--- title: "takealot.com YouTube Ads: Commercials & Video Ads | AdSee" description: "Browse takealot.com YouTube video ads with view counts, spend estimates, and South African market performance. Explore their top commercial creatives." url: "https://www.adsee.ai/ad-examples/youtube/brands/takealot-com" --- # takealot.com YouTube Ads: Top Video Commercials takealot.com is South Africa's largest e-commerce platform and online marketplace, selling consumer electronics, home goods, fashion, and everyday essentials. In this library of 14 video ads with 62.8M views in South Africa, its video advertising prominently highlights beauty and skincare campaigns for brands like CeraVe, Garnier, Maybelline, and L'Oréal Paris. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #818 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/5) - Company: Takealot Online (RF) (Pty) Ltd - Category: Retail Ecommerce — E-commerce marketplace - Headquarters: South Africa - Estimated total YouTube ad spend: $62.8K – $3.1M (all-time, estimated range) - Ads indexed: 14 - Total views: 62.8M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR05925762341021941761?region=anywhere ## Most-viewed takealot.com YouTube ads Top 14 by views, list updated October 2026. 1. [L'Oréal Paris Glycolic-Bright Anti-Dark Mark Serum with Melasyl](https://www.adsee.ai/ad-examples/youtube/dtc/l-or-al-paris-glycolic-bright-anti-dark-mark-serum-with-mela-1xSqA6_KSHI) — 21.6M views, 15s 2. [CeraVe Blemish Control Cleanser - Reduced Pimple Size](https://www.adsee.ai/ad-examples/youtube/dtc/cerave-blemish-control-cleanser-reduced-pimple-size-S6DujsuyHGQ) — 6.7M views, 6s 3. [CeraVe — Skincare Benefits in Roblox](https://www.adsee.ai/ad-examples/youtube/dtc/cerave-skincare-benefits-in-roblox-NGNl0kVgJ_s) — 6.1M views, 6s 4. [CeraVe — Blemish Control Cleanser Roblox Ad](https://www.adsee.ai/ad-examples/youtube/dtc/cerave-blemish-control-cleanser-roblox-ad-LVFDWb4yi1A) — 6M views, 6s 5. [CeraVe Blemish Control Cleanser - Pixel Art Ad](https://www.adsee.ai/ad-examples/youtube/dtc/cerave-blemish-control-cleanser-pixel-art-ad-uq_djwgi3s8) — 5.8M views, 6s 6. [CeraVe — Foaming Facial Cleanser](https://www.adsee.ai/ad-examples/youtube/dtc/cerave-foaming-facial-cleanser-WpOItuCQMV4) — 4.4M views, 15s 7. [Garnier Even & Bright Serum Cleanser Vitamin C Ad](https://www.adsee.ai/ad-examples/youtube/dtc/garnier-even-bright-serum-cleanser-vitamin-c-ad-8ECvXZkyuSs) — 4.4M views, 10s 8. [Maybelline Superstay Lumi-Matte Foundation: New Shades for Africa](https://www.adsee.ai/ad-examples/youtube/dtc/maybelline-superstay-lumi-matte-foundation-new-shades-for-af-j8Q8sCsbRy0) — 3.2M views, 15s 9. [L'Oréal Paris Glycolic-Bright Anti-Dark Mark Serum](https://www.adsee.ai/ad-examples/youtube/dtc/l-or-al-paris-glycolic-bright-anti-dark-mark-serum-PHKEJEZv7uY) — 2.4M views, 10s 10. [Garnier Even & Bright Serum Cleanser Vitamin C Ad](https://www.adsee.ai/ad-examples/youtube/dtc/garnier-even-bright-serum-cleanser-vitamin-c-ad-vBRZi5yCmqU) — 2M views, 6s 11. [L'Oréal Glycolic-Bright Anti-Dark Mark Serum](https://www.adsee.ai/ad-examples/youtube/dtc/l-or-al-glycolic-bright-anti-dark-mark-serum-7TyZIRTa9YY) — 954.6K views, 5s 12. [L'Oréal Paris Glycolic-Bright Anti-Dark Mark Serum](https://www.adsee.ai/ad-examples/youtube/dtc/l-or-al-paris-glycolic-bright-anti-dark-mark-serum-74nr0Fg4djc) — 346.2K views, 6s 13. [Maybelline — 21 Shades Made For Africa](https://www.adsee.ai/ad-examples/youtube/dtc/maybelline-21-shades-made-for-africa-PLS6blFESnU) — 307.7K views, 6s 14. [Maybelline SuperStay — New Foundation Ad](https://www.adsee.ai/ad-examples/youtube/dtc/maybelline-superstay-new-foundation-ad-RQw2fo8ZTzQ) — 49.6K views, 10s ## About takealot.com takealot.com is South Africa's largest e-commerce platform and online marketplace, offering consumer electronics, home goods, books, fashion, and everyday essentials. Founded in 2011, it operates both direct retail inventory sales and a third-party seller platform serving customers across South Africa. The company is part of the Takealot Group and a subsidiary of Naspers. ## takealot.com YouTube ads — FAQ ### What is takealot.com? takealot.com is an online marketplace and direct retailer based in South Africa. Founded in 2011, it sells a wide range of goods including consumer electronics, home items, fashion, books, and everyday essentials. ### What are takealot.com's YouTube ads about? takealot.com's YouTube ads heavily feature skincare, beauty, and cosmetic products. Recurring promotions highlight items from brands like CeraVe, L'Oréal Paris, Garnier, and Maybelline, including serums, cleansers, and foundations. ### What video ad formats does takealot.com use on YouTube? takealot.com relies primarily on short horizontal video ads, alongside a smaller share of vertical formats. Its video spots consistently run for 15 seconds or less. ### In which languages does takealot.com advertise on YouTube? takealot.com advertises on YouTube entirely in English, addressing its audience in South Africa. ### How many YouTube ads does takealot.com run? AdSee has indexed 14 YouTube ads from takealot.com, with 62.8M views in total, shown in 1 country. ### Where does takealot.com advertise on YouTube? takealot.com's YouTube ads in the AdSee library ran most often in South Africa. ### How much does takealot.com spend on YouTube ads? AdSee estimates takealot.com's YouTube ad spend at $62.8K – $3.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by takealot.com. ### What is takealot.com's most-viewed YouTube ad? The most-viewed takealot.com ad in the AdSee library is “L'Oréal Paris Glycolic-Bright Anti-Dark Mark Serum with Melasyl”, with 21.6M views on YouTube. ### Where can I verify takealot.com's ads? takealot.com's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05925762341021941761?region=anywhere ## More top Retail Ecommerce advertisers - #808 [Wayfair](https://www.adsee.ai/ad-examples/youtube/brands/wayfair-3) — est. spend $694K – $3.2M, 69 ads - #810 [Zespri](https://www.adsee.ai/ad-examples/youtube/brands/zespri) — est. spend $587K – $3.2M, 43 ads - #812 [Back Market](https://www.adsee.ai/ad-examples/youtube/brands/back-market-2) — est. spend $395K – $3.2M, 13 ads - #820 [Patagonia](https://www.adsee.ai/ad-examples/youtube/brands/patagonia) — est. spend $125K – $3.1M, 140 ads - #823 [Blessed Family Gifts](https://www.adsee.ai/ad-examples/youtube/brands/blessed-family-gifts) — est. spend $1.2M – $3.1M, 12 ads - #825 [got2b](https://www.adsee.ai/ad-examples/youtube/brands/got2b) — est. spend $1.3M – $3.1M, 45 ads - #826 [Boulanger](https://www.adsee.ai/ad-examples/youtube/brands/boulanger) — est. spend $442K – $3.1M, 42 ads - #827 [B&Q](https://www.adsee.ai/ad-examples/youtube/brands/b-q) — est. spend $290K – $3.1M, 36 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates