---
title: "S-kaupat YouTube Ads: 20+ Commercials & Spend | AdSee"
description: "Explore top S-kaupat YouTube video ads, tracked views, and estimated ad spend. See how the Finnish grocery platform advertises online."
url: "https://www.adsee.ai/ad-examples/youtube/brands/s-kaupat"
---

# S-kaupat YouTube ads: top video campaigns and spend

S-kaupat is the online grocery shopping and delivery service operated by Finland's S Group, serving chains like Prisma and S-market. Its YouTube advertising in Finland includes 20+ ads with 43.6M views, featuring campaigns centered on fresh food and seasonal grocery selections.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2189 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/11)
- Company: Suomen Osuuskauppojen Keskuskunta
- Category: Retail Ecommerce — Online grocery retail
- Headquarters: Finland
- Estimated total YouTube ad spend: $349K – $873K (all-time, estimated range)
- Ads indexed: 27
- Total views: 43.6M
- Markets: 1 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR02348033400675237889?region=anywhere

## Most-viewed S-kaupat YouTube ads

Top 20 by views, list updated October 2026.

1. [Koti-Maista — From this land](https://www.adsee.ai/ad-examples/youtube/dtc/koti-maista-from-this-land-lNNEIxksl9E) — 8.1M views, 15s
2. [Jäätelö-uutuudet nyt S-Marketista](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/j-tel-uutuudet-nyt-s-marketista-s1vIRouQ3XY) — 6.6M views, 15s
3. [S-market — Jäätelö-uutuudet](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/s-market-j-tel-uutuudet-Us4n-ta0vbs) — 5.8M views, 15s
4. [S MARKET — Elämä on ruokaa](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/s-market-el-m-on-ruokaa-VC39L4BkWDs) — 3.5M views, 10s
5. [Prisma — Kaikkea herkulliseen kesään](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/prisma-kaikkea-herkulliseen-kes-n-mBnRsy5AXMs) — 3.4M views, 15s
6. [Prisma — Everything for a delicious summer](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/prisma-everything-for-a-delicious-summer-rb19zTMZsjY) — 2.6M views, 15s
7. [S MARKET — Elämä on ruokaa](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/s-market-el-m-on-ruokaa-gg1M_g7Xivk) — 2.6M views, 10s
8. [Prisma — Everything for a Delicious Summer](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/prisma-everything-for-a-delicious-summer-eVPmHoPNSQ0) — 2.5M views, 15s
9. [S Market — Elämä on ruokaa](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/s-market-el-m-on-ruokaa-x__fX4BvgHs) — 1.5M views, 50s
10. [S-Market — Elämä on ruokaa](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/s-market-el-m-on-ruokaa-FXu6QzDMl4U) — 1.4M views, 10s
11. [Elämä on ruokaa](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/el-m-on-ruokaa-TkzDsEBkBCk) — 1.4M views, 30s
12. [Sale - Saletisti onnistuu](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sale-saletisti-onnistuu-6xTdiAHTkgI) — 978K views, 15s
13. [Sale - Saletisti onnistuu](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sale-saletisti-onnistuu-GMB3kL-9clc) — 964.1K views, 15s
14. [Sale in the forest](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sale-in-the-forest-j-3F7sVEcyI) — 959.8K views, 15s
15. [Sale in the Desert](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/sale-in-the-desert-9Qlk6Olj4CY) — 930.5K views, 15s
16. [Lumene CC Color Correcting Cream - Suomen Rakastetuin Meikkivoide](https://www.adsee.ai/ad-examples/youtube/dtc/lumene-cc-color-correcting-cream-suomen-rakastetuin-meikkivo-NVnDFaqCzjE) — 304K views, 12s
17. [Reissumies Tosi Tumma - Uudistunut ja maukkaampi](https://www.adsee.ai/ad-examples/youtube/dtc/reissumies-tosi-tumma-uudistunut-ja-maukkaampi-AI4hFy11pf0) — 212.1K views, 10s
18. [Gold & Green - Tender & Juicy Plant Protein Strips](https://www.adsee.ai/ad-examples/youtube/dtc/gold-green-tender-juicy-plant-protein-strips-ffsTSkrFHD4) — 130.6K views, 10s
19. [Prisma - Reissumies Tosi Tumma](https://www.adsee.ai/ad-examples/youtube/dtc/prisma-reissumies-tosi-tumma-gP87fgkYXTo) — 126.6K views, 10s
20. [Bilanz Wet Cat Food - Meaty, Grain & Sugar Free](https://www.adsee.ai/ad-examples/youtube/dtc/bilanz-wet-cat-food-meaty-grain-sugar-free-PQm96B8ZRwc) — 125.2K views, 6s

## About S-kaupat

S-kaupat is the main online grocery shopping and delivery platform operated by S Group in Finland. It enables customers to order food and household products online from S Group supermarket chains, including Prisma, S-market, Sale, and Alepa, with options for home delivery, local store pickup, or robot delivery. S Group is a major Finnish cooperative retail organization founded in 1904.

## S-kaupat YouTube ads — FAQ

### What is S-kaupat?

S-kaupat is the online grocery shopping and delivery platform operated by Finland's S Group (Suomen Osuuskauppojen Keskuskunta). It allows customers to order food and household items online from supermarket chains including Prisma, S-market, Sale, and Alepa for home delivery, store pickup, or robot delivery.

### What are S-kaupat's YouTube ads about?

S-kaupat's YouTube ads highlight grocery products, seasonal offerings, and store selections. Common themes include summer food essentials, ice cream novelties, local food ranges, and S-market promotional campaigns.

### What formats does S-kaupat use for its YouTube ads?

S-kaupat primarily runs horizontal video ads, alongside some vertical formats. Most of the video spots are short, typically lasting up to 15 seconds.

### In which languages does S-kaupat advertise on YouTube?

S-kaupat advertises on YouTube entirely in Finnish, targeting grocery shoppers across Finland.

### How many YouTube ads does S-kaupat run?

AdSee has indexed 27 YouTube ads from S-kaupat, with 43.6M views in total, shown in 1 country.

### Where does S-kaupat advertise on YouTube?

S-kaupat's YouTube ads in the AdSee library ran most often in Finland.

### How much does S-kaupat spend on YouTube ads?

AdSee estimates S-kaupat's YouTube ad spend at $349K – $873K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by S-kaupat.

### What is S-kaupat's most-viewed YouTube ad?

The most-viewed S-kaupat ad in the AdSee library is “Koti-Maista — From this land”, with 8.2M views on YouTube.

### Where can I verify S-kaupat's ads?

S-kaupat's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02348033400675237889?region=anywhere

## More top Retail Ecommerce advertisers

- #2177 [Vinted](https://www.adsee.ai/ad-examples/youtube/brands/vinted-19) — est. spend $344K – $883K, 38 ads
- #2186 [Boozt](https://www.adsee.ai/ad-examples/youtube/brands/boozt) — est. spend $150K – $875K, 188 ads
- #2187 [Elektra](https://www.adsee.ai/ad-examples/youtube/brands/elektra) — est. spend $375K – $875K, 89 ads
- #2192 [D'Gari](https://www.adsee.ai/ad-examples/youtube/brands/d-gari) — est. spend $374K – $872K, 29 ads
- #2193 [Displays2go](https://www.adsee.ai/ad-examples/youtube/brands/displays2go) — est. spend $348K – $871K, 21 ads
- #2195 [STAUD](https://www.adsee.ai/ad-examples/youtube/brands/staud) — est. spend $348K – $870K, 50 ads
- #2196 [Duraflame](https://www.adsee.ai/ad-examples/youtube/brands/duraflame) — est. spend $348K – $870K, 14 ads
- #2199 [Rituals](https://www.adsee.ai/ad-examples/youtube/brands/rituals) — est. spend $124K – $867K, 55 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates
