---
title: "SJ YouTube Ads: 30+ Video Ad Examples | AdSee"
description: "Explore top SJ YouTube video ads with 16.9M views across Sweden. See estimated spend ranges, popular routes, and promotional video campaigns."
url: "https://www.adsee.ai/ad-examples/youtube/brands/sj"
---

# SJ YouTube Ads and Video Campaigns

SJ is Sweden's state-owned passenger rail operator, providing high-speed, intercity, regional, and night train services. Across 30+ ads and 16.9M views in Sweden, its YouTube video campaigns highlight popular travel routes like Gothenburg to Stockholm, national initiatives, summer travel deals, and student discount offers.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #3375 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/17)
- Company: SJ AB
- Category: Travel Hospitality — Passenger rail transport
- Headquarters: Sweden
- Estimated total YouTube ad spend: $186K – $440K (all-time, estimated range)
- Ads indexed: 30
- Total views: 16.9M
- Markets: 1 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR02204794334388158465?region=anywhere

## Most-viewed SJ YouTube ads

Top 20 by views, list updated October 2026.

1. [SJ - Gothenburg to Stockholm Train Journey](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-gothenburg-to-stockholm-train-journey-kLUBcpEi1f4) — 3.8M views, 6s
2. [SJ — Storsatsar vi för Sverige](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-storsatsar-vi-f-r-sverige--8PiM0mtMFk) — 3.1M views, 20s
3. [SJ - Nu storsatsar vi för Sverige](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-nu-storsatsar-vi-f-r-sverige-7NAkOO5-H7c) — 2M views, 6s
4. [SJ - Satsar för Sverige](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-satsar-f-r-sverige-Dogu6RAHrGg) — 1.7M views, 6s
5. [SJ - Storsatsar vi för Sverige](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-storsatsar-vi-f-r-sverige-06wpIWFzB3c) — 1.2M views, 6s
6. [SJ - Student Discount Offer](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-student-discount-offer-dRxbtCc6z9c) — 928.3K views, 10s
7. [SJ - Jobba där livet får plats](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-jobba-d-r-livet-f-r-plats-s59xQVfyp48) — 562.1K views, 15s
8. [SJ - Studentrabatt på resor](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-studentrabatt-p-resor-qWZ-s2qeLDQ) — 488.2K views, 10s
9. [SJ & Melodifestivalen - Music Festival Train](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-melodifestivalen-music-festival-train-K6sLaRZPRTk) — 452.4K views, 36s
10. [SJ - Sommarresor från 245:-](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-sommarresor-fr-n-245-5Sa6ZyLiO00) — 302.7K views, 10s
11. [SJ — Student or youth? Relax with a last-minute trip](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-student-or-youth-relax-with-a-last-minute-trip-z-77gLMFPZc) — 278.1K views, 6s
12. [SJ — A team that cares for every journey](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-a-team-that-cares-for-every-journey-OmK4esSn3FA) — 248.4K views, 18s
13. [SJ — Travel between Gothenburg and Stockholm](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-travel-between-gothenburg-and-stockholm-ptYjyD32O3Q) — 199K views, 20s
14. [SJ — Work opportunities](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-work-opportunities-mK4k2XXrkSk) — 170.9K views, 16s
15. [SJ - Summer Travel Sale from 245 SEK](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-summer-travel-sale-from-245-sek-nLKqrnBvQV4) — 152.4K views, 10s
16. [SJ - Studentrabatt på resor](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-studentrabatt-p-resor-dk3CMJIb3oI) — 125.2K views, 10s
17. [SJ — Travel by Train](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-travel-by-train-iyiD7nyM8NU) — 124.2K views, 7s
18. [SJ — Make a Difference Every Day](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-make-a-difference-every-day-7GEuQkx83ng) — 114.1K views, 14s
19. [SJ - A workplace where life has space](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-a-workplace-where-life-has-space-eNeX54QOlm8) — 98.1K views, 14s
20. [SJ — 15% student and youth discount](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/sj-15-student-and-youth-discount-qDm_IKD-oRY) — 84.5K views, 6s

## About SJ

SJ is Sweden's state-owned primary passenger rail operator, offering high-speed, intercity, regional, and night train services across Sweden and into neighboring Nordic countries. Formed in 2001 following the restructuring of the former government agency Statens Järnvägar, the company operates under commercial market conditions while remaining wholly owned by the Swedish state. It serves tens of millions of passengers annually across its network.

## SJ YouTube ads — FAQ

### What is SJ?

SJ is Sweden's state-owned passenger rail operator, legally known as SJ AB. The company provides high-speed, regional, intercity, and night train travel throughout Sweden and into neighboring Nordic destinations.

### What are SJ's YouTube ads about?

SJ's YouTube video ads focus on passenger train routes like Gothenburg to Stockholm, student travel discounts, summer ticket offers, recruitment, and partnerships such as music festival trains.

### What video formats does SJ use for YouTube ads?

SJ uses a mix of horizontal videos and vertical Shorts-style formats for its YouTube advertising. Most of the video spots are short ads lasting up to 15 seconds, along with some 16 to 30-second clips.

### In which languages does SJ advertise on YouTube?

SJ advertises entirely in Swedish across its YouTube video campaigns, targeting passengers and travelers in Sweden.

### How many YouTube ads does SJ run?

AdSee has indexed 30 YouTube ads from SJ, with 16.9M views in total, shown in 1 country.

### Where does SJ advertise on YouTube?

SJ's YouTube ads in the AdSee library ran most often in Sweden.

### How much does SJ spend on YouTube ads?

AdSee estimates SJ's YouTube ad spend at $186K – $440K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by SJ.

### What is SJ's most-viewed YouTube ad?

The most-viewed SJ ad in the AdSee library is “SJ - Gothenburg to Stockholm Train Journey”, with 3.9M views on YouTube.

### Where can I verify SJ's ads?

SJ's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02204794334388158465?region=anywhere

## More top Travel Hospitality advertisers

- #3322 [Despegar](https://www.adsee.ai/ad-examples/youtube/brands/despegar) — est. spend $130K – $454K, 14 ads
- #3325 [Slovenian Tourist Board](https://www.adsee.ai/ad-examples/youtube/brands/slovenian-tourist-board) — est. spend $27.2K – $454K, 35 ads
- #3336 [British Airways](https://www.adsee.ai/ad-examples/youtube/brands/british-airways) — est. spend $56.5K – $452K, 33 ads
- #3378 [e-hoi](https://www.adsee.ai/ad-examples/youtube/brands/e-hoi) — est. spend $50.3K – $440K, 17 ads
- #3394 [e-hoi](https://www.adsee.ai/ad-examples/youtube/brands/e-hoi-2) — est. spend $37.5K – $437K, 33 ads
- #3414 [redBus](https://www.adsee.ai/ad-examples/youtube/brands/redbus) — est. spend $144K – $432K, 56 ads
- #3429 [Zillertal Arena](https://www.adsee.ai/ad-examples/youtube/brands/zillertal-arena) — est. spend $135K – $429K, 14 ads
- #3438 [TopParken](https://www.adsee.ai/ad-examples/youtube/brands/topparken) — est. spend $174K – $427K, 11 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates