---
title: "SAP YouTube Ads: Commercials & Video Examples | AdSee"
description: "Explore SAP YouTube ads with 6.7M views across 7 markets. See top video ad examples, view counts, and estimated ad spend in one place."
url: "https://www.adsee.ai/ad-examples/youtube/brands/sap"
---

# SAP YouTube ads: Watch top video campaigns

SAP is an enterprise software company providing ERP, cloud, and business management applications globally. Across 14 video ads and 6.7M views in 7 markets, its YouTube campaigns spotlight AI-driven business tools, supply chain management, and solutions like SAP Commerce Cloud and SAP SuccessFactors.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #3864 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/20)
- Company: SAP SE
- Category: SaaS — Enterprise software
- Estimated total YouTube ad spend: $13.4K – $336K (all-time, estimated range)
- Ads indexed: 14
- Total views: 6.7M
- Markets: 7 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR01211588438587867137?region=anywhere

## Most-viewed SAP YouTube ads

Top 16 by views, list updated October 2026.

1. [SAP Business AI - From Creative Art to Practical Solutions](https://www.adsee.ai/ad-examples/youtube/saas/sap-business-ai-from-creative-art-to-practical-solutions-DgZNpsbtdgM) — 4.3M views, 15s
2. [SAP Commerce Cloud — Drive Sustainable Growth with AI and Personalization](https://www.adsee.ai/ad-examples/youtube/saas/sap-commerce-cloud-drive-sustainable-growth-with-ai-and-pers-9AWZbGMfSws) — 744.1K views, 26s
3. [SAP SuccessFactors — Empower Your Workforce](https://www.adsee.ai/ad-examples/youtube/saas/sap-successfactors-empower-your-workforce-_cP50R6LLQ0) — 418.5K views, 25s
4. [SAP — Revolutionizing Supply Chain Planning with AI](https://www.adsee.ai/ad-examples/youtube/saas/sap-revolutionizing-supply-chain-planning-with-ai-J-TDsYgmjCQ) — 414.8K views, 38s
5. [SAP: Experimente o poder de um ERP inteligente](https://www.adsee.ai/ad-examples/youtube/saas/sap-experimente-o-poder-de-um-erp-inteligente-kjxUIwhLVAY) — 335.2K views, 10s
6. [SAP — Stay Unstoppable with SAP Business Suite](https://www.adsee.ai/ad-examples/youtube/saas/sap-stay-unstoppable-with-sap-business-suite-0GEDwboCDP8) — 300K views, 30s
7. [SAP SuccessFactors: Make your organization's potential a reality](https://www.adsee.ai/ad-examples/youtube/saas/sap-successfactors-make-your-organization-s-potential-a-real-APxp-kIwNlg) — 150.3K views, 27s
8. [SAP Commerce Cloud — Drive Sustainable Growth](https://www.adsee.ai/ad-examples/youtube/saas/sap-commerce-cloud-drive-sustainable-growth-1W-qTZ0FNNk) — 149.4K views, 26s
9. [SAP Business Network for Supply Chain](https://www.adsee.ai/ad-examples/youtube/saas/sap-business-network-for-supply-chain-h-0Xqg2tqZg) — 130.6K views, 22s
10. [SAP — Autonomous Enterprise](https://www.adsee.ai/ad-examples/youtube/saas/sap-autonomous-enterprise-q2UApk9JRLs) — 108.6K views, 30s
11. [SAP Partner Awards: DataXstream Wins Global Award](https://www.adsee.ai/ad-examples/youtube/saas/sap-partner-awards-dataxstream-wins-global-award-CA3PyaE-WuI) — 82.4K views, 43s
12. [SAP — Reimagining Supply Chain Planning with AI](https://www.adsee.ai/ad-examples/youtube/saas/sap-reimagining-supply-chain-planning-with-ai-hci7HbXQjXU) — 65.4K views, 38s
13. [SAP — Procurement Solutions](https://www.adsee.ai/ad-examples/youtube/saas/sap-procurement-solutions-nY7T-YcXFhQ) — 63K views, 34s
14. [SAP — AI and Real-Time Data Revolutionizing Supply Chain Planning](https://www.adsee.ai/ad-examples/youtube/saas/sap-ai-and-real-time-data-revolutionizing-supply-chain-plann-IYkNyNYXn_U) — 61.5K views, 38s
15. [SAP Commerce Cloud — Driving Sustainable Growth](https://www.adsee.ai/ad-examples/youtube/saas/sap-commerce-cloud-driving-sustainable-growth-qf90KQaMbHk) — 42.9K views, 25s
16. [SAP Commerce Cloud — Driving Sustainable Growth](https://www.adsee.ai/ad-examples/youtube/saas/sap-commerce-cloud-driving-sustainable-growth-Yy8ae65_yhs) — 39.4K views, 25s

## About SAP

SAP is a German multinational software company that specializes in enterprise resource planning (ERP) and business management software. Founded in 1972 and headquartered in Walldorf, Germany, the company provides cloud applications, supply chain, procurement, financial, and human capital management software to enterprise clients globally. It is one of the world's largest vendors of enterprise application software.

## SAP YouTube ads — FAQ

### What is SAP and what does it advertise on YouTube?

SAP SE is an enterprise software company specializing in enterprise resource planning (ERP) and business management software. On YouTube, SAP advertises cloud applications, supply chain solutions, human capital management software, and financial platforms.

### What are SAP's YouTube ads about?

SAP's YouTube ads focus on products like SAP Business AI, Commerce Cloud, SuccessFactors, and supply chain solutions. Common themes highlight workforce empowerment, sustainable growth, and the benefits of an intelligent ERP.

### What ad formats does SAP use on YouTube?

SAP relies primarily on horizontal video formats, with a smaller portion of vertical Shorts. Most of the video ads run between 16 and 30 seconds, alongside some 30- to 60-second spots.

### In which languages does SAP advertise on YouTube?

SAP runs YouTube ads mainly in English, followed by campaigns in Spanish and Portuguese.

### How many YouTube ads does SAP run?

AdSee has indexed 14 YouTube ads from SAP, with 6.7M views in total, shown in 7 countries.

### Where does SAP advertise on YouTube?

SAP's YouTube ads in the AdSee library ran most often in Ireland, the United States, the United Kingdom, Canada and Spain. In total they were shown in 7 countries.

### How much does SAP spend on YouTube ads?

AdSee estimates SAP's YouTube ad spend at $13.4K – $336K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by SAP.

### What is SAP's most-viewed YouTube ad?

The most-viewed SAP ad in the AdSee library is “SAP Business AI - From Creative Art to Practical Solutions”, with 4.4M views on YouTube.

### Where can I verify SAP's ads?

SAP's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01211588438587867137?region=anywhere

## More top SaaS advertisers

- #3796 [Jimdo](https://www.adsee.ai/ad-examples/youtube/brands/jimdo) — est. spend $142K – $349K, 26 ads
- #3804 [DataFeedWatch](https://www.adsee.ai/ad-examples/youtube/brands/datafeedwatch) — est. spend $13.9K – $348K, 12 ads
- #3825 [Eventbrite](https://www.adsee.ai/ad-examples/youtube/brands/eventbrite) — est. spend $48.1K – $344K, 87 ads
- #3827 [Beacons](https://www.adsee.ai/ad-examples/youtube/brands/beacons) — est. spend $25.4K – $343K, 146 ads
- #3828 [Wondershare Brasil](https://www.adsee.ai/ad-examples/youtube/brands/wondershare-brasil) — est. spend $13.7K – $343K, 17 ads
- #3871 [VTEX](https://www.adsee.ai/ad-examples/youtube/brands/vtex) — est. spend $13.3K – $334K, 16 ads
- #3883 [NudgeTech.ai](https://www.adsee.ai/ad-examples/youtube/brands/nudgetech-ai) — est. spend $13.3K – $332K, 16 ads
- #3920 [QuoteIQ](https://www.adsee.ai/ad-examples/youtube/brands/quoteiq) — est. spend $71.8K – $326K, 13 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates