--- title: "Schwarzkopf YouTube Ads: 200+ Video Ad Examples | AdSee" description: "Explore 200+ Schwarzkopf YouTube ads with 395M views in Germany. Discover top video creatives, estimated spend ranges, and hair styling campaigns." url: "https://www.adsee.ai/ad-examples/youtube/brands/schwarzkopf" --- # Schwarzkopf YouTube Ads: Top Commercials and Creative Trends Schwarzkopf is a haircare, hair coloring, and styling brand owned by Henkel. In Germany, its YouTube advertising spans 200+ video ads with over 395M views. Campaigns frequently spotlight styling and coloring products, featuring Taft hairsprays, Taft volume powders, Gliss collaborations, and Brilliance color creams. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #272 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/2) - Company: Henkel AG & Co. KGaA - Category: Retail Ecommerce — Hair care products - Headquarters: Germany - Estimated total YouTube ad spend: $4.3M – $10.7M (all-time, estimated range) - Ads indexed: 211 - Total views: 395M - Markets: 1 countries the ads ran in ## Most-viewed Schwarzkopf YouTube ads Top 20 by views, list updated October 2026. 1. [Taft Volumen Puder - Get Ready With Me](https://www.adsee.ai/ad-examples/youtube/dtc/taft-volumen-puder-get-ready-with-me-6xYr5r6LUoQ) — 12.1M views, 15s 2. [Taft x Gliss - Wavy Baby Mousse for Smooth Waves](https://www.adsee.ai/ad-examples/youtube/dtc/taft-x-gliss-wavy-baby-mousse-for-smooth-waves-FfM1TvrPnF0) — 10.3M views, 15s 3. [Taft Volume Powder - For Instantly Full-Looking Hair](https://www.adsee.ai/ad-examples/youtube/dtc/taft-volume-powder-for-instantly-full-looking-hair-KRAAHHE7QNo) — 9.1M views, 6s 4. [Taft x Gliss — Perfekte Waves](https://www.adsee.ai/ad-examples/youtube/dtc/taft-x-gliss-perfekte-waves-bJFNivUfL0I) — 8.1M views, 20s 5. [Schwarzkopf Taft Power Hairspray](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-taft-power-hairspray-v6brwZRnM-E) — 8.1M views, 15s 6. [Schwarzkopf Taft Hairspray - Haptiq System](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-taft-hairspray-haptiq-system-pWEMHODxuiY) — 8M views, 15s 7. [Schwarzkopf Taft Volumen - 24 Stunden Halt](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-taft-volumen-24-stunden-halt-rJXMWAbpgxA) — 7.9M views, 15s 8. [Taft Volumen Puder - Sofort volles Haar](https://www.adsee.ai/ad-examples/youtube/dtc/taft-volumen-puder-sofort-volles-haar-4_yn0wamWUM) — 7.5M views, 6s 9. [Schwarzkopf Creme Supreme - Hair Coloring Process](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-creme-supreme-hair-coloring-process-OmKvGszmzNs) — 6.9M views, 15s 10. [Schwarzkopf Brilliance - Intensive Color Cream](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-brilliance-intensive-color-cream-__s2iZiwDb0) — 6.1M views, 15s 11. [Schwarzkopf Brilliance Hair Color](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-brilliance-hair-color-H6KNyfGJfO4) — 6M views, 15s 12. [Taft x Gliss Wavy Baby Hair Mousse](https://www.adsee.ai/ad-examples/youtube/dtc/taft-x-gliss-wavy-baby-hair-mousse-LvjAKS-TWv0) — 5.1M views, 6s 13. [Schwarzkopf Creme Supreme - Radiant Hair Color](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-creme-supreme-radiant-hair-color-zgyXJVMEWjM) — 5M views, 15s 14. [Schwarzkopf LIVE — Ultra Brights Hair Dye](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-live-ultra-brights-hair-dye-VDB6_b7a9qc) — 4.7M views, 15s 15. [Schwarzkopf LIVE Color Drops — Temporary Hair Colour](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-live-color-drops-temporary-hair-colour-AnMJhfBAh50) — 4.7M views, 15s 16. [Schwarzkopf LIVE - Trendy Hair Colors for Individual Looks](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-live-trendy-hair-colors-for-individual-looks-tgO0Mdv84Po) — 4.4M views, 15s 17. [Schwarzkopf LIVE - Own Your Vibe](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-live-own-your-vibe--S5CIFhXJ7g) — 4.2M views, 15s 18. [Schwarzkopf Gliss Total Repair — Express Repair Spülung](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-gliss-total-repair-express-repair-sp-lung-HvZC8yAQ7MA) — 4.2M views, 6s 19. [Schwarzkopf Gliss Total Repair Shampoo](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-gliss-total-repair-shampoo-5ZptdKV6Yqg) — 4.2M views, 6s 20. [Schwarzkopf LIVE - Intensive Hair Colour](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-live-intensive-hair-colour-fgGt_luNQnk) — 4.2M views, 15s ## About Schwarzkopf Schwarzkopf is a haircare, hair coloring, and styling brand owned by German consumer goods company Henkel AG & Co. KGaA. Originally founded in 1898 by chemist Hans Schwarzkopf in Berlin, the brand offers products for individual retail consumers as well as salon professionals. The schwarzkopf.de website serves the German market with localized product catalog information, hair care guides, and consultation services. ## Schwarzkopf YouTube ads — FAQ ### What is Schwarzkopf? Schwarzkopf is a German hair care, styling, and hair coloring brand owned by Henkel AG & Co. KGaA. Founded in 1898 in Berlin, Schwarzkopf sells products for retail consumers and salon professionals, alongside hair care guides and consultation services. ### What are Schwarzkopf's YouTube ads about? Schwarzkopf's YouTube ads focus on styling and coloring products, highlighting lines such as Taft volume powders and hairsprays, Gliss styling mousse, and hair coloring ranges like Creme Supreme and Brilliance. ### What video formats does Schwarzkopf use for YouTube ads? Schwarzkopf uses an even split of vertical Shorts-style and horizontal videos for its YouTube ads, with most running as short spots under 15 seconds. ### In which languages does Schwarzkopf advertise on YouTube? Schwarzkopf advertises entirely in German on YouTube. ### How many YouTube ads does Schwarzkopf run? AdSee has indexed 211 YouTube ads from Schwarzkopf, with 395M views in total, shown in 1 country. ### Where does Schwarzkopf advertise on YouTube? Schwarzkopf's YouTube ads in the AdSee library ran most often in Germany. ### How much does Schwarzkopf spend on YouTube ads? AdSee estimates Schwarzkopf's YouTube ad spend at $4.3M – $10.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Schwarzkopf. ### What is Schwarzkopf's most-viewed YouTube ad? The most-viewed Schwarzkopf ad in the AdSee library is “Taft Volumen Puder - Get Ready With Me”, with 12.1M views on YouTube. ## More top Retail Ecommerce advertisers - #262 [Sally Beauty](https://www.adsee.ai/ad-examples/youtube/brands/sally-beauty) — est. spend $4.5M – $11.3M, 65 ads - #263 [Zoro](https://www.adsee.ai/ad-examples/youtube/brands/zoro) — est. spend $674K – $11.2M, 23 ads - #268 [Sears](https://www.adsee.ai/ad-examples/youtube/brands/sears) — est. spend $440K – $11.0M, 57 ads - #275 [San Pablo Farmacia](https://www.adsee.ai/ad-examples/youtube/brands/san-pablo-farmacia) — est. spend $4.5M – $10.5M, 28 ads - #276 [TCL](https://www.adsee.ai/ad-examples/youtube/brands/tcl) — est. spend $420K – $10.5M, 186 ads - #277 [Tommy Hilfiger](https://www.adsee.ai/ad-examples/youtube/brands/tommy-hilfiger) — est. spend $420K – $10.5M, 174 ads - #280 [LG](https://www.adsee.ai/ad-examples/youtube/brands/lg) — est. spend $415K – $10.4M, 143 ads - #284 [Ashley](https://www.adsee.ai/ad-examples/youtube/brands/ashley) — est. spend $2.3M – $10.2M, 137 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates