---
title: "Salling Group YouTube Ads: 20+ Video Examples | AdSee"
description: "Browse 20+ Salling Group YouTube video ads with 16.4M views in Denmark. See top video campaigns, performance metrics, and estimated ad spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/salling-group"
---

# Salling Group YouTube ads and video campaigns

Salling Group is Denmark's largest retail group, operating major retail brands including Netto, Føtex, Bilka, and Salling. Its YouTube advertising in Denmark accounts for 20+ ads and 16.4M views. Campaigns frequently highlight sports partnerships, career opportunities, and initiatives supported by the Salling Foundations.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #3125 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/16)
- Company: Salling Group A/S
- Category: Retail Ecommerce — Supermarket and department store retail
- Headquarters: Denmark
- Estimated total YouTube ad spend: $197K – $508K (all-time, estimated range)
- Ads indexed: 21
- Total views: 16.4M
- Markets: 1 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR01582027873219248129?region=anywhere

## Most-viewed Salling Group YouTube ads

Top 20 by views, list updated October 2026.

1. [Salling Fondene støtter Team Danmark mod Vinter-OL 2026](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/salling-fondene-st-tter-team-danmark-mod-vinter-ol-2026-qkUahiJqBUI) — 1.5M views, 32s
2. [Team Denmark & Salling Fondene: Ready for the Winter Olympics?](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/team-denmark-salling-fondene-ready-for-the-winter-olympics-PAXAuY2_QlM) — 1.4M views, 6s
3. [Salling Group: Ligeløftet - Samme Bane](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-ligel-ftet-samme-bane-MQC7X3EnoEs) — 1.3M views, 17s
4. [Salling Group — Partnership with Danish Football](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-partnership-with-danish-football-yQzdR_M7EaI) — 1.2M views, 35s
5. [Salling Group — Career Opportunities](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-career-opportunities-9HUt3CmEF_0) — 1M views, 20s
6. [Salling Group — Supporting the Danish National Football Team](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-supporting-the-danish-national-football-team-M81BTY0-gmQ) — 935.2K views, 6s
7. [Salling Group - Hver dag bedre](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-hver-dag-bedre-c0ebQZx2Ads) — 907.3K views, 22s
8. [Salling Group - Match Tickets from 60 kr.](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-match-tickets-from-60-kr-14wMuLK0wAw) — 898.1K views, 15s
9. [Salling Group - Hver dag bedre](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-hver-dag-bedre-Xjqm3Dwy8ws) — 778.8K views, 20s
10. [Salling Group — Every Day Better](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-every-day-better-a__bAtdsHtM) — 735.2K views, 6s
11. [Salling Group - Support the Women's National Team](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-support-the-women-s-national-team-c4itxfrElPc) — 622.4K views, 26s
12. [Salling Group — Customer Ambassador](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-customer-ambassador-uiF1Heq3-Og) — 619.5K views, 20s
13. [Salling Group: Hver dag bedre](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-hver-dag-bedre-HrygUZxIke8) — 610.8K views, 20s
14. [Rasmus, driftsleder i Netto Salling Group - Karrieremuligheder](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/rasmus-driftsleder-i-netto-salling-group-karrieremuligheder-C3lUlxaGgRQ) — 581.6K views, 6s
15. [Salling Group — Career Opportunities](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-career-opportunities-m9VrEUuH0Zs) — 575.2K views, 6s
16. [Salling Group — Supporting Danish Football](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-supporting-danish-football-hoQGdtif1V0) — 539.7K views, 20s
17. [Salling Group - Every Day Better](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-every-day-better-CT56Xo253DU) — 522.6K views, 20s
18. [Salling Group - Support for Danish Women's Football Team](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-support-for-danish-women-s-football-team-x3mXkPgeQ08) — 416.7K views, 25s
19. [Salling Group — Football and Community](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-football-and-community-VYGcBXRGJ5Y) — 350.1K views, 20s
20. [Salling Group — Supporting Danish Football](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/salling-group-supporting-danish-football-aWykEmGTk64) — 330K views, 20s

## About Salling Group

Salling Group A/S is Denmark's largest retail group, operating discount stores, supermarkets, hypermarkets, and department stores across Northern and Central Europe. Tracing its roots back to 1906, the company operates major brands including Netto, Føtex, Bilka, and Salling, alongside international franchises like Starbucks and Carl's Jr. in Denmark. It is 100% owned by the non-profit Salling Foundations, which reinvest profits into the business and donate to social, cultural, and educational causes.

## Salling Group YouTube ads — FAQ

### What is Salling Group?

Salling Group A/S is a Danish retail company that operates discount stores, supermarkets, hypermarkets, and department stores, including chains such as Netto, Føtex, Bilka, and Salling. Owned by the non-profit Salling Foundations, Salling Group is based in Denmark and also manages franchises like Starbucks.

### What are Salling Group's YouTube ads about?

Salling Group's YouTube ads highlight corporate partnerships, community initiatives, and employment. Frequent topics include support for Danish sports teams such as Team Denmark and national football, ticket promotions, career opportunities, and the slogan Every Day Better.

### What video formats does Salling Group use for YouTube ads?

Salling Group relies entirely on horizontal video formats for its YouTube campaigns. The video spots are primarily short-to-medium length, with most running between 16 and 30 seconds alongside some 15-second ads.

### In which languages does Salling Group advertise on YouTube?

Salling Group advertises exclusively in Danish on YouTube, reflecting its core market and roots in Denmark.

### How many YouTube ads does Salling Group run?

AdSee has indexed 21 YouTube ads from Salling Group, with 16.4M views in total, shown in 1 country.

### Where does Salling Group advertise on YouTube?

Salling Group's YouTube ads in the AdSee library ran most often in Denmark.

### How much does Salling Group spend on YouTube ads?

AdSee estimates Salling Group's YouTube ad spend at $197K – $508K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Salling Group.

### What is Salling Group's most-viewed YouTube ad?

The most-viewed Salling Group ad in the AdSee library is “Salling Fondene støtter Team Danmark mod Vinter-OL 2026”, with 1.6M views on YouTube.

### Where can I verify Salling Group's ads?

Salling Group's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01582027873219248129?region=anywhere

## More top Retail Ecommerce advertisers

- #3105 [Beliani](https://www.adsee.ai/ad-examples/youtube/brands/beliani-5) — est. spend $94.7K – $511K, 36 ads
- #3109 [Veke](https://www.adsee.ai/ad-examples/youtube/brands/veke) — est. spend $204K – $510K, 50 ads
- #3116 [Ripley](https://www.adsee.ai/ad-examples/youtube/brands/ripley-2) — est. spend $127K – $510K, 130 ads
- #3127 [JD Sports](https://www.adsee.ai/ad-examples/youtube/brands/jd-sports) — est. spend $199K – $507K, 33 ads
- #3129 [Tía Rosa](https://www.adsee.ai/ad-examples/youtube/brands/t-a-rosa) — est. spend $217K – $507K, 13 ads
- #3132 [JYSK](https://www.adsee.ai/ad-examples/youtube/brands/jysk-8) — est. spend $203K – $507K, 85 ads
- #3137 [Theo Grace](https://www.adsee.ai/ad-examples/youtube/brands/theo-grace) — est. spend $202K – $505K, 29 ads
- #3146 [Jacobs Poland](https://www.adsee.ai/ad-examples/youtube/brands/jacobs-poland) — est. spend $209K – $501K, 16 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates
