---
title: "Santander Portugal YouTube Ads: 40+ Ad Examples | AdSee"
description: "Explore 40+ Santander Portugal YouTube video ads with 47.6M views across 6 markets. Review top campaigns, estimated spend, and creative angles."
url: "https://www.adsee.ai/ad-examples/youtube/brands/santander-portugal"
---

# Santander Portugal YouTube ads and commercial campaigns

Santander Portugal is a major private bank offering retail, corporate, and private banking services, including loans, mortgages, and savings. Across 6 markets, its YouTube advertising features 40+ ads and 47.6M views. Video campaigns prominently highlight digital banking services, including online account opening, youth accounts, and personal credit.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #1372 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/7)
- Company: Banco Santander Totta, S.A.
- Category: Fintech — Retail and commercial banking
- Headquarters: Portugal
- Estimated total YouTube ad spend: $238K – $1.7M (all-time, estimated range)
- Ads indexed: 41
- Total views: 47.6M
- Markets: 6 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR05041200254314086401?region=anywhere

## Most-viewed Santander Portugal YouTube ads

Top 20 by views, list updated October 2026.

1. [Santander — Abrir conta online](https://www.adsee.ai/ad-examples/youtube/fintech/santander-abrir-conta-online-_L21m9Tvvkk) — 12.5M views, 18s
2. [Santander — Abrir conta online é simples](https://www.adsee.ai/ad-examples/youtube/fintech/santander-abrir-conta-online-simples-yDnXw-WRefY) — 8.6M views, 18s
3. [Santander — Abrir conta online](https://www.adsee.ai/ad-examples/youtube/fintech/santander-abrir-conta-online-m0xmCUaf8ok) — 8.2M views, 18s
4. [Abrir Conta Santander Mais com Chave Móvel Digital](https://www.adsee.ai/ad-examples/youtube/fintech/abrir-conta-santander-mais-com-chave-m-vel-digital-3tPETsrATPs) — 4.7M views, 20s
5. [Santander — Abrir conta online é mais simples que pintar uma parede](https://www.adsee.ai/ad-examples/youtube/fintech/santander-abrir-conta-online-mais-simples-que-pintar-uma-par-QcVwvoJ5Abw) — 4.4M views, 18s
6. [Santander - Comprar a sua nova casa é simples](https://www.adsee.ai/ad-examples/youtube/real-estate/santander-comprar-a-sua-nova-casa-simples-g5yptIkMJGQ) — 2.8M views, 13s
7. [Santander - Comprar a sua nova casa é simples](https://www.adsee.ai/ad-examples/youtube/fintech/santander-comprar-a-sua-nova-casa-simples-t2eQwPId8Rk) — 2.5M views, 13s
8. [Santander — Abrir conta online](https://www.adsee.ai/ad-examples/youtube/fintech/santander-abrir-conta-online-mXLA6239W04) — 1.6M views, 18s
9. [Santander - Crédito Pessoal](https://www.adsee.ai/ad-examples/youtube/fintech/santander-cr-dito-pessoal-_VcXvWobY30) — 1.3M views, 10s
10. [Santander - Abrir Conta Jovem com Cartão de Cidadão](https://www.adsee.ai/ad-examples/youtube/fintech/santander-abrir-conta-jovem-com-cart-o-de-cidad-o--bJyxZ3Wgxw) — 1.2M views, 20s
11. [Santander - Abrir Conta Jovem](https://www.adsee.ai/ad-examples/youtube/fintech/santander-abrir-conta-jovem-kD9o0nlMlXM) — 1.1M views, 20s
12. [Santander - Crédito Habitação](https://www.adsee.ai/ad-examples/youtube/real-estate/santander-cr-dito-habita-o-8HB5jggjXjM) — 1M views, 13s
13. [Santander — Comprar a sua nova casa é simples](https://www.adsee.ai/ad-examples/youtube/real-estate/santander-comprar-a-sua-nova-casa-simples-peoaiRIWx_8) — 994.9K views, 13s
14. [Santander: Offer for New Accounts and Salary Direct Debit](https://www.adsee.ai/ad-examples/youtube/fintech/santander-offer-for-new-accounts-and-salary-direct-debit-LCib1rBUUg4) — 612.6K views, 15s
15. [Santander Rewards — Ganhe pontos em tudo](https://www.adsee.ai/ad-examples/youtube/fintech/santander-rewards-ganhe-pontos-em-tudo-wvQQ_D4Ppgo) — 583.7K views, 20s
16. [Santander — Pay bills with the App](https://www.adsee.ai/ad-examples/youtube/fintech/santander-pay-bills-with-the-app-ZeCAypxW_Ko) — 563.3K views, 20s
17. [Santander — App Santander: Easy Card Management](https://www.adsee.ai/ad-examples/youtube/fintech/santander-app-santander-easy-card-management-tHJ20WQOfw0) — 483.4K views, 20s
18. [Santander — Crédito Habitação Jovem](https://www.adsee.ai/ad-examples/youtube/real-estate/santander-cr-dito-habita-o-jovem-dIFR_Q1-PgU) — 387.6K views, 15s
19. [Santander - Crédito Habitação](https://www.adsee.ai/ad-examples/youtube/fintech/santander-cr-dito-habita-o-eGpM4ZNLyb8) — 304.2K views, 11s
20. [Santander — Abra Conta Online](https://www.adsee.ai/ad-examples/youtube/fintech/santander-abra-conta-online-KxY58s3lvFQ) — 184.4K views, 15s

## About Santander Portugal

Santander Portugal (legally Banco Santander Totta, S.A.) is one of the largest private banking institutions in Portugal, providing personal, corporate, and private banking services alongside loans, mortgages, and savings products. Tracing its roots back to 1843, the bank operates as a subsidiary of the global Spanish banking giant Santander Group. It serves millions of individual and business customers across the country through an extensive physical branch network and digital banking services.

## Santander Portugal YouTube ads — FAQ

### What is Santander Portugal?

Santander Portugal, legally Banco Santander Totta, S.A., is a retail and commercial banking institution based in Portugal. Operating as part of Santander Group, it provides personal, corporate, and private banking services, including loans, mortgages, savings products, and digital banking solutions.

### What are Santander Portugal's YouTube ads about?

Santander Portugal's YouTube ads focus primarily on the simplicity of opening bank accounts online, including youth accounts and authentication using digital credentials. Other recurring promotional topics include personal loans and home buying or mortgage solutions.

### What ad formats does Santander Portugal use on YouTube?

Santander Portugal uses predominantly horizontal video ads alongside some vertical formats. Most of these campaigns consist of short spots up to 15 seconds, complemented by 16-to-30-second videos.

### In which languages does Santander Portugal advertise on YouTube?

Santander Portugal advertises exclusively in Portuguese, catering directly to audiences in its home market of Portugal.

### How many YouTube ads does Santander Portugal run?

AdSee has indexed 41 YouTube ads from Santander Portugal, with 47.6M views in total, shown in 6 countries.

### Where does Santander Portugal advertise on YouTube?

Santander Portugal's YouTube ads in the AdSee library ran most often in Portugal, Germany, France, the United Kingdom and Belgium. In total they were shown in 6 countries.

### How much does Santander Portugal spend on YouTube ads?

AdSee estimates Santander Portugal's YouTube ad spend at $238K – $1.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Santander Portugal.

### What is Santander Portugal's most-viewed YouTube ad?

The most-viewed Santander Portugal ad in the AdSee library is “Santander — Abrir conta online”, with 12.5M views on YouTube.

### Where can I verify Santander Portugal's ads?

Santander Portugal's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05041200254314086401?region=anywhere

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- #1417 [tbi bank](https://www.adsee.ai/ad-examples/youtube/brands/tbi-bank) — est. spend $177K – $1.6M, 22 ads
- #1430 [Beobank](https://www.adsee.ai/ad-examples/youtube/brands/beobank) — est. spend $467K – $1.6M, 85 ads
- #1432 [Experian](https://www.adsee.ai/ad-examples/youtube/brands/experian) — est. spend $640K – $1.6M, 17 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates
