---
title: "SVT Play YouTube Ads: 100+ Video Ad Examples | AdSee"
description: "Explore top SVT Play YouTube ads with 34.9M views across Sweden. Review creative video ad examples and estimated ad spend ranges."
url: "https://www.adsee.ai/ad-examples/youtube/brands/svt-play"
---

# SVT Play YouTube ads: top video campaigns and examples

SVT Play is the official video-on-demand and live streaming platform from Sweden's public broadcaster, Sveriges Television. In Sweden, its YouTube advertising features 100+ ads with 34.9M views. Campaigns highlight original public service programming, including shows like Nya Noa Nyman and Så Byggdes Sverige alongside seasonal greetings.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2140 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/11)
- Company: Sveriges Television AB
- Category: Entertainment Media — Video streaming platform
- Headquarters: Sweden
- Estimated total YouTube ad spend: $384K – $909K (all-time, estimated range)
- Ads indexed: 180
- Total views: 34.9M
- Markets: 1 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR03662175676787589121?region=anywhere

## Most-viewed SVT Play YouTube ads

Top 20 by views, list updated October 2026.

1. [SVT Christmas Greeting](https://www.adsee.ai/ad-examples/youtube/entertainment-media/svt-christmas-greeting-fw44bUZqJgA) — 1.2M views, 25s
2. [SÅ BYGGDES SVERIGE - 1925 - 2125](https://www.adsee.ai/ad-examples/youtube/entertainment-media/s-byggdes-sverige-1925-2125-sWkEytdIc1Q) — 1.1M views, 6s
3. [Starkast Vinner — Are You Natty?](https://www.adsee.ai/ad-examples/youtube/dtc/starkast-vinner-are-you-natty-JqzgPU7ZwwA) — 1M views, 28s
4. [Nya Noa Nyman — Stream on SVT Play](https://www.adsee.ai/ad-examples/youtube/entertainment-media/nya-noa-nyman-stream-on-svt-play-H8-4GrAFQS4) — 812K views, 33s
5. [Semester med Garplind](https://www.adsee.ai/ad-examples/youtube/entertainment-media/semester-med-garplind-3yYh94jn-Co) — 772.8K views, 24s
6. [Nya NOA NYMAN — Stream on SVT Play](https://www.adsee.ai/ad-examples/youtube/entertainment-media/nya-noa-nyman-stream-on-svt-play-dtx1oLDfsOE) — 675.7K views, 8s
7. [SÅ BYGGDES SVERIGE - Ny serie på SVT Play](https://www.adsee.ai/ad-examples/youtube/entertainment-media/s-byggdes-sverige-ny-serie-p-svt-play-rNQ03lKu7GA) — 658.4K views, 23s
8. [SVT - God Jul](https://www.adsee.ai/ad-examples/youtube/entertainment-media/svt-god-jul-aRUIQ4-u9Lc) — 655.1K views, 6s
9. [Nya Noa Nyman — Stream on SVT Play](https://www.adsee.ai/ad-examples/youtube/entertainment-media/nya-noa-nyman-stream-on-svt-play-HS1Sz7wVE5s) — 606.7K views, 32s
10. [SÅ BYGGDES SVERIGE - NU PÅ SVT PLAY](https://www.adsee.ai/ad-examples/youtube/entertainment-media/s-byggdes-sverige-nu-p-svt-play-3gZiZlw-MBs) — 573.2K views, 20s
11. [Semester med Garplind](https://www.adsee.ai/ad-examples/youtube/entertainment-media/semester-med-garplind-V8ArTPacoBo) — 533K views, 24s
12. [SVT - God Jul](https://www.adsee.ai/ad-examples/youtube/entertainment-media/svt-god-jul-FSCrbTFx8CM) — 511.6K views, 6s
13. [Semester med Garplind](https://www.adsee.ai/ad-examples/youtube/entertainment-media/semester-med-garplind-LKEflgaL3wY) — 494K views, 36s
14. [SVT - Merry Christmas Interview](https://www.adsee.ai/ad-examples/youtube/entertainment-media/svt-merry-christmas-interview-UznT48Rj5HE) — 475.4K views, 25s
15. [Semester med Garplind — SVT](https://www.adsee.ai/ad-examples/youtube/entertainment-media/semester-med-garplind-svt--ONjIACk8gk) — 416.9K views, 36s
16. [Nya Noa Nyman — Stream på SVT Play](https://www.adsee.ai/ad-examples/youtube/entertainment-media/nya-noa-nyman-stream-p-svt-play-AcJn1uQDKxY) — 411.5K views, 8s
17. [Shaolin Heroes - Ny Serie på SVT Play](https://www.adsee.ai/ad-examples/youtube/entertainment-media/shaolin-heroes-ny-serie-p-svt-play-xxi9rCGLkIU) — 402.3K views, 6s
18. [Shaolin Heroes - Premiär 2 Januari](https://www.adsee.ai/ad-examples/youtube/entertainment-media/shaolin-heroes-premi-r-2-januari-AsWDeZZ7Eoo) — 398.5K views, 23s
19. [Tim, rally och kärlek — Rykten om fusk](https://www.adsee.ai/ad-examples/youtube/entertainment-media/tim-rally-och-k-rlek-rykten-om-fusk-_PKWwf6i7Ow) — 397K views, 41s
20. [Tim, rally & kärlek — A unique diet revealed](https://www.adsee.ai/ad-examples/youtube/entertainment-media/tim-rally-k-rlek-a-unique-diet-revealed-GslXFRiUZLU) — 394.7K views, 27s

## About SVT Play

SVT Play is the official video-on-demand and live video streaming platform operated by Sweden's public television broadcaster, Sveriges Television (SVT). Launched in December 2006, the service provides access to news, documentaries, sports, drama series, and original public service programming primarily to audiences in Sweden. The service is owned by Sveriges Television AB, a public limited company funded through Sweden's public service tax.

## SVT Play YouTube ads — FAQ

### What is SVT Play?

SVT Play is the official video streaming and video-on-demand service from Sveriges Television AB, Sweden's public television broadcaster. It provides Swedish audiences with access to news, documentaries, sports, drama series, and original public service programming.

### What are SVT Play's YouTube ads about?

SVT Play's YouTube ads primarily promote specific shows, series, and documentaries available for streaming, such as "Så byggdes Sverige" and "Nya Noa Nyman." The ads also feature seasonal holiday greetings and highlight original programming.

### What ad formats does SVT Play use on YouTube?

SVT Play uses a balanced mix of vertical Shorts-style videos and standard horizontal formats. The ads range in length from short spots under 15 seconds to mid-length videos running between 16 and 60 seconds.

### In which languages does SVT Play advertise on YouTube?

SVT Play advertises exclusively in Swedish on YouTube, reflecting its role as Sweden's national public service broadcaster.

### How many YouTube ads does SVT Play run?

AdSee has indexed 180 YouTube ads from SVT Play, with 34.9M views in total, shown in 1 country.

### Where does SVT Play advertise on YouTube?

SVT Play's YouTube ads in the AdSee library ran most often in Sweden.

### How much does SVT Play spend on YouTube ads?

AdSee estimates SVT Play's YouTube ad spend at $384K – $909K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by SVT Play.

### What is SVT Play's most-viewed YouTube ad?

The most-viewed SVT Play ad in the AdSee library is “SVT Christmas Greeting”, with 1.3M views on YouTube.

### Where can I verify SVT Play's ads?

SVT Play's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR03662175676787589121?region=anywhere

## More top Entertainment Media advertisers

- #2103 [Fathom Entertainment](https://www.adsee.ai/ad-examples/youtube/brands/fathom-entertainment) — est. spend $55.9K – $932K, 65 ads
- #2112 [Minions](https://www.adsee.ai/ad-examples/youtube/brands/minions-2) — est. spend $364K – $926K, 44 ads
- #2116 [TF1](https://www.adsee.ai/ad-examples/youtube/brands/tf1) — est. spend $389K – $924K, 54 ads
- #2119 [World of Tanks: HEAT](https://www.adsee.ai/ad-examples/youtube/brands/world-of-tanks-heat) — est. spend $36.8K – $921K, 22 ads
- #2147 [Audioteka](https://www.adsee.ai/ad-examples/youtube/brands/audioteka) — est. spend $77.5K – $904K, 27 ads
- #2155 [Videoland](https://www.adsee.ai/ad-examples/youtube/brands/videoland) — est. spend $366K – $898K, 72 ads
- #2188 [TodayTix](https://www.adsee.ai/ad-examples/youtube/brands/todaytix) — est. spend $52.4K – $873K, 20 ads
- #2206 [Viaplay](https://www.adsee.ai/ad-examples/youtube/brands/viaplay-3) — est. spend $266K – $863K, 84 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates
