--- title: "Sally Beauty YouTube Ads: 60+ Video Ad Examples | AdSee" description: "Browse 60+ Sally Beauty YouTube ads with 225M views. Explore top video creative, US market reach, and estimated spend ranges in one place." url: "https://www.adsee.ai/ad-examples/youtube/brands/sally-beauty" --- # Sally Beauty YouTube ads: Top video campaigns and creative Founded in 1964, Sally Beauty is an American retailer and distributor of professional hair care, hair color, nail, and skin products. Its YouTube advertising in the US spans 60+ video ads and over 225M views. Campaigns frequently center on hair color transformations, beauty journeys, and specialty lines like Ion and bondbar. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #262 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/2) - Company: Sally Beauty Holdings, Inc. - Category: Retail Ecommerce — Beauty products retail - Headquarters: United States - Estimated total YouTube ad spend: $4.5M – $11.3M (all-time, estimated range) - Ads indexed: 65 - Total views: 225M - Markets: 1 countries the ads ran in ## Most-viewed Sally Beauty YouTube ads Top 20 by views, list updated October 2026. 1. [Sally Beauty — Discover Color, Confidence, and Joy](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sally-beauty-discover-color-confidence-and-joy-ZJ_7CTseGk0) — 34.4M views, 6s 2. [Sally Beauty - Discover Your Beauty Journey](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sally-beauty-discover-your-beauty-journey-l4xNpc6Nd5k) — 21.7M views, 15s 3. [Sally — Elevate His Routine](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sally-elevate-his-routine-kx2v9yaAh6s) — 20M views, 16s 4. [Sally Beauty — Discover Your Beauty Journey](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sally-beauty-discover-your-beauty-journey-4E9cmMmgvgc) — 16M views, 30s 5. [SALLY. Discover Color, Confidence, and Joy](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sally-discover-color-confidence-and-joy-Skg4K1IfBJQ) — 14.5M views, 6s 6. [SALLY. - Discover Your Beauty Journey](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sally-discover-your-beauty-journey-QFbC9bCxpdw) — 13.3M views, 30s 7. [Sally Beauty Store - New Look, New Brands, New Experience](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sally-beauty-store-new-look-new-brands-new-experience-jhn532FHS8s) — 11.1M views, 6s 8. [Ion Brilliant Grey - Salon Quality Hair](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/ion-brilliant-grey-salon-quality-hair-SSptLQQvyUE) — 9.5M views, 6s 9. [Sally - Your Store for Beauty Products](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sally-your-store-for-beauty-products-ekY3JawSIvA) — 7.5M views, 6s 10. [bondbar — Refresh Your Blonde](https://www.adsee.ai/ad-examples/youtube/dtc/bondbar-refresh-your-blonde-_yAT5LpWsbc) — 7.3M views, 6s 11. [Sally Beauty Store - Fresh Design and Expanded Selection](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sally-beauty-store-fresh-design-and-expanded-selection-tkWkhNzmXF8) — 6.5M views, 15s 12. [Sally — Your Store is Better Than Ever](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sally-your-store-is-better-than-ever-lDfUI0YbBNI) — 5.7M views, 15s 13. [ion 24K Rapid Recovery Peptide Leave-In Hair Treatment](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/ion-24k-rapid-recovery-peptide-leave-in-hair-treatment-r2lucHKQDEQ) — 4.9M views, 10s 14. [ion LUXE Infrared Collection Thermal Round Brush by SALLY](https://www.adsee.ai/ad-examples/youtube/dtc/ion-luxe-infrared-collection-thermal-round-brush-by-sally-98p1_XZknzE) — 3.9M views, 16s 15. [Wahl Vapor Hair Clipper - Features and Benefits](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/wahl-vapor-hair-clipper-features-and-benefits-cY7IWtfO07g) — 3.7M views, 15s 16. [SALLY. — Nail Products](https://www.adsee.ai/ad-examples/youtube/dtc/sally-nail-products-6Sksj797ouk) — 3.4M views, 15s 17. [Ion Luxe Infrared Collection Blowout Brush by Sally](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/ion-luxe-infrared-collection-blowout-brush-by-sally-yXiBDa5K7Jk) — 3.2M views, 16s 18. [ion 24K — Rapid Recovery Peptide Leave-in Hair Treatment](https://www.adsee.ai/ad-examples/youtube/dtc/ion-24k-rapid-recovery-peptide-leave-in-hair-treatment-mHL1fcQAUWM) — 3.2M views, 20s 19. [ion 24K Rapid Recovery Peptide Leave-In Hair Treatment](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/ion-24k-rapid-recovery-peptide-leave-in-hair-treatment-erMwUNGLLeQ) — 3.1M views, 10s 20. [Sally - Summer Beauty Essentials](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sally-summer-beauty-essentials-HKS5uSYQN8g) — 3M views, 15s ## About Sally Beauty Founded in 1964, Sally Beauty is an American specialty retailer and distributor of professional hair care, hair color, nail, and skin products. The company sells to retail consumers as well as salon professionals across thousands of locations in North America, South America, and Europe, alongside its e-commerce platform. It operates as a primary retail banner of publicly traded Sally Beauty Holdings, Inc. ## Sally Beauty YouTube ads — FAQ ### What is Sally Beauty? Sally Beauty is an American beauty retailer and distributor specializing in professional hair care, hair color, nail, and skin products. Operating under Sally Beauty Holdings, Inc., the retailer serves both everyday consumers and salon professionals through retail stores and its online platform. ### What are Sally Beauty's YouTube ads about? Sally Beauty's YouTube ads focus on hair color and care, featuring themes of discovering color, confidence, and personal beauty journeys. Campaigns also highlight specific product lines such as Ion Brilliant Grey and bondbar for blondes, along with store updates and men's grooming routines. ### What video ad formats does Sally Beauty use on YouTube? Sally Beauty runs a mix of horizontal videos and vertical Shorts-style ads. Most of the company's video ads are short spots lasting up to 30 seconds, with many running 15 seconds or less. ### In which languages does Sally Beauty advertise on YouTube? Sally Beauty advertises exclusively in English on YouTube for its campaigns originating in the United States. ### How many YouTube ads does Sally Beauty run? AdSee has indexed 65 YouTube ads from Sally Beauty, with 225M views in total, shown in 1 country. ### Where does Sally Beauty advertise on YouTube? Sally Beauty's YouTube ads in the AdSee library ran most often in the United States, Mexico and Canada. ### How much does Sally Beauty spend on YouTube ads? AdSee estimates Sally Beauty's YouTube ad spend at $4.5M – $11.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Sally Beauty. ### What is Sally Beauty's most-viewed YouTube ad? The most-viewed Sally Beauty ad in the AdSee library is “Sally Beauty — Discover Color, Confidence, and Joy”, with 34.4M views on YouTube. ## More top Retail Ecommerce advertisers - #254 [Drogasil](https://www.adsee.ai/ad-examples/youtube/brands/drogasil) — est. spend $847K – $11.4M, 93 ads - #255 [LOEWE](https://www.adsee.ai/ad-examples/youtube/brands/loewe) — est. spend $1.1M – $11.4M, 58 ads - #257 [EGO POWER+](https://www.adsee.ai/ad-examples/youtube/brands/ego-power) — est. spend $685K – $11.4M, 39 ads - #263 [Zoro](https://www.adsee.ai/ad-examples/youtube/brands/zoro) — est. spend $674K – $11.2M, 23 ads - #268 [Sears](https://www.adsee.ai/ad-examples/youtube/brands/sears) — est. spend $440K – $11.0M, 57 ads - #272 [Schwarzkopf](https://www.adsee.ai/ad-examples/youtube/brands/schwarzkopf) — est. spend $4.3M – $10.7M, 211 ads - #275 [San Pablo Farmacia](https://www.adsee.ai/ad-examples/youtube/brands/san-pablo-farmacia) — est. spend $4.5M – $10.5M, 28 ads - #276 [TCL](https://www.adsee.ai/ad-examples/youtube/brands/tcl) — est. spend $420K – $10.5M, 186 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates