---
title: "TENA YouTube Ads: Top Video Commercials | AdSee"
description: "Browse 12 TENA YouTube ads with 11.5M total views in Denmark. Explore estimated spend, top creative angles, and performance data on AdSee."
url: "https://www.adsee.ai/ad-examples/youtube/brands/tena-2"
---

# TENA YouTube ads and top video commercials

TENA specializes in adult incontinence and personal hygiene products, including pads, absorbent pants, and skin care. In Denmark, Essity Denmark A/S promotes products like TENA Discreet and TENA Men. This collection highlights 12 video ads with 11.5M views focused on discreet protection, comfort, and addressing incontinence.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #3770 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/19)
- Company: Essity Denmark A/S
- Category: Healthcare — Incontinence and hygiene products
- Headquarters: Denmark
- Estimated total YouTube ad spend: $138K – $356K (all-time, estimated range)
- Ads indexed: 12
- Total views: 11.5M
- Markets: 1 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR02644459416241307649?region=anywhere

## Most-viewed TENA YouTube ads

Top 12 by views, list updated October 2026.

1. [TENA Discreet Ultra Mini Pads - Think New!](https://www.adsee.ai/ad-examples/youtube/dtc/tena-discreet-ultra-mini-pads-think-new-dXpX4VNUiZc) — 3.2M views, 15s
2. [TENA Men — Discreet and Comfortable Incontinence Protection](https://www.adsee.ai/ad-examples/youtube/healthcare/tena-men-discreet-and-comfortable-incontinence-protection-cseG0ddH1QM) — 1.7M views, 15s
3. [TENA Men — Maximum Security & Comfort](https://www.adsee.ai/ad-examples/youtube/healthcare/tena-men-maximum-security-comfort-oxsWLnczMmc) — 1.6M views, 15s
4. [TENA Men — Washable Protective Boxer](https://www.adsee.ai/ad-examples/youtube/dtc/tena-men-washable-protective-boxer-r8sNOuFAqT0) — 1.5M views, 15s
5. [Tena Men — Discreet Absorbent Protectors](https://www.adsee.ai/ad-examples/youtube/healthcare/tena-men-discreet-absorbent-protectors-LtN-hm0A4H4) — 443.1K views, 6s
6. [TENA Discreet Ultra — Designed for light bladder leakage](https://www.adsee.ai/ad-examples/youtube/healthcare/tena-discreet-ultra-designed-for-light-bladder-leakage-xYOmzRUQiN4) — 429.8K views, 6s
7. [TENA Discreet Ultra — Addressing Shame Associated with Incontinence](https://www.adsee.ai/ad-examples/youtube/healthcare/tena-discreet-ultra-addressing-shame-associated-with-inconti-cNzHOyXjfQU) — 410.3K views, 6s
8. [TENA MEN — Keep Control](https://www.adsee.ai/ad-examples/youtube/healthcare/tena-men-keep-control-YgoLPBxzT1I) — 407.1K views, 6s
9. [TENA — Discreet Ultra Mini Pads](https://www.adsee.ai/ad-examples/youtube/dtc/tena-discreet-ultra-mini-pads-on5C8WqvmSM) — 406.5K views, 6s
10. [Tena — Discreet Ultra Mini Pads](https://www.adsee.ai/ad-examples/youtube/dtc/tena-discreet-ultra-mini-pads-h-WKBtsTans) — 403.4K views, 6s
11. [TENA MEN — Keep Control](https://www.adsee.ai/ad-examples/youtube/dtc/tena-men-keep-control-9iOWAO0jfb0) — 381.6K views, 6s
12. [TENA Men Washable Protective Boxer](https://www.adsee.ai/ad-examples/youtube/dtc/tena-men-washable-protective-boxer-OQs8rSgeFKw) — 353.1K views, 6s

## About TENA

TENA is a global brand specializing in adult incontinence and personal hygiene products, offering pads, absorbent pants, skin care products, and digital care tools. In Denmark, the brand is operated by Essity Denmark A/S, a subsidiary of the global hygiene and health company Essity AB. TENA serves individual consumers, caregivers, and healthcare institutions across the Danish market.

## TENA YouTube ads — FAQ

### What does TENA advertise on YouTube?

TENA advertises adult incontinence and personal hygiene products, including absorbent pads, pants, and specialized protective items. Operated in Denmark by Essity Denmark A/S, the brand markets healthcare solutions designed for both individual consumers and caregivers.

### What are TENA's YouTube ads about?

TENA's YouTube ads focus on product lines such as TENA Discreet Ultra Mini pads for light bladder leakage and TENA Men absorbent protectors and washable boxers. Common themes include comfort, discreet security, and addressing the shame associated with incontinence.

### What video formats does TENA use for YouTube ads?

TENA relies entirely on horizontal video formats for its YouTube campaigns. The advertisements consist exclusively of short spots that run up to 15 seconds in length.

### In which languages does TENA advertise on YouTube?

TENA primarily advertises on YouTube in Danish, reflecting its presence in Denmark, alongside a smaller portion of ads presented in Dutch.

### How many YouTube ads does TENA run?

AdSee has indexed 12 YouTube ads from TENA, with 11.5M views in total, shown in 1 country.

### Where does TENA advertise on YouTube?

TENA's YouTube ads in the AdSee library ran most often in Denmark.

### How much does TENA spend on YouTube ads?

AdSee estimates TENA's YouTube ad spend at $138K – $356K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by TENA.

### What is TENA's most-viewed YouTube ad?

The most-viewed TENA ad in the AdSee library is “TENA Discreet Ultra Mini Pads - Think New!”, with 3.2M views on YouTube.

### Where can I verify TENA's ads?

TENA's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02644459416241307649?region=anywhere

## More top Healthcare advertisers

- #3679 [Curathlon](https://www.adsee.ai/ad-examples/youtube/brands/curathlon) — est. spend $14.9K – $374K, 42 ads
- #3726 [DR. THEISS](https://www.adsee.ai/ad-examples/youtube/brands/dr-theiss) — est. spend $140K – $363K, 21 ads
- #3746 [Vale Saúde](https://www.adsee.ai/ad-examples/youtube/brands/vale-sa-de) — est. spend $120K – $360K, 23 ads
- #3753 [Vivantes Hauptstadtpflege](https://www.adsee.ai/ad-examples/youtube/brands/vivantes-hauptstadtpflege) — est. spend $146K – $358K, 19 ads
- #3829 [Schweizer Paraplegiker-Stiftung](https://www.adsee.ai/ad-examples/youtube/brands/schweizer-paraplegiker-stiftung) — est. spend $78.4K – $343K, 71 ads
- #3847 [Sensodyne](https://www.adsee.ai/ad-examples/youtube/brands/sensodyne-4) — est. spend $141K – $338K, 19 ads
- #3854 [Dräger](https://www.adsee.ai/ad-examples/youtube/brands/dr-ger) — est. spend $25.3K – $337K, 31 ads
- #3862 [Farmacias Cruz Verde](https://www.adsee.ai/ad-examples/youtube/brands/farmacias-cruz-verde) — est. spend $26.9K – $336K, 65 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates
