--- title: "Sephora YouTube Ads: 100+ Video Ad Examples | AdSee" description: "Browse 100+ Sephora YouTube video ads across 6 markets with 64.8M total views. Review performance data, top creative themes, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/sephora-4" --- # Sephora YouTube Ads: Top Commercials and Creatives Sephora is a global beauty retailer under LVMH, selling cosmetics, skincare, fragrances, and haircare. Across 6 markets, its YouTube advertising has generated 64.8M views across 100+ ads. Video campaigns frequently highlight luxury fragrances alongside brand showcases for haircare essentials and skincare. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #791 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/4) - Company: Sephora Italia S.r.l. - Category: Retail Ecommerce — Beauty retail - Headquarters: Italy - Estimated total YouTube ad spend: $389K – $3.2M (all-time, estimated range) - Ads indexed: 127 - Total views: 64.8M - Markets: 6 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR02920670807451500545?region=anywhere ## Most-viewed Sephora YouTube ads Top 20 by views, list updated October 2026. 1. [Burberry Goddess — The New Parfum](https://www.adsee.ai/ad-examples/youtube/dtc/burberry-goddess-the-new-parfum-qKpWCk1eZ4E) — 28.1M views, 15s 2. [Chloé — The New Parfum](https://www.adsee.ai/ad-examples/youtube/dtc/chlo-the-new-parfum-cjUCYCHn900) — 3.1M views, 20s 3. [Chloé — Le Parfum](https://www.adsee.ai/ad-examples/youtube/dtc/chlo-le-parfum-janfW4NJcBI) — 3.1M views, 6s 4. [Sephora — Benefit Cosmetics Pore Mask](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sephora-benefit-cosmetics-pore-mask-34VJ7gBdJr4) — 3M views, 20s 5. [Chloé - The New Parfum](https://www.adsee.ai/ad-examples/youtube/dtc/chlo-the-new-parfum-hwmVa3amlGM) — 2.4M views, 15s 6. [Sephora x Tarte CC Serum](https://www.adsee.ai/ad-examples/youtube/dtc/sephora-x-tarte-cc-serum-YtT9dcDIN9I) — 2.1M views, 11s 7. [Olaplex Bond Maintenance Shampoo & Conditioner at Sephora](https://www.adsee.ai/ad-examples/youtube/dtc/olaplex-bond-maintenance-shampoo-conditioner-at-sephora-pYRdP6CB5K8) — 1.7M views, 15s 8. [Sephora Haircare Showcase: Fenty, Ouai, K18, Moroccanoil](https://www.adsee.ai/ad-examples/youtube/dtc/sephora-haircare-showcase-fenty-ouai-k18-moroccanoil-TEINEKW6zYE) — 1.3M views, 20s 9. [Sephora Haircare Showcase: Moroccanoil, Fenty Hair, OUAI, K18](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sephora-haircare-showcase-moroccanoil-fenty-hair-ouai-k18-CilAGIzZvjk) — 1.3M views, 20s 10. [Sephora Hair Essentials: OUAI, K18, Moroccanoil, Fenty Hair](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sephora-hair-essentials-ouai-k18-moroccanoil-fenty-hair-K0c21JHrieM) — 1.3M views, 20s 11. [Sephora Haircare Showcase: K18, Moroccanoil, Fenty Hair, Ouai](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sephora-haircare-showcase-k18-moroccanoil-fenty-hair-ouai-M9PpyxBkBJk) — 1.3M views, 20s 12. [Tarte CC Cream — Nuovo e Solo da Sephora](https://www.adsee.ai/ad-examples/youtube/dtc/tarte-cc-cream-nuovo-e-solo-da-sephora-tMY2IIlg0rM) — 1.3M views, 20s 13. [Sephora - Haus Labs Makeup Products](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sephora-haus-labs-makeup-products-F6uTip33Wuw) — 604.7K views, 15s 14. [Anastasia Beverly Hills Impeccable Setting Spray by Sephora](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/anastasia-beverly-hills-impeccable-setting-spray-by-sephora-10Jq6VQgShw) — 603.5K views, 28s 15. [BYOMA Bio-Collagen Radiance Facial Mask - Sephora](https://www.adsee.ai/ad-examples/youtube/dtc/byoma-bio-collagen-radiance-facial-mask-sephora-U5oz_yfDg8s) — 485.6K views, 11s 16. [Sephora — Click & Collect for Mother's Day](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sephora-click-collect-for-mother-s-day-zLE6Hcm5mD4) — 439.8K views, 6s 17. [Sephora - REM Beauty Bronzer](https://www.adsee.ai/ad-examples/youtube/dtc/sephora-rem-beauty-bronzer-bfVZ07nhEyo) — 434.4K views, 13s 18. [Sol de Janeiro Jet Sets at Sephora](https://www.adsee.ai/ad-examples/youtube/dtc/sol-de-janeiro-jet-sets-at-sephora-rzBAY4bqY90) — 431.7K views, 10s 19. [Anastasia Beverly Hills Impeccable Setting Spray at Sephora](https://www.adsee.ai/ad-examples/youtube/dtc/anastasia-beverly-hills-impeccable-setting-spray-at-sephora-06mpBF4d1VE) — 424.6K views, 20s 20. [Sephora — Bronzer Application Tutorial](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sephora-bronzer-application-tutorial-9l3JK8ZzjUA) — 381K views, 26s ## About Sephora Sephora.it is the Italian online store for Sephora, offering cosmetics, skincare, fragrances, haircare, and personal care products. It serves consumers in Italy through its localized e-commerce platform and physical retail store network. Founded in France in 1969, Sephora operates globally as a retail subsidiary of luxury conglomerate LVMH. ## Sephora YouTube ads — FAQ ### What does Sephora advertise on YouTube? Sephora is a beauty retailer that advertises cosmetics, skincare, fragrances, haircare, and personal care products. Its Italian platform, operated by Sephora Italia S.r.l., highlights both physical retail and e-commerce offerings. ### What are Sephora's YouTube ads about? Sephora's YouTube ads focus on fragrances from brands like Burberry and Chloé, skincare products like Benefit pore masks and Tarte serums, and haircare showcases featuring labels such as Olaplex, Fenty Hair, Ouai, K18, and Moroccanoil. ### What ad formats does Sephora use on YouTube? Sephora primarily runs horizontal video ads, alongside a smaller share of vertical Shorts-style spots. Most ads are short, lasting up to 15 seconds or between 16 and 30 seconds. ### In which languages does Sephora advertise on YouTube? Sephora advertises predominantly in Italian, with a smaller portion of its YouTube ads appearing in English. ### How many YouTube ads does Sephora run? AdSee has indexed 127 YouTube ads from Sephora, with 64.8M views in total, shown in 6 countries. ### Where does Sephora advertise on YouTube? Sephora's YouTube ads in the AdSee library ran most often in Italy, the United States, Germany, the Netherlands and Australia. In total they were shown in 6 countries. ### How much does Sephora spend on YouTube ads? AdSee estimates Sephora's YouTube ad spend at $389K – $3.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Sephora. ### What is Sephora's most-viewed YouTube ad? The most-viewed Sephora ad in the AdSee library is “Burberry Goddess — The New Parfum”, with 28.2M views on YouTube. ### Where can I verify Sephora's ads? Sephora's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02920670807451500545?region=anywhere ## More top Retail Ecommerce advertisers - #774 [Hot Topic](https://www.adsee.ai/ad-examples/youtube/brands/hot-topic) — est. spend $1.3M – $3.3M, 46 ads - #780 [ASICS](https://www.adsee.ai/ad-examples/youtube/brands/asics) — est. spend $197K – $3.3M, 95 ads - #781 [Beliani](https://www.adsee.ai/ad-examples/youtube/brands/beliani) — est. spend $365K – $3.3M, 24 ads - #784 [Zalando](https://www.adsee.ai/ad-examples/youtube/brands/zalando-5) — est. spend $131K – $3.3M, 53 ads - #790 [Veronica Beard](https://www.adsee.ai/ad-examples/youtube/brands/veronica-beard) — est. spend $519K – $3.2M, 21 ads - #800 [Rado](https://www.adsee.ai/ad-examples/youtube/brands/rado) — est. spend $192K – $3.2M, 25 ads - #802 [PUMA](https://www.adsee.ai/ad-examples/youtube/brands/puma) — est. spend $128K – $3.2M, 154 ads - #806 [Action](https://www.adsee.ai/ad-examples/youtube/brands/action) — est. spend $354K – $3.2M, 102 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates