Estée Lauder Companies. ## The Ordinary YouTube ads — FAQ ### What does The Ordinary advertise on YouTube? The Ordinary is a Canada-based skincare brand owned by DECIEM Inc. that advertises clinical formulations, serums, moisturizers, and personal care products focused on functional ingredients. ### What are The Ordinary's YouTube ads about? The Ordinary's YouTube ads primarily showcase specific skincare products, such as the Soothing & Barrier Support Serum and Rice Lipids + Ectoin Microemulsion, as well as educational content on moisturizer textures and ingredients. ### What video formats does The Ordinary use for YouTube ads? The Ordinary leans heavily toward vertical Shorts-style videos, with some horizontal spots. Most of the brand's video ads are brief spots running up to 15 seconds, along with some running between 16 and 30 seconds. ### In which languages does The Ordinary advertise on YouTube? The Ordinary advertises on YouTube entirely in English. ### How many YouTube ads does The Ordinary run? AdSee has indexed 31 YouTube ads from The Ordinary, with 17.7M views in total, shown in 3 countries. ### Where does The Ordinary advertise on YouTube? The Ordinary's YouTube ads in the AdSee library ran most often in the United States, Canada, the United Kingdom and Australia. ### How much does The Ordinary spend on YouTube ads? AdSee estimates The Ordinary's YouTube ad spend at $194K – $884K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by The Ordinary. ### What is The Ordinary's most-viewed YouTube ad? The most-viewed The Ordinary ad in the AdSee library is “The Ordinary — Soothing & Barrier Support Serum”, with 6.3M views on YouTube. ### Where can I verify The Ordinary's ads? The Ordinary's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12754700882134695937?region=anywhere ## More top DTC advertisers - #2154 [Tubby Todd Bath Co.](https://www.adsee.ai/ad-examples/youtube/brands/tubby-todd-bath-co) — est. spend $360K – $900K, 27 ads - #2158 [COCOSOLIS](https://www.adsee.ai/ad-examples/youtube/brands/cocosolis) — est. spend $83.9K – $895K, 150 ads - #2160 [O'Keeffe's](https://www.adsee.ai/ad-examples/youtube/brands/o-keeffe-s) — est. spend $357K – $893K, 13 ads - #2166 [Wahoo Fitness](https://www.adsee.ai/ad-examples/youtube/brands/wahoo-fitness) — est. spend $89.0K – $890K, 21 ads - #2179 [MyHeritage](https://www.adsee.ai/ad-examples/youtube/brands/myheritage) — est. spend $88.2K – $882K, 21 ads - #2180 [Grüns](https://www.adsee.ai/ad-examples/youtube/brands/gr-ns) — est. spend $352K – $880K, 69 ads - #2185 [Ancestry](https://www.adsee.ai/ad-examples/youtube/brands/ancestry) — est. spend $241K – $876K, 26 ads - #2197 [Sylvanian Families](https://www.adsee.ai/ad-examples/youtube/brands/sylvanian-families) — est. spend $49.7K – $870K, 15 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates