---
title: "Tarte Cosmetics YouTube Ads: Top Video Commercials | AdSee"
description: "Browse 30+ Tarte Cosmetics YouTube ads with 44.3M views across 15 markets. Discover top video commercials, promo deals, and estimated ad spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/tarte-cosmetics"
---

# Tarte Cosmetics YouTube Ads & Video Commercials

Tarte Cosmetics sells cruelty-free makeup and skincare products, including its Shape Tape concealer and Amazonian clay cosmetics. Across 15 markets, its YouTube advertising features product tutorials, promotional discounts, and showcase spots for mascaras and lip plumpers that have gathered 44.3M total views across 30+ ads.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #1105 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/6)
- Company: Tarte, Inc.
- Category: DTC — Cosmetics and skincare products
- Headquarters: United States
- Estimated total YouTube ad spend: $133K – $2.2M (all-time, estimated range)
- Ads indexed: 37
- Total views: 44.3M
- Markets: 15 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR13734647492337729537?region=anywhere

## Most-viewed Tarte Cosmetics YouTube ads

Top 20 by views, list updated October 2026.

1. [Tarte Shape Tape Costume Promotes 80% Off Sale](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-shape-tape-costume-promotes-80-off-sale-CPv1BQ7gEno) — 5.3M views, 7s
2. [Woman applies Tarte Lip Plump lip gloss](https://www.adsee.ai/ad-examples/youtube/dtc/woman-applies-tarte-lip-plump-lip-gloss-05Vm5pyW8Lo) — 4.8M views, 14s
3. [Tarte — Custom Kit Sale: Up to 67% Off](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-custom-kit-sale-up-to-67-off-JzsbflxtxE4) — 3.7M views, 28s
4. [Shape Tape Effect Makeup Tutorial](https://www.adsee.ai/ad-examples/youtube/dtc/shape-tape-effect-makeup-tutorial-z_T5YOp14ng) — 3.4M views, 19s
5. [Tarte — Tartelette Tubing Mascara](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-tartelette-tubing-mascara-AmXLJ4leDEg) — 2.7M views, 15s
6. [Tarte Mascara Set: Free Lash Primer & Mascara Offer](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-mascara-set-free-lash-primer-mascara-offer-fm4edbHnTTI) — 2.6M views, 11s
7. [Tarte Cyber Monday Deals: Up to 80% Off Sitewide](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-cyber-monday-deals-up-to-80-off-sitewide-eKCEDCHD75k) — 1.9M views, 15s
8. [Tarte Maracuja Juicy Lips Offer: 3 for 2, Save $86 + Free Ship](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-maracuja-juicy-lips-offer-3-for-2-save-86-free-ship-vyMQMp5kOsk) — 1.8M views, 15s
9. [Tarte — Friends & Family Sale: 35% Off Everything + Free Shipping](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-friends-family-sale-35-off-everything-free-shipping-mSyoZx6qVuQ) — 1.7M views, 15s
10. [Tarte - Up to 65% Off Sale](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-up-to-65-off-sale-K6S3wOlPN8w) — 1.5M views, 10s
11. [Tarte Shape Tape Concealer - 20% Off Sitewide](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-shape-tape-concealer-20-off-sitewide-Omg3ebXlXig) — 1.3M views, 15s
12. [Tarte Cyber Week Sale: Up to 80% Off + Free Items](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-cyber-week-sale-up-to-80-off-free-items-ELPnY9co_J4) — 1.3M views, 10s
13. [Tarte - Kindness Cafe Holiday Collection 2025](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-kindness-cafe-holiday-collection-2025-wm00HjdeGN8) — 1M views, 48s
14. [Tarte Shape Tape Costume PSA](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-shape-tape-costume-psa-T6RAnJ-PSBI) — 1M views, 8s
15. [Tarte Cyber Sale - Up to 80% Off](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-cyber-sale-up-to-80-off-bgqBoCrScD4) — 951.6K views, 9s
16. [Tarte Cyber Sale Haul](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-cyber-sale-haul-tNcYC10cyLU) — 838.6K views, 37s
17. [Tarte Shape Tape Concealer](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-shape-tape-concealer-hgh9NGiSiLE) — 829.2K views, 13s
18. [Tarte — Maracuja Juicy Lip Products](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-maracuja-juicy-lip-products-kHMpDfJVM98) — 818.2K views, 30s
19. [Tarte Lip Products Showcase](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-lip-products-showcase-gEiN-sbTUQk) — 773.6K views, 15s
20. [Tarte — Blush Tape Liquid Blush](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-blush-tape-liquid-blush-jJXw9Cqx6ss) — 710K views, 15s

## About Tarte Cosmetics

Tarte Cosmetics is an American beauty brand that sells cruelty-free makeup and skincare products formulated with naturally derived ingredients. Founded in 1999 by Maureen Kelly in New York City, the brand is known for products like its Shape Tape concealer and Amazonian clay makeup. It sells direct-to-consumer globally via its website as well as through major beauty retailers including Sephora and Ulta, and is majority-owned by Kosé Corporation.

## Tarte Cosmetics YouTube ads — FAQ

### What is Tarte Cosmetics and what does it sell?

Tarte Cosmetics is an American beauty brand founded in New York City that sells cruelty-free makeup and skincare products made with naturally derived ingredients. Its product lineup includes Shape Tape concealer and Amazonian clay makeup, available online and through major retailers.

### What are Tarte Cosmetics' YouTube ads about?

Tarte Cosmetics' YouTube ads highlight makeup products such as Shape Tape, Lip Plump gloss, and Tartelette Tubing Mascara through product demonstrations and tutorials. Many ads also promote promotional sales, discount offers, custom kits, and free shipping.

### What ad formats does Tarte Cosmetics use on YouTube?

Tarte Cosmetics uses a mix of vertical Shorts-style and horizontal videos, with the majority running as short spots under 15 seconds.

### In which languages does Tarte Cosmetics advertise on YouTube?

Tarte Cosmetics advertises entirely in English on YouTube, originating from the United States.

### How many YouTube ads does Tarte Cosmetics run?

AdSee has indexed 37 YouTube ads from Tarte Cosmetics, with 44.3M views in total, shown in 15 countries.

### Where does Tarte Cosmetics advertise on YouTube?

Tarte Cosmetics's YouTube ads in the AdSee library ran most often in the United States, Canada, Australia, the United Kingdom and Spain. In total they were shown in 15 countries.

### How much does Tarte Cosmetics spend on YouTube ads?

AdSee estimates Tarte Cosmetics's YouTube ad spend at $133K – $2.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Tarte Cosmetics.

### What is Tarte Cosmetics's most-viewed YouTube ad?

The most-viewed Tarte Cosmetics ad in the AdSee library is “Tarte Shape Tape Costume Promotes 80% Off Sale”, with 5.3M views on YouTube.

### Where can I verify Tarte Cosmetics's ads?

Tarte Cosmetics's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR13734647492337729537?region=anywhere

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All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates