---
title: "Superdrug YouTube Ads: Top Video Commercials | AdSee"
description: "Explore Superdrug YouTube video ads with 20.6M views in the UK. Review top campaigns, featured makeup products, and estimated ad spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/superdrug"
---

# Superdrug YouTube Ads and Video Campaigns

Superdrug is a health and beauty retailer offering cosmetics, skincare, toiletries, and medicines. Its YouTube advertising in the United Kingdom features over 20.6M views across 13 ads. Campaigns focus heavily on makeup tutorials, outfit pairings, and beauty products like lip oils and lipsticks.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2631 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/14)
- Company: Superdrug Stores plc
- Category: Retail Ecommerce — Health and beauty retail
- Headquarters: United Kingdom
- Estimated total YouTube ad spend: $268K – $661K (all-time, estimated range)
- Ads indexed: 13
- Total views: 20.6M
- Markets: 1 countries the ads ran in

## Most-viewed Superdrug YouTube ads

Top 14 by views, list updated October 2026.

1. [Matching Makeup to Outfits for Different Occasions](https://www.adsee.ai/ad-examples/youtube/dtc/matching-makeup-to-outfits-for-different-occasions-KFOX8cB7Fl8) — 3.4M views, 23s
2. [Rimmel London — Oh My Gloss! Lip Oil & Oh My Plump!](https://www.adsee.ai/ad-examples/youtube/dtc/rimmel-london-oh-my-gloss-lip-oil-oh-my-plump-CaUIhxp3p4o) — 3.1M views, 20s
3. [Rimmel — Oh My Gloss! Lip Oil](https://www.adsee.ai/ad-examples/youtube/dtc/rimmel-oh-my-gloss-lip-oil-GUD9NOxjdu4) — 3M views, 20s
4. [Rimmel Makeup Favorites](https://www.adsee.ai/ad-examples/youtube/dtc/rimmel-makeup-favorites-te0JCC1ACkM) — 2.9M views, 40s
5. [Rimmel Makeup Favorites](https://www.adsee.ai/ad-examples/youtube/dtc/rimmel-makeup-favorites-LZtjU7Q1tMQ) — 1.8M views, 36s
6. [Max Factor — Mellow Blur Lipstick](https://www.adsee.ai/ad-examples/youtube/dtc/max-factor-mellow-blur-lipstick-PxCVB-ELzMc) — 1.8M views, 6s
7. [Get Ready With Me: Makeup Tutorial](https://www.adsee.ai/ad-examples/youtube/dtc/get-ready-with-me-makeup-tutorial-KKxkpdLmdOs) — 1M views, 28s
8. [Max Factor Mellow Blur Lipstick: Instant Blur, Minimal Effort](https://www.adsee.ai/ad-examples/youtube/dtc/max-factor-mellow-blur-lipstick-instant-blur-minimal-effort-T0i_FIzKyz4) — 966.2K views, 20s
9. [Rimmel Lip Looks: Pink Sweetener & Girly Pop](https://www.adsee.ai/ad-examples/youtube/dtc/rimmel-lip-looks-pink-sweetener-girly-pop-LXbiHwpONX0) — 921.9K views, 21s
10. [Max Factor Mellow Blur Lipstick Ad](https://www.adsee.ai/ad-examples/youtube/dtc/max-factor-mellow-blur-lipstick-ad-KXcbuS3R-1U) — 415.8K views, 14s
11. [Max Factor Mellow Blur Lipstick Ad](https://www.adsee.ai/ad-examples/youtube/dtc/max-factor-mellow-blur-lipstick-ad--Smox6lwDpk) — 406.8K views, 10s
12. [Get Ready With Me Using Rimmel](https://www.adsee.ai/ad-examples/youtube/dtc/get-ready-with-me-using-rimmel-1heUUzgY4hU) — 363K views, 15s
13. [Schwarzkopf LIVE Drops - 5 Minute Glow Up](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-live-drops-5-minute-glow-up-eiMSJ6aGxNs) — 280K views, 6s
14. [Rimmel Makeup Favorites](https://www.adsee.ai/ad-examples/youtube/dtc/rimmel-makeup-favorites-vIGlDoBJYnQ) — 221.9K views, 36s

## About Superdrug

Superdrug is a major health and beauty retailer operating online and through hundreds of stores across the United Kingdom and Ireland. The company sells cosmetics, skincare, toiletries, over-the-counter medicines, and offers pharmacy and clinic services. Founded in 1964, Superdrug operates as a subsidiary of the A.S. Watson Group, which is part of CK Hutchison Holdings.

## Superdrug YouTube ads — FAQ

### What is Superdrug?

Superdrug is a UK-based health and beauty retailer that sells cosmetics, skincare, toiletries, and over-the-counter medicines. It also provides pharmacy and clinic services online and through physical stores.

### What are Superdrug's YouTube ads about?

Superdrug's YouTube ads focus heavily on beauty and cosmetics. Recurring content includes makeup tutorials, outfit matching tips, and features on specific products from brands such as Rimmel and Max Factor.

### What ad formats does Superdrug use on YouTube?

Superdrug utilizes a mix of horizontal videos and vertical Shorts-style formats. Most of the ads are short, typically running 30 seconds or less.

### In which languages does Superdrug advertise on YouTube?

Superdrug advertises on YouTube entirely in English, catering to its core audience from the United Kingdom.

### How many YouTube ads does Superdrug run?

AdSee has indexed 13 YouTube ads from Superdrug, with 20.6M views in total, shown in 1 country.

### Where does Superdrug advertise on YouTube?

Superdrug's YouTube ads in the AdSee library ran most often in the United Kingdom.

### How much does Superdrug spend on YouTube ads?

AdSee estimates Superdrug's YouTube ad spend at $268K – $661K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Superdrug.

### What is Superdrug's most-viewed YouTube ad?

The most-viewed Superdrug ad in the AdSee library is “Matching Makeup to Outfits for Different Occasions”, with 3.5M views on YouTube.

## More top Retail Ecommerce advertisers

- #2619 [LGND SUPPLY CO.](https://www.adsee.ai/ad-examples/youtube/brands/lgnd-supply-co) — est. spend $266K – $664K, 55 ads
- #2621 [Hebe](https://www.adsee.ai/ad-examples/youtube/brands/hebe-2) — est. spend $133K – $664K, 21 ads
- #2625 [Maya & Henry's](https://www.adsee.ai/ad-examples/youtube/brands/maya-henry-s) — est. spend $146K – $663K, 7 ads
- #2627 [CEWE](https://www.adsee.ai/ad-examples/youtube/brands/cewe-2) — est. spend $64.1K – $662K, 36 ads
- #2630 [Kibek](https://www.adsee.ai/ad-examples/youtube/brands/kibek) — est. spend $56.7K – $661K, 52 ads
- #2638 [Skechers](https://www.adsee.ai/ad-examples/youtube/brands/skechers-4) — est. spend $253K – $657K, 23 ads
- #2641 [GJEMAX](https://www.adsee.ai/ad-examples/youtube/brands/gjemax) — est. spend $267K – $656K, 14 ads
- #2642 [Druni Portugal](https://www.adsee.ai/ad-examples/youtube/brands/druni-portugal) — est. spend $273K – $655K, 54 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates