--- title: "Soma YouTube Ads: 30+ Video Ad Examples | AdSee" description: "Explore top Soma YouTube video ads with 27.0M total views in the US. Review ad creative, see performance metrics, and track estimated spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/soma" --- # Soma YouTube Ads and Commercials Soma is an American intimate apparel retailer specializing in bras, panties, sleepwear, and shapewear for women. Its YouTube advertising in the United States spans 30+ video ads with 27.0M views, highlighting fit-focused solutions, bra fitting education, and seasonal loungewear collections. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1605 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/9) - Company: Soma Intimates, LLC - Category: Retail Ecommerce — Women's lingerie and sleepwear retail - Headquarters: United States - Estimated total YouTube ad spend: $540K – $1.4M (all-time, estimated range) - Ads indexed: 30 - Total views: 27.0M - Markets: 1 countries the ads ran in ## Most-viewed Soma YouTube ads Top 20 by views, list updated October 2026. 1. [Soma - The Soma Experience](https://www.adsee.ai/ad-examples/youtube/dtc/soma-the-soma-experience-D4gu-zsjwcQ) — 5.3M views, 11s 2. [SOMA — The Soma Experience: Bra Fitting Education](https://www.adsee.ai/ad-examples/youtube/dtc/soma-the-soma-experience-bra-fitting-education-OUfqKv3pn_s) — 2.7M views, 36s 3. [SOMA - New Arrivals Beachwear](https://www.adsee.ai/ad-examples/youtube/dtc/soma-new-arrivals-beachwear-aP_0Pe1d5OU) — 2M views, 18s 4. [SOMA — The Soma Experience](https://www.adsee.ai/ad-examples/youtube/dtc/soma-the-soma-experience-wMFOpp_vPcQ) — 1.9M views, 28s 5. [SOMA — The Soma Experience](https://www.adsee.ai/ad-examples/youtube/dtc/soma-the-soma-experience-4-qJAhOwlo4) — 1.8M views, 30s 6. [SOMA — The Soma Experience](https://www.adsee.ai/ad-examples/youtube/dtc/soma-the-soma-experience-Tqy9ATYHuAQ) — 1.7M views, 30s 7. [SOMA - Summer Must-Haves](https://www.adsee.ai/ad-examples/youtube/dtc/soma-summer-must-haves-q4ZY2ZNq1Ic) — 1.3M views, 10s 8. [SOMA — Experience Comfort and Feeling Seen](https://www.adsee.ai/ad-examples/youtube/dtc/soma-experience-comfort-and-feeling-seen-XI3rDXqAHGI) — 1M views, 30s 9. [SOMA Experience: The Education Behind a Bra Fitting](https://www.adsee.ai/ad-examples/youtube/dtc/soma-experience-the-education-behind-a-bra-fitting-vEE84HEArWQ) — 1M views, 11s 10. [SOMA — Holiday Lingerie and Pajamas](https://www.adsee.ai/ad-examples/youtube/dtc/soma-holiday-lingerie-and-pajamas-URZ5Hgx5RZM) — 1M views, 30s 11. [SOMA - New Arrivals](https://www.adsee.ai/ad-examples/youtube/dtc/soma-new-arrivals-NipcIX5IE0w) — 803.5K views, 18s 12. [Soma — Cool Summer Lingerie](https://www.adsee.ai/ad-examples/youtube/dtc/soma-cool-summer-lingerie-iHBqGEMjEb8) — 587.5K views, 15s 13. [Soma — The Soma Experience: A Bra Fitting Story](https://www.adsee.ai/ad-examples/youtube/dtc/soma-the-soma-experience-a-bra-fitting-story-mfkS0A4J9zQ) — 525.3K views, 30s 14. [SOMA — The Soma Experience](https://www.adsee.ai/ad-examples/youtube/dtc/soma-the-soma-experience-kEfiu6Khab8) — 520.3K views, 28s 15. [SOMA — The Soma Experience: Bra Fitting Education](https://www.adsee.ai/ad-examples/youtube/dtc/soma-the-soma-experience-bra-fitting-education-4mdD5JQsf30) — 517K views, 36s 16. [Soma — The Soma Experience](https://www.adsee.ai/ad-examples/youtube/dtc/soma-the-soma-experience-2YGKKXQtAJ0) — 502.4K views, 42s 17. [SOMA - Summer Lingerie Collection](https://www.adsee.ai/ad-examples/youtube/dtc/soma-summer-lingerie-collection-QEYUglIChnA) — 445K views, 10s 18. [SOMA — Motherhood Runs On SOMA](https://www.adsee.ai/ad-examples/youtube/dtc/soma-motherhood-runs-on-soma-NO1E5db5T1I) — 428.2K views, 29s 19. [SOMA - Spring Collection](https://www.adsee.ai/ad-examples/youtube/dtc/soma-spring-collection-0jSH7FXAwfM) — 339.3K views, 15s 20. [Soma — The Soma Experience](https://www.adsee.ai/ad-examples/youtube/dtc/soma-the-soma-experience--RueYTPWQ-w) — 327.8K views, 43s ## About Soma Soma is an American intimate apparel retailer specializing in bras, panties, sleepwear, and shapewear for women. Founded in 2004 under Chico's FAS (acquired by Sycamore Partners), the brand operates hundreds of boutiques across the United States alongside its e-commerce website. The company focuses on comfortable, fit-focused, and solution-oriented intimates and loungewear. ## Soma YouTube ads — FAQ ### What is Soma? Soma is an American intimate apparel retailer that sells women's bras, panties, sleepwear, and shapewear. Founded in 2004 under Chico's FAS, Soma operates physical boutiques across the United States as well as an e-commerce store focusing on comfortable, fit-focused intimates and loungewear. ### What are Soma's YouTube ads about? Soma's YouTube ads highlight 'The Soma Experience,' emphasizing bra fitting education, comfort, and feeling seen. The brand's video campaigns also showcase seasonal collections, including summer must-haves, new beachwear arrivals, and holiday lingerie and pajamas. ### What video formats does Soma use for YouTube ads? Soma balances its video campaigns evenly between vertical Shorts-style clips and horizontal formats. The ads range across several lengths, though spots running between 16 and 30 seconds are the most common. ### In which languages does Soma advertise on YouTube? Soma advertises exclusively in English on YouTube, serving audiences aligned with its retail presence in the United States. ### How many YouTube ads does Soma run? AdSee has indexed 30 YouTube ads from Soma, with 27.0M views in total, shown in 1 country. ### Where does Soma advertise on YouTube? Soma's YouTube ads in the AdSee library ran most often in the United States. ### How much does Soma spend on YouTube ads? AdSee estimates Soma's YouTube ad spend at $540K – $1.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Soma. ### What is Soma's most-viewed YouTube ad? The most-viewed Soma ad in the AdSee library is “Soma - The Soma Experience”, with 5.4M views on YouTube. ## More top Retail Ecommerce advertisers - #1588 [Fierce Melbourne](https://www.adsee.ai/ad-examples/youtube/brands/fierce-melbourne) — est. spend $410K – $1.4M, 16 ads - #1590 [GANT](https://www.adsee.ai/ad-examples/youtube/brands/gant-2) — est. spend $170K – $1.4M, 39 ads - #1591 [Motoblouz](https://www.adsee.ai/ad-examples/youtube/brands/motoblouz) — est. spend $195K – $1.4M, 23 ads - #1597 [Shane Co.](https://www.adsee.ai/ad-examples/youtube/brands/shane-co) — est. spend $543K – $1.4M, 23 ads - #1604 [Massimo Dutti](https://www.adsee.ai/ad-examples/youtube/brands/massimo-dutti) — est. spend $81.1K – $1.4M, 41 ads - #1607 [Nocibé](https://www.adsee.ai/ad-examples/youtube/brands/nocib) — est. spend $250K – $1.3M, 38 ads - #1608 [AllSaints](https://www.adsee.ai/ad-examples/youtube/brands/allsaints) — est. spend $80.9K – $1.3M, 33 ads - #1624 [Linda Casa](https://www.adsee.ai/ad-examples/youtube/brands/linda-casa) — est. spend $177K – $1.3M, 96 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates