---
title: "Somat YouTube Ads: Video Ad Examples & Views | AdSee"
description: "Explore top Somat YouTube ads with 113M views across Germany. Review ad creatives, estimated spend, and commercial formats in one place."
url: "https://www.adsee.ai/ad-examples/youtube/brands/somat"
---

# Somat YouTube Ads and Video Campaigns

Somat is a Henkel brand offering automatic dishwashing detergents, gels, caps, rinse aids, and machine cleaners. In Germany, its YouTube advertising spans 20+ ads with over 113M views, highlighting products like Excellence Premium 5in1 Caps alongside dishwasher cleaners and tabs.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #840 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/5)
- Company: Henkel AG & Co. KGaA
- Category: DTC — Dishwashing products and detergents
- Headquarters: Germany
- Estimated total YouTube ad spend: $1.2M – $3.1M (all-time, estimated range)
- Ads indexed: 28
- Total views: 113M
- Markets: 1 countries the ads ran in

## Most-viewed Somat YouTube ads

Top 20 by views, list updated October 2026.

1. [Somat — Excellence Premium 5in1 Caps](https://www.adsee.ai/ad-examples/youtube/dtc/somat-excellence-premium-5in1-caps-6z_ic2DDSUk) — 32.7M views, 15s
2. [Somat Excellence Premium 5in1 Caps - Unsere Nr. 1 gegen eingetrocknetes](https://www.adsee.ai/ad-examples/youtube/dtc/somat-excellence-premium-5in1-caps-unsere-nr-1-gegen-eingetr-idl11mBQJJw) — 12.5M views, 6s
3. [Somat Excellence Premium 5in1 Caps – Die Nr. 1 gegen eingetrocknetes](https://www.adsee.ai/ad-examples/youtube/dtc/somat-excellence-premium-5in1-caps-die-nr-1-gegen-eingetrock-wurVORwqWTI) — 11.1M views, 6s
4. [Soma: Geschirr strahlend sauber](https://www.adsee.ai/ad-examples/youtube/dtc/soma-geschirr-strahlend-sauber-DQ9R8tdubcQ) — 6.1M views, 14s
5. [Somat — Zeit mit den Liebsten ist unbezahlbar](https://www.adsee.ai/ad-examples/youtube/home-goods/somat-zeit-mit-den-liebsten-ist-unbezahlbar--n77upg4piM) — 5.7M views, 16s
6. [Somat 5in1 Reiniger for a clean dishwasher](https://www.adsee.ai/ad-examples/youtube/home-goods/somat-5in1-reiniger-for-a-clean-dishwasher-e7Ykl8PwD5s) — 5.5M views, 14s
7. [Somat Dishwasher Cleaner Ad](https://www.adsee.ai/ad-examples/youtube/home-goods/somat-dishwasher-cleaner-ad-iMaypJzienQ) — 5.3M views, 15s
8. [Somat Excellence Premium 5in1 Caps](https://www.adsee.ai/ad-examples/youtube/dtc/somat-excellence-premium-5in1-caps-bGXhmMhcEmA) — 4.8M views, 15s
9. [Somat — Dishwasher Detergent](https://www.adsee.ai/ad-examples/youtube/home-goods/somat-dishwasher-detergent-tLcMMJjKsSg) — 4.6M views, 15s
10. [Somat — Dishwasher Tabs](https://www.adsee.ai/ad-examples/youtube/dtc/somat-dishwasher-tabs-9qLB5xQVuPo) — 3.7M views, 15s
11. [Somat — Fehler passieren. Aber nicht mit den Somat 5in1 Caps.](https://www.adsee.ai/ad-examples/youtube/dtc/somat-fehler-passieren-aber-nicht-mit-den-somat-5in1-caps-Urn08UMK1Uk) — 3.7M views, 15s
12. [Somat Excellence Gel Reiniger - Die Nummer 1 im Kurzprogramm](https://www.adsee.ai/ad-examples/youtube/dtc/somat-excellence-gel-reiniger-die-nummer-1-im-kurzprogramm-LZRUBfxNOxU) — 3.6M views, 15s
13. [Somat Excellence Gel Reiniger](https://www.adsee.ai/ad-examples/youtube/dtc/somat-excellence-gel-reiniger-D3ul0c6okXI) — 2.8M views, 6s
14. [Somat 5in1 Caps — Start your Clean Girl Era](https://www.adsee.ai/ad-examples/youtube/dtc/somat-5in1-caps-start-your-clean-girl-era-ElUEdRRcNjU) — 2.6M views, 15s
15. [Somat — Dishwasher Detergent](https://www.adsee.ai/ad-examples/youtube/home-goods/somat-dishwasher-detergent-_A3ro7B-Vbk) — 2.2M views, 15s
16. [Somat — Mädelsabend cleanup with Somat Excellence Gel](https://www.adsee.ai/ad-examples/youtube/home-goods/somat-m-delsabend-cleanup-with-somat-excellence-gel-cYtRL7hb2bg) — 1.9M views, 30s
17. [Soma - Dishwashing Gel Ad](https://www.adsee.ai/ad-examples/youtube/dtc/soma-dishwashing-gel-ad-wGRd5CGe-FA) — 1.9M views, 6s
18. [Somat Excellence Gel Reiniger](https://www.adsee.ai/ad-examples/youtube/dtc/somat-excellence-gel-reiniger-KqdlQaHdwkE) — 1.9M views, 10s
19. [Somat Excellence Premium Gel - "SOS"](https://www.adsee.ai/ad-examples/youtube/dtc/somat-excellence-premium-gel-sos-T0T6eOtlIsA) — 1.9M views, 6s
20. [Somat Excellence Duo Power Gel — Perfekte Sauberkeit und Glanz](https://www.adsee.ai/ad-examples/youtube/dtc/somat-excellence-duo-power-gel-perfekte-sauberkeit-und-glanz-HZXjeLEMpWA) — 1.3M views, 14s

## About Somat

Somat is a brand of automatic dishwashing detergents, gels, caps, rinse aids, and machine cleaners owned by Henkel. Introduced in Germany in 1962, it was the country's first specialized detergent designed for automatic dishwashers. The website somat.de serves consumers in Germany with product information, washing tips, and promotional campaigns.

## Somat YouTube ads — FAQ

### What is Somat?

Somat is a German dishwashing brand owned by Henkel AG & Co. KGaA. Originating in Germany in 1962, the brand specializes in automatic dishwashing products, including detergents, gels, caps, tabs, rinse aids, and machine cleaners.

### What are Somat's YouTube ads about?

Somat's YouTube ads primarily focus on dishwasher products such as Excellence Premium 5in1 Caps, dishwasher cleaner, and detergent tabs. Common themes in the ad messaging highlight tackling dried-on food, achieving sparkling clean dishes, and valuing time spent with loved ones.

### What video formats does Somat use for YouTube ads?

Somat relies mostly on vertical video ads, with a smaller portion using horizontal formats. In terms of duration, the vast majority of Somat's video ads are short spots running up to 15 seconds.

### In which languages does Somat advertise on YouTube?

Somat advertises exclusively in German on YouTube, catering to audiences in its home market of Germany.

### How many YouTube ads does Somat run?

AdSee has indexed 28 YouTube ads from Somat, with 113M views in total, shown in 1 country.

### Where does Somat advertise on YouTube?

Somat's YouTube ads in the AdSee library ran most often in Germany.

### How much does Somat spend on YouTube ads?

AdSee estimates Somat's YouTube ad spend at $1.2M – $3.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Somat.

### What is Somat's most-viewed YouTube ad?

The most-viewed Somat ad in the AdSee library is “Somat — Excellence Premium 5in1 Caps”, with 32.7M views on YouTube.

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- #870 [Foxtale](https://www.adsee.ai/ad-examples/youtube/brands/foxtale) — est. spend $58.1K – $2.9M, 15 ads
- #873 [CASETiFY](https://www.adsee.ai/ad-examples/youtube/brands/casetify) — est. spend $57.9K – $2.9M, 129 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates