--- title: "Rula YouTube Ads: 60+ Video Ad Examples | AdSee" description: "Explore Rula's top YouTube video ads, with 164M views in the US. See view counts, estimated spend ranges, and creative angles for mental health therapy." url: "https://www.adsee.ai/ad-examples/youtube/brands/rula" --- # Inside Rula YouTube ads: top video campaigns and creative trends Rula is a US virtual mental health platform connecting individuals with licensed therapists and psychiatrists covered by insurance. Across 60+ YouTube ads reaching 164M views in the United States, its video campaigns focus on affordable, insured therapy, easy scheduling, and finding the right therapist for personal growth. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #359 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/2) - Company: Path CCM, Inc. - Category: Healthcare — Virtual mental health platform - Headquarters: United States - Estimated total YouTube ad spend: $3.3M – $8.2M (all-time, estimated range) - Ads indexed: 68 - Total views: 164M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR12496811082674864129?region=anywhere ## Most-viewed Rula YouTube ads Top 20 by views, list updated October 2026. 1. [Rula — Find a Therapist](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-find-a-therapist-sLMzpGhKuNA) — 60.4M views, 15s 2. [Rula — Find the Right Therapist](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-find-the-right-therapist-qu9yIv8nam4) — 23.2M views, 6s 3. [Rula — Mental Healthcare with Insurance](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-mental-healthcare-with-insurance-rFT7qpMGIfY) — 18.6M views, 6s 4. [Rula — Affordable and Insured Therapy](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-affordable-and-insured-therapy-AfIiDQGx_4U) — 17.5M views, 6s 5. [Rula — Unexpectedly easy-to-schedule mental healthcare](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-unexpectedly-easy-to-schedule-mental-healthcare-iqmYDJCyorE) — 11.3M views, 15s 6. [Rula — Unexpectedly Affordable Mental Healthcare](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-unexpectedly-affordable-mental-healthcare-IFw4RQs-pE8) — 8.6M views, 15s 7. [Rula — Unexpectedly uncomplicated mental healthcare](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-unexpectedly-uncomplicated-mental-healthcare-lvXmKfutmdU) — 7.4M views, 15s 8. [Rula — Find a therapist and get relief with talk therapy](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-find-a-therapist-and-get-relief-with-talk-therapy-wJzlTEnDcpI) — 5.3M views, 25s 9. [Rula - Mental Healthcare](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-mental-healthcare-hCeVFjGDnTU) — 4.7M views, 15s 10. [Rula Health — Set Intentions for Personal Growth](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-health-set-intentions-for-personal-growth-eFBTjrjh8Cs) — 4.5M views, 31s 11. [Rula — Unexpectedly Affordable Mental Healthcare](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-unexpectedly-affordable-mental-healthcare-8UgDmyJ3OcU) — 3.9M views, 15s 12. [Rula — Simple Mental Healthcare](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-simple-mental-healthcare-eIpYClAXKzA) — 3.9M views, 15s 13. [Rula — Mental Health Support](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-mental-health-support-Kma4J0NM8FE) — 3.8M views, 31s 14. [Rula — Affordable Quality Mental Healthcare](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-affordable-quality-mental-healthcare-MBdN56EVbyo) — 2.7M views, 30s 15. [Rula — Teletherapy Services](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-teletherapy-services-hGSkAfNdl9M) — 1.5M views, 30s 16. [Rula — Find a Therapist](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-find-a-therapist-v3Lru1bhFTk) — 1.5M views, 30s 17. [Rula — Teletherapy Services](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-teletherapy-services-Xqt5EW-mdJI) — 1.3M views, 30s 18. [Rula - Mental Healthcare Covered By Insurance](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-mental-healthcare-covered-by-insurance-e91w2qf2jV8) — 951.2K views, 6s 19. [Get Ready With Me: Why I Started Therapy Through Rula](https://www.adsee.ai/ad-examples/youtube/healthcare/get-ready-with-me-why-i-started-therapy-through-rula-CBOQqiPA0yY) — 889.5K views, 34s 20. [Rula - Affordable, Insured Therapy](https://www.adsee.ai/ad-examples/youtube/healthcare/rula-affordable-insured-therapy-zRyScXtTTa0) — 607.1K views, 6s ## About Rula Rula is a virtual mental health platform in the United States that connects individuals with licensed therapists and psychiatrists. Founded in 2019 and formerly known as Path, the company partners with major health insurance providers to make therapy accessible and covered in-network. In addition to matching patients with care providers, Rula offers administrative, credentialing, and billing support to independent clinicians. ## Rula YouTube ads — FAQ ### What does Rula advertise on YouTube? Rula advertises virtual mental health services, connecting individuals with licensed therapists and psychiatrists. Based in the United States and operating under Path CCM, Inc., the platform highlights accessible, in-network therapy covered by major health insurance providers. ### What are Rula's YouTube ads about? Rula's YouTube ads focus on finding the right therapist, scheduling affordable care through health insurance, and getting relief through talk therapy. Recurring themes emphasize uncomplicated, easy-to-schedule mental healthcare and personal growth. ### What ad formats does Rula use on YouTube? Rula uses a combination of horizontal videos and vertical Shorts-style ads. Most of the platform's video spots are short, typically running between 15 and 30 seconds. ### In which languages does Rula advertise on YouTube? Rula advertises exclusively in English on YouTube, catering to audiences seeking mental healthcare in the United States. ### How many YouTube ads does Rula run? AdSee has indexed 68 YouTube ads from Rula, with 164M views in total, shown in 1 country. ### Where does Rula advertise on YouTube? Rula's YouTube ads in the AdSee library ran most often in the United States. ### How much does Rula spend on YouTube ads? AdSee estimates Rula's YouTube ad spend at $3.3M – $8.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Rula. ### What is Rula's most-viewed YouTube ad? The most-viewed Rula ad in the AdSee library is “Rula — Find a Therapist”, with 60.5M views on YouTube. ### Where can I verify Rula's ads? Rula's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12496811082674864129?region=anywhere ## More top Healthcare advertisers - #327 [Lilly](https://www.adsee.ai/ad-examples/youtube/brands/lilly) — est. spend $528K – $8.8M, 30 ads - #337 [Zoetis Pets](https://www.adsee.ai/ad-examples/youtube/brands/zoetis-pets) — est. spend $432K – $8.6M, 113 ads - #372 [Dr. Kegel](https://www.adsee.ai/ad-examples/youtube/brands/dr-kegel) — est. spend $318K – $7.9M, 55 ads - #426 [BetterHelp](https://www.adsee.ai/ad-examples/youtube/brands/betterhelp) — est. spend $269K – $6.7M, 36 ads - #433 [Grifols Plasma](https://www.adsee.ai/ad-examples/youtube/brands/grifols-plasma) — est. spend $388K – $6.5M, 146 ads - #443 [Oura](https://www.adsee.ai/ad-examples/youtube/brands/oura) — est. spend $1.4M – $6.3M, 52 ads - #444 [LASIK MD](https://www.adsee.ai/ad-examples/youtube/brands/lasik-md) — est. spend $1.4M – $6.3M, 41 ads - #456 [Oviva](https://www.adsee.ai/ad-examples/youtube/brands/oviva) — est. spend $872K – $6.1M, 37 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates