---
title: "Swisscom YouTube Ads: 200+ Video Ad Examples | AdSee"
description: "Browse 200+ Swisscom YouTube ads with 32.6M views across 20 markets. Discover top video creatives, performance trends, and estimated spend ranges."
url: "https://www.adsee.ai/ad-examples/youtube/brands/swisscom"
---

# Swisscom YouTube Ads and Video Campaigns

Swisscom is the primary telecommunications and IT services provider in Switzerland, delivering mobile, broadband, TV, and enterprise solutions. Across 20 markets and 32.6M views, its YouTube ads feature campaigns such as blue Mobile and the We are Family promotion in multiple languages.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #1818 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/10)
- Company: Swisscom AG
- Category: Telecom Internet — Telecommunications and IT services
- Headquarters: Switzerland
- Estimated total YouTube ad spend: $131K – $1.1M (all-time, estimated range)
- Ads indexed: 244
- Total views: 32.6M
- Markets: 20 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR14444643588237164545?region=anywhere

## Most-viewed Swisscom YouTube ads

Top 20 by views, list updated October 2026.

1. [blue Mobile: "We are Family!" Rabatt](https://www.adsee.ai/ad-examples/youtube/telecom-internet/blue-mobile-we-are-family-rabatt-uTAgjw0I-oc) — 2M views, 18s
2. [Blue Mobile: Der «We are Family!» Rabatt](https://www.adsee.ai/ad-examples/youtube/telecom-internet/blue-mobile-der-we-are-family-rabatt-uDl3ZOfYiv8) — 1.8M views, 22s
3. [blue Mobile: "We are Family!" Rabatt](https://www.adsee.ai/ad-examples/youtube/telecom-internet/blue-mobile-we-are-family-rabatt-tBac2NazuVA) — 1.2M views, 15s
4. [blue Mobile S — "We are Family!" Discount](https://www.adsee.ai/ad-examples/youtube/telecom-internet/blue-mobile-s-we-are-family-discount-S5Jc8Tyvi7w) — 1.1M views, 15s
5. [Swisscom: Der «We are Family!» Rabatt](https://www.adsee.ai/ad-examples/youtube/telecom-internet/swisscom-der-we-are-family-rabatt-JcONyAtzvSU) — 850.2K views, 15s
6. [Blue Mobile - We are Family! Discount](https://www.adsee.ai/ad-examples/youtube/telecom-internet/blue-mobile-we-are-family-discount-HCG8cOaatR8) — 548K views, 18s
7. [blue Mobile - We are Family! Promotion](https://www.adsee.ai/ad-examples/youtube/telecom-internet/blue-mobile-we-are-family-promotion-R9zfu5hY2cI) — 452K views, 22s
8. [Swisscom — Discover Your Possibilities](https://www.adsee.ai/ad-examples/youtube/telecom-internet/swisscom-discover-your-possibilities-XbquBlmcLiw) — 330.4K views, 44s
9. [Swisscom — Discover what you can do](https://www.adsee.ai/ad-examples/youtube/telecom-internet/swisscom-discover-what-you-can-do-Oz7I6-HMdkQ) — 322.4K views, 44s
10. [Swisscom — Scopri le tue possibilità](https://www.adsee.ai/ad-examples/youtube/telecom-internet/swisscom-scopri-le-tue-possibilit-0yZf4VvihdE) — 294.5K views, 14s
11. [PlayStation 5 Pro with blue Internet Abo](https://www.adsee.ai/ad-examples/youtube/telecom-internet/playstation-5-pro-with-blue-internet-abo-xP85TOwO87Y) — 290.3K views, 10s
12. [Swisscom — Deine Welt teilen im besten Netz](https://www.adsee.ai/ad-examples/youtube/telecom-internet/swisscom-deine-welt-teilen-im-besten-netz-8C4h2kb7uvg) — 286.9K views, 6s
13. [Swisscom — Das erste Netz? Das beste Netz.](https://www.adsee.ai/ad-examples/youtube/telecom-internet/swisscom-das-erste-netz-das-beste-netz-zeg9H4gASjc) — 285.6K views, 6s
14. [Swisscom: Join Our International IT Community in Rotterdam](https://www.adsee.ai/ad-examples/youtube/telecom-internet/swisscom-join-our-international-it-community-in-rotterdam-lFVLpcM6eTY) — 280K views, 15s
15. [Beem - Secure Your Business](https://www.adsee.ai/ad-examples/youtube/saas/beem-secure-your-business-wET0f08rmtU) — 277.9K views, 12s
16. [My Security – Online Protection](https://www.adsee.ai/ad-examples/youtube/telecom-internet/my-security-online-protection-XeDxdO30-44) — 272.7K views, 6s
17. [Swisscom - Dein Unternehmen einfach sicher mit beem](https://www.adsee.ai/ad-examples/youtube/saas/swisscom-dein-unternehmen-einfach-sicher-mit-beem-fFbOQpu2k90) — 270K views, 10s
18. [Swisscom — The Best Network in Switzerland](https://www.adsee.ai/ad-examples/youtube/telecom-internet/swisscom-the-best-network-in-switzerland-wNje2f-Lf14) — 264.7K views, 30s
19. [Swisscom — Secure Data on Switzerland's Best Network](https://www.adsee.ai/ad-examples/youtube/telecom-internet/swisscom-secure-data-on-switzerland-s-best-network-V6V5doEyUXY) — 261.7K views, 10s
20. [Swisscom — Discover your possibilities with the best network](https://www.adsee.ai/ad-examples/youtube/telecom-internet/swisscom-discover-your-possibilities-with-the-best-network-wxNAF6ZJuWc) — 261.3K views, 6s

## About Swisscom

Swisscom is the primary telecommunications and IT services provider in Switzerland, offering mobile, fixed broadband, television, and enterprise digital infrastructure solutions. Spun off from the state-run Postal Telegraph and Telephone (PTT) in 1997, the company remains majority-owned by the Swiss Confederation. It serves residential, corporate, and wholesale markets in Switzerland, as well as international markets through subsidiaries such as Fastweb in Italy.

## Swisscom YouTube ads — FAQ

### What is Swisscom?

Swisscom is a telecommunications and IT services provider based in Switzerland. The company offers mobile, fixed broadband, television, and enterprise digital infrastructure solutions for residential, corporate, and wholesale markets.

### What are Swisscom's YouTube ads about?

Swisscom's YouTube ads frequently highlight blue Mobile plans and their We are Family discount offers. Other campaigns center on brand messages encouraging viewers to discover their possibilities.

### What video formats does Swisscom use for its YouTube ads?

Swisscom relies mostly on short, horizontal video spots that run up to 15 seconds, along with some vertical video formats and occasional longer 16-to-30-second ads.

### In which languages does Swisscom advertise on YouTube?

Swisscom advertises primarily in German, followed by French and Italian, reflecting the national languages of Switzerland.

### How many YouTube ads does Swisscom run?

AdSee has indexed 244 YouTube ads from Swisscom, with 32.6M views in total, shown in 20 countries.

### Where does Swisscom advertise on YouTube?

Swisscom's YouTube ads in the AdSee library ran most often in Switzerland, France, Italy, Greece and Hungary. In total they were shown in 20 countries.

### How much does Swisscom spend on YouTube ads?

AdSee estimates Swisscom's YouTube ad spend at $131K – $1.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Swisscom.

### What is Swisscom's most-viewed YouTube ad?

The most-viewed Swisscom ad in the AdSee library is “blue Mobile: "We are Family!" Rabatt”, with 2.1M views on YouTube.

### Where can I verify Swisscom's ads?

Swisscom's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14444643588237164545?region=anywhere

## More top Telecom Internet advertisers

- #1695 [Orange](https://www.adsee.ai/ad-examples/youtube/brands/orange-2) — est. spend $49.9K – $1.2M, 29 ads
- #1755 [Equinix](https://www.adsee.ai/ad-examples/youtube/brands/equinix) — est. spend $47.5K – $1.2M, 14 ads
- #1771 [BASE](https://www.adsee.ai/ad-examples/youtube/brands/base) — est. spend $479K – $1.2M, 44 ads
- #1790 [TextNow](https://www.adsee.ai/ad-examples/youtube/brands/textnow) — est. spend $466K – $1.2M, 14 ads
- #1827 [Odido](https://www.adsee.ai/ad-examples/youtube/brands/odido) — est. spend $337K – $1.1M, 32 ads
- #1877 [Tre](https://www.adsee.ai/ad-examples/youtube/brands/tre) — est. spend $177K – $1.1M, 31 ads
- #1895 [UQ WiMAX](https://www.adsee.ai/ad-examples/youtube/brands/uq-wimax) — est. spend $241K – $1.1M, 16 ads
- #1915 [Plusnet](https://www.adsee.ai/ad-examples/youtube/brands/plusnet) — est. spend $432K – $1.1M, 18 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates
