---
title: "Steam YouTube Ads: 900+ Video Ad Examples | AdSee"
description: "Explore Steam YouTube video ads across 115 markets with 255M views. Review top creatives, promotional campaigns, and estimated ad spend ranges."
url: "https://www.adsee.ai/ad-examples/youtube/brands/steam"
---

# Steam YouTube Ads and Top Video Creatives

Steam is a digital storefront and video game distribution platform operated by Valve Corporation for purchasing, downloading, and playing PC titles. Its YouTube video advertising spans 900+ ads across 115 markets, accumulating 255M views. Campaigns frequently spotlight new releases, major title announcements, anniversary events, and platform discounts.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #219 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/2)
- Company: Valve Corporation
- Category: Gaming Apps — Digital video game distribution platform
- Headquarters: United States
- Estimated total YouTube ad spend: $509K – $12.7M (all-time, estimated range)
- Ads indexed: 945
- Total views: 255M
- Markets: 115 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR02674280903185793025?region=anywhere

## Most-viewed Steam YouTube ads

Top 20 by views, list updated October 2026.

1. [Uma Musume Pretty Derby: New Career Scenario & 1st Anniversary Celebration](https://www.adsee.ai/ad-examples/youtube/gaming-apps/uma-musume-pretty-derby-new-career-scenario-1st-anniversary-Gm6n6qS0IF8) — 30M views, 15s
2. [Gothic Remake - Available Now!](https://www.adsee.ai/ad-examples/youtube/gaming-apps/gothic-remake-available-now-n0R7BmfpD7k) — 10M views, 79s
3. [Shadowverse: Skybound Dragons - New Card Set Announcement](https://www.adsee.ai/ad-examples/youtube/gaming-apps/shadowverse-skybound-dragons-new-card-set-announcement-5f1fCk0pCm8) — 8.8M views, 15s
4. [Umamusume Pretty Derby — Now Available!](https://www.adsee.ai/ad-examples/youtube/gaming-apps/umamusume-pretty-derby-now-available-SK7dPUuina4) — 8M views, 30s
5. [Entropia Universe - Real Cash Economy MMO](https://www.adsee.ai/ad-examples/youtube/gaming-apps/entropia-universe-real-cash-economy-mmo-VOtBhBCbTRU) — 3.6M views, 32s
6. [Delta Force — The Ultimate Extraction & Warfare FPS](https://www.adsee.ai/ad-examples/youtube/gaming-apps/delta-force-the-ultimate-extraction-warfare-fps-j5IFLZCOKIU) — 3.1M views, 31s
7. [Gothic Remake - Available Now!](https://www.adsee.ai/ad-examples/youtube/gaming-apps/gothic-remake-available-now-Qd75JX2AhVg) — 2.9M views, 28s
8. [Absolum Game Ad](https://www.adsee.ai/ad-examples/youtube/gaming-apps/absolum-game-ad-ddPrB_f_eyo) — 2.8M views, 29s
9. [Sid Meier's Civilization VII - 40% Off on Steam](https://www.adsee.ai/ad-examples/youtube/gaming-apps/sid-meier-s-civilization-vii-40-off-on-steam-Kdb81P5XNgY) — 2.5M views, 15s
10. [Cronos: The New Dawn - Holiday Sale 25% Off](https://www.adsee.ai/ad-examples/youtube/gaming-apps/cronos-the-new-dawn-holiday-sale-25-off-tjbXFLNZ52o) — 2.4M views, 5s
11. [Gothic Remake - Enter the Colony June 5th, 2026](https://www.adsee.ai/ad-examples/youtube/gaming-apps/gothic-remake-enter-the-colony-june-5th-2026-Ze6ox9qEHtw) — 2.2M views, 15s
12. [Borderlands 4 - 40% Off Standard and Super Deluxe Editions on Steam](https://www.adsee.ai/ad-examples/youtube/gaming-apps/borderlands-4-40-off-standard-and-super-deluxe-editions-on-s-XkD0qVugcZw) — 2M views, 6s
13. [Subnautica: O Hiceano — Um Predador Misterioso](https://www.adsee.ai/ad-examples/youtube/gaming-apps/subnautica-o-hiceano-um-predador-misterioso-My-xAWD5xJg) — 2M views, 61s
14. [Waterpark Simulator — Available Now in Early Access](https://www.adsee.ai/ad-examples/youtube/gaming-apps/waterpark-simulator-available-now-in-early-access-fgLrnMhXvTk) — 1.9M views, 59s
15. [Gothic Remake - Enter the Colony on June 5th, 2026](https://www.adsee.ai/ad-examples/youtube/gaming-apps/gothic-remake-enter-the-colony-on-june-5th-2026-CxrZPIWSGK4) — 1.7M views, 38s
16. [Marvel Cosmic Invasion - Available Now](https://www.adsee.ai/ad-examples/youtube/gaming-apps/marvel-cosmic-invasion-available-now-E4OCNs1fCnI) — 1.7M views, 30s
17. [Paradox Interactive Spring Sale - Up to 90% Off](https://www.adsee.ai/ad-examples/youtube/gaming-apps/paradox-interactive-spring-sale-up-to-90-off-Qi6IkzypXMY) — 1.6M views, 27s
18. [ABSOLUM Patch 1.1: Threads of Fate - Available Now](https://www.adsee.ai/ad-examples/youtube/gaming-apps/absolum-patch-1-1-threads-of-fate-available-now-R0hhAoz0wLA) — 1.5M views, 57s
19. [Crimson Desert — Game Combat Demonstration](https://www.adsee.ai/ad-examples/youtube/gaming-apps/crimson-desert-game-combat-demonstration-ehgwgv2fTkI) — 1.5M views, 59s
20. [STALZONE - Play for Free](https://www.adsee.ai/ad-examples/youtube/gaming-apps/stalzone-play-for-free-_RQRXQLVGac) — 1.5M views, 15s

## About Steam

Steam is a digital video game storefront and distribution platform operated by Valve Corporation. Launched in 2003, it enables users to purchase, download, discuss, and play PC video games, while also offering community social features and hardware integration. The platform serves millions of active players globally across PC, Mac, Linux, and mobile devices.

## Steam YouTube ads — FAQ

### What is Steam?

Steam is a digital video game storefront and distribution platform operated by Valve Corporation. Based in the United States, it provides PC games, community social features, and digital game downloads for players across multiple operating systems.

### What are Steam's YouTube ads about?

Steam's YouTube ads highlight specific video game titles available on the platform, including new releases, announcements, and gameplay trailers. The ads also feature promotional discounts, such as holiday sales and percentage-off deals on select games.

### What video formats does Steam use for its YouTube ads?

Steam relies primarily on horizontal video ads, alongside a smaller share of vertical formats. Most of these video spots run between 16 and 60 seconds in length.

### In which languages does Steam advertise on YouTube?

Steam advertises on YouTube primarily in English.

### How many YouTube ads does Steam run?

AdSee has indexed 945 YouTube ads from Steam, with 255M views in total, shown in 115 countries.

### Where does Steam advertise on YouTube?

Steam's YouTube ads in the AdSee library ran most often in the United States, Canada, Germany, the United Kingdom and France. In total they were shown in 115 countries.

### How much does Steam spend on YouTube ads?

AdSee estimates Steam's YouTube ad spend at $509K – $12.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Steam.

### What is Steam's most-viewed YouTube ad?

The most-viewed Steam ad in the AdSee library is “Uma Musume Pretty Derby: New Career Scenario & 1st Anniversary Celebration”, with 30.1M views on YouTube.

### Where can I verify Steam's ads?

Steam's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02674280903185793025?region=anywhere

## More top Gaming Apps advertisers

- #91 [Ubisoft](https://www.adsee.ai/ad-examples/youtube/brands/ubisoft) — est. spend $1.2M – $29.9M, 506 ads
- #119 [VALORANT](https://www.adsee.ai/ad-examples/youtube/brands/valorant) — est. spend $872K – $21.8M, 240 ads
- #230 [Sveedy](https://www.adsee.ai/ad-examples/youtube/brands/sveedy) — est. spend $495K – $12.4M, 20 ads
- #267 [G123](https://www.adsee.ai/ad-examples/youtube/brands/g123) — est. spend $221K – $11.0M, 250 ads
- #282 [2K](https://www.adsee.ai/ad-examples/youtube/brands/2k) — est. spend $411K – $10.3M, 312 ads
- #285 [PlayStation](https://www.adsee.ai/ad-examples/youtube/brands/playstation) — est. spend $612K – $10.2M, 191 ads
- #289 [Poki](https://www.adsee.ai/ad-examples/youtube/brands/poki) — est. spend $402K – $10.0M, 74 ads
- #314 [Tibia](https://www.adsee.ai/ad-examples/youtube/brands/tibia) — est. spend $374K – $9.3M, 40 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates