---
title: "Syoss YouTube Ads: 100+ Video Ad Examples | AdSee"
description: "Explore top Syoss YouTube video ads across 2 markets with 173M views. See ad creatives, performance, and estimated ad spend ranges."
url: "https://www.adsee.ai/ad-examples/youtube/brands/syoss"
---

# Syoss YouTube ads and top video campaigns

Syoss is a hair care brand by Henkel offering salon-inspired shampoos, conditioners, styling products, and hair colorations. Its video advertising footprint spans 100+ ads and 173M views across 2 markets. Campaigns regularly spotlight hair coloration, intense keratin care treatments, styling solutions, and eyebrow tints.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #463 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/3)
- Company: Henkel AG & Co. KGaA
- Category: Retail Ecommerce — Hair care products
- Headquarters: Germany
- Estimated total YouTube ad spend: $1.9M – $6.1M (all-time, estimated range)
- Ads indexed: 126
- Total views: 173M
- Markets: 2 countries the ads ran in

## Most-viewed Syoss YouTube ads

Top 20 by views, list updated October 2026.

1. [Syoss Brow Augenbrauenfarbe - Dunkelbraun](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-brow-augenbrauenfarbe-dunkelbraun-ynIdtuabcGs) — 8.3M views, 6s
2. [Syoss Brow Augenbrauenfarbe - Long-lasting eyebrow color](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-brow-augenbrauenfarbe-long-lasting-eyebrow-color-drz7Ylr3a_g) — 7.6M views, 6s
3. [Syoss - Hair Transformation](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-hair-transformation-iN-UkIbvBXY) — 7.5M views, 15s
4. [Syoss — Hair styling product](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-hair-styling-product-pkQkPl3tOJ0) — 5.5M views, 15s
5. [Syoss Intense Glaze - Haar-Laminierungs-Kur](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-intense-glaze-haar-laminierungs-kur-fLFCj4x2jvw) — 5.2M views, 6s
6. [Syoss Intense Glaze - Lamination Effect & Mirror Shine](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-intense-glaze-lamination-effect-mirror-shine-EFKA3kZWUYk) — 4.9M views, 6s
7. [Syoss Brow Augenbrauenfarbe - Permanent Eyebrow Color](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-brow-augenbrauenfarbe-permanent-eyebrow-color--abEMTbwAng) — 4.1M views, 6s
8. [Syoss – Deutschlands Nr. 1 Colorations-Marke](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-deutschlands-nr-1-colorations-marke-Ks37DFKY3Ck) — 3.8M views, 6s
9. [Syoss Intense Keratin Pflege](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-intense-keratin-pflege-6_f4Q6WwqVs) — 3.7M views, 6s
10. [Syoss Oleo Intense - Neue Haarfarben für mehr Glanz](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-oleo-intense-neue-haarfarben-f-r-mehr-glanz-FCbydYb-KzY) — 3.7M views, 6s
11. [Syoss Intense Keratin Pflege](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-intense-keratin-pflege-3wcI9ZcE1jk) — 3.6M views, 6s
12. [Syoss Permanent Cool Coloration - 100 Tage Professionelle Farbkraft](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-permanent-cool-coloration-100-tage-professionelle-farb-2RcGPqDuEQY) — 3.4M views, 6s
13. [Syoss Color Glaze - New Hair Colors in 5 Minutes](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-color-glaze-new-hair-colors-in-5-minutes-P2jvwTOUsKU) — 3.3M views, 6s
14. [Syoss Intense Curls - Intensify Your Waves](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-intense-curls-intensify-your-waves-RqLlLZDPZx0) — 3M views, 11s
15. [Syoss - Permanent Cool Coloration](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-permanent-cool-coloration-nvHHp1Za1FY) — 3M views, 15s
16. [Syoss: Deutschlands #1 Colorations-Marke](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-deutschlands-1-colorations-marke-WRzioUKMRHw) — 2.9M views, 15s
17. [Syoss Intense Keratin – Stärkeres Haar von Innen](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-intense-keratin-st-rkeres-haar-von-innen-aGY-hSjaokk) — 2.9M views, 6s
18. [Syoss - Permanente Augenbrauen-Farbe](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-permanente-augenbrauen-farbe-xXqS7KE2oLA) — 2.9M views, 6s
19. [Syoss Color Glaze – Glossing ohne Haarschäden](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-color-glaze-glossing-ohne-haarsch-den-3HSdnVpHqow) — 2.8M views, 6s
20. [Syoss Oleo Intense — Haarfärbemittel](https://www.adsee.ai/ad-examples/youtube/dtc/syoss-oleo-intense-haarf-rbemittel--wCMjBw5cFE) — 2.8M views, 6s

## About Syoss

Syoss is a consumer hair care brand offering salon-inspired shampoos, conditioners, styling products, and hair colorations. Owned by Henkel, the brand originated in Japan in 1977 and was launched globally to provide professional-grade hair care at accessible prices. The German site syoss.de serves consumers in Germany with localized product lines, styling guides, and brand updates.

## Syoss YouTube ads — FAQ

### What is Syoss and what does it sell?

Syoss is a consumer hair care brand owned by Henkel AG & Co. KGaA, originating from Germany. The brand advertises salon-inspired hair care products, including shampoos, conditioners, styling items, and at-home hair colorations.

### What are Syoss's YouTube ads about?

Syoss YouTube ads focus on hair coloration lines such as Oleo Intense and brow dye products like Brow Augenbrauenfarbe. The videos also highlight hair care treatments, including Intense Glaze lamination treatments, Intense Keratin care, and general styling guides.

### What video formats does Syoss use for YouTube ads?

Syoss runs short video ads that are 15 seconds or less, split evenly between vertical Shorts-style videos and traditional horizontal formats.

### In which languages does Syoss advertise on YouTube?

Syoss advertises primarily in German, reflecting its German market focus, along with some campaigns in French.

### How many YouTube ads does Syoss run?

AdSee has indexed 126 YouTube ads from Syoss, with 173M views in total, shown in 2 countries.

### Where does Syoss advertise on YouTube?

Syoss's YouTube ads in the AdSee library ran most often in Germany and Switzerland.

### How much does Syoss spend on YouTube ads?

AdSee estimates Syoss's YouTube ad spend at $1.9M – $6.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Syoss.

### What is Syoss's most-viewed YouTube ad?

The most-viewed Syoss ad in the AdSee library is “Syoss Brow Augenbrauenfarbe - Dunkelbraun”, with 8.4M views on YouTube.

## More top Retail Ecommerce advertisers

- #446 [American Eagle](https://www.adsee.ai/ad-examples/youtube/brands/american-eagle) — est. spend $2.5M – $6.3M, 172 ads
- #452 [Marinela](https://www.adsee.ai/ad-examples/youtube/brands/marinela) — est. spend $2.7M – $6.2M, 58 ads
- #454 [idealo](https://www.adsee.ai/ad-examples/youtube/brands/idealo) — est. spend $915K – $6.2M, 28 ads
- #455 [Helzberg Diamonds](https://www.adsee.ai/ad-examples/youtube/brands/helzberg-diamonds) — est. spend $1.3M – $6.1M, 106 ads
- #462 [FARFETCH](https://www.adsee.ai/ad-examples/youtube/brands/farfetch) — est. spend $243K – $6.1M, 55 ads
- #466 [Parmalat](https://www.adsee.ai/ad-examples/youtube/brands/parmalat) — est. spend $2.4M – $6.0M, 31 ads
- #471 [Gucci](https://www.adsee.ai/ad-examples/youtube/brands/gucci) — est. spend $358K – $6.0M, 62 ads
- #474 [Oponeo.pl](https://www.adsee.ai/ad-examples/youtube/brands/oponeo-pl) — est. spend $507K – $5.9M, 70 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates