---
title: "SCHEELS YouTube Ads: 60+ Video Commercials | AdSee"
description: "Browse 60+ SCHEELS YouTube ads across 133 markets with 74.3M views. Explore top video campaigns, running regions, and estimated ad spend data."
url: "https://www.adsee.ai/ad-examples/youtube/brands/scheels"
---

# SCHEELS YouTube Ads and Video Campaigns

SCHEELS is an employee-owned sporting goods retailer offering outdoor gear, sports equipment, footwear, and apparel. Its YouTube advertising spans 60+ video ads with 74.3M views across 133 markets. Campaigns frequently highlight outdoor recreation, running footwear, custom golf fittings, and specialized gear from featured brands.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #700 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/4)
- Company: Scheels All Sports, Inc.
- Category: Retail Ecommerce — Sporting goods retailer
- Headquarters: United States
- Estimated total YouTube ad spend: $149K – $3.7M (all-time, estimated range)
- Ads indexed: 69
- Total views: 74.3M
- Markets: 133 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR01107035396866310145?region=anywhere

## Most-viewed SCHEELS YouTube ads

Top 20 by views, list updated October 2026.

1. [Scheels — Come Run With Us](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/scheels-come-run-with-us-nRywPg6NUw4) — 30M views, 30s
2. [Scheels All Sports — Your One-Stop Shop for Everything Outdoors](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/scheels-all-sports-your-one-stop-shop-for-everything-outdoor-mpvga-PNqe4) — 19.2M views, 30s
3. [Turtlebox — Rugged Bluetooth Speaker](https://www.adsee.ai/ad-examples/youtube/dtc/turtlebox-rugged-bluetooth-speaker-mUXb-ti7CBU) — 10.8M views, 42s
4. [Scheels — Vacation Packing Essentials](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/scheels-vacation-packing-essentials-o_8H_C2M7rg) — 3.8M views, 76s
5. [On Cloudmonster 3: 3 New Features](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/on-cloudmonster-3-3-new-features-Y3x_RcVlFAw) — 1.8M views, 20s
6. [Garmin Livescope Plus — Fishing Technology](https://www.adsee.ai/ad-examples/youtube/automotive/garmin-livescope-plus-fishing-technology-Su0Rmr5g3sQ) — 972.8K views, 30s
7. [Rapala Mooch Minnow Lure - Available at Scheels](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/rapala-mooch-minnow-lure-available-at-scheels-3tEZO8K-SDw) — 319.4K views, 22s
8. [Golf Fitting at Scheels](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/golf-fitting-at-scheels-UENJ5lHobLI) — 272.1K views, 30s
9. [Trek & Scheels: Live Your Passion](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/trek-scheels-live-your-passion-ntN1DovEUSg) — 266K views, 30s
10. [Titleist & Scheels Custom Golf Club Fitting Experience](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/titleist-scheels-custom-golf-club-fitting-experience-hjrGm4gUDrs) — 262.4K views, 30s
11. [SCHEELS - Titleist Custom Fitting Experience](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/scheels-titleist-custom-fitting-experience-8V5idp2bwHg) — 260.1K views, 30s
12. [SCHEELS — Ice Fishing Expert](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/scheels-ice-fishing-expert-jLN9Lgx7ezY) — 259.8K views, 20s
13. [Julian Scheels - Titleist Custom Club Fitting](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/julian-scheels-titleist-custom-club-fitting-s0gUDaWpIB8) — 256.9K views, 30s
14. [SCHEELS - Baseball Gear for Every Player](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/scheels-baseball-gear-for-every-player-4iNE64Yht6Y) — 253.3K views, 25s
15. [Children's Grow-With-Me Winter Jackets](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/children-s-grow-with-me-winter-jackets-ZFGSgJKYwZg) — 212.2K views, 25s
16. [SCHEELS - Custom Golf Club Fitting Experience](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/scheels-custom-golf-club-fitting-experience-LtT09HRhMwc) — 192.1K views, 30s
17. [SCHEELS - Step-On Snowboard Bindings](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/scheels-step-on-snowboard-bindings-YmmeDd_npCY) — 185.4K views, 33s
18. [EE - Top Fishing Products Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/ee-top-fishing-products-sale-05P0o1FRqiQ) — 159.2K views, 10s
19. [Titleist Fitting Event at Scheels](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/titleist-fitting-event-at-scheels-pouoRojxYr8) — 153.4K views, 30s
20. [Scheels — Come Run With Us](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/scheels-come-run-with-us-1_Wjv20jhmQ) — 153.3K views, 15s

## About SCHEELS

SCHEELS is an American employee-owned sporting goods and entertainment retail chain headquartered in Fargo, North Dakota. Founded in 1902, the company operates destination superstores across the United States offering sports equipment, outdoor gear, footwear, and apparel. Its large-format stores are noted for featuring in-store attractions such as Ferris wheels, large aquariums, and interactive sports simulators.

## SCHEELS YouTube ads — FAQ

### What is SCHEELS?

SCHEELS is an American employee-owned sporting goods and entertainment retailer headquartered in Fargo, North Dakota. The company operates destination superstores across the United States, offering sports equipment, outdoor gear, apparel, and footwear alongside attractions like aquariums and simulators.

### What are SCHEELS's YouTube ads about?

SCHEELS's YouTube ads feature outdoor gear, sports footwear, and equipment, highlighting items like running shoes, fishing technology, and rugged speakers. The ads also promote in-store services, including custom golf club fittings, alongside vacation packing essentials.

### What video formats does SCHEELS use for its YouTube ads?

SCHEELS primarily runs horizontal video ads, complemented by vertical Shorts-style videos. Most of its video spots are mid-length commercials running between 16 and 30 seconds.

### In which languages does SCHEELS advertise on YouTube?

SCHEELS advertises exclusively in English on YouTube, catering to audiences in the United States.

### How many YouTube ads does SCHEELS run?

AdSee has indexed 69 YouTube ads from SCHEELS, with 74.3M views in total, shown in 133 countries.

### Where does SCHEELS advertise on YouTube?

SCHEELS's YouTube ads in the AdSee library ran most often in the United States, Germany, Canada, Spain and the Netherlands. In total they were shown in 133 countries.

### How much does SCHEELS spend on YouTube ads?

AdSee estimates SCHEELS's YouTube ad spend at $149K – $3.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by SCHEELS.

### What is SCHEELS's most-viewed YouTube ad?

The most-viewed SCHEELS ad in the AdSee library is “Scheels — Come Run With Us”, with 30.1M views on YouTube.

### Where can I verify SCHEELS's ads?

SCHEELS's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01107035396866310145?region=anywhere

## More top Retail Ecommerce advertisers

- #691 [Philips](https://www.adsee.ai/ad-examples/youtube/brands/philips-2) — est. spend $701K – $3.8M, 44 ads
- #693 [Custom Ink](https://www.adsee.ai/ad-examples/youtube/brands/custom-ink) — est. spend $1.5M – $3.8M, 23 ads
- #695 [UGG](https://www.adsee.ai/ad-examples/youtube/brands/ugg) — est. spend $537K – $3.8M, 62 ads
- #696 [OfferUp](https://www.adsee.ai/ad-examples/youtube/brands/offerup) — est. spend $1.5M – $3.7M, 24 ads
- #704 [Panvel Farmácias](https://www.adsee.ai/ad-examples/youtube/brands/panvel-farm-cias) — est. spend $147K – $3.7M, 37 ads
- #705 [Zalando](https://www.adsee.ai/ad-examples/youtube/brands/zalando-2) — est. spend $526K – $3.7M, 61 ads
- #709 [Vinted](https://www.adsee.ai/ad-examples/youtube/brands/vinted-3) — est. spend $1.5M – $3.7M, 95 ads
- #713 [Levi's](https://www.adsee.ai/ad-examples/youtube/brands/levi-s) — est. spend $146K – $3.6M, 78 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates