---
title: "Rituals YouTube Ads: 50+ Video Ad Examples | AdSee"
description: "Explore top Rituals YouTube video ads across 14 markets with 24.8M views. See ad creatives, performance, and estimated spend ranges."
url: "https://www.adsee.ai/ad-examples/youtube/brands/rituals"
---

# Rituals YouTube Ads: Video Campaigns and Creatives

Rituals is a Dutch cosmetics and lifestyle brand offering body care, skin care, and home fragrances inspired by ancient Asian traditions. Across 14 markets, its YouTube advertising features 50+ video ads with over 24.8M views. Campaigns frequently spotlight product lines such as the Private Collection, The Ritual of Ayurveda, and Rituals Homme skincare.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2199 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/11)
- Company: Rituals Cosmetics International B.V.
- Category: Retail Ecommerce — Home and body cosmetics retail
- Headquarters: Netherlands
- Estimated total YouTube ad spend: $124K – $867K (all-time, estimated range)
- Ads indexed: 55
- Total views: 24.8M
- Markets: 14 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR16017638973434232833?region=anywhere

## Most-viewed Rituals YouTube ads

Top 20 by views, list updated October 2026.

1. [Rituals Private Collection - Mystic Cedar, Velvet Oudh, Precious Amber](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-private-collection-mystic-cedar-velvet-oudh-precious-XUTycHjOdzQ) — 962.6K views, 6s
2. [Rituals Private Collection - Home Fragrances](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-private-collection-home-fragrances-PiHUIVKUq2E) — 960K views, 15s
3. [Rituals Homme: Skincare for Men](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-homme-skincare-for-men-8wdPSiGo8Us) — 899.1K views, 27s
4. [Rituals Private Collection - Savage Garden](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-private-collection-savage-garden-1YMYP4_bKAU) — 897.3K views, 6s
5. [Rituals — Renewed Ritual of Ayurveda](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-renewed-ritual-of-ayurveda-8kWC_VT2Zj0) — 893.6K views, 10s
6. [RITUALS Private Collection - Warm, knus, sensueel](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-private-collection-warm-knus-sensueel-p7G1NadGGaA) — 886K views, 15s
7. [Rituals Private Collection - Mystic Cedar, Velvet Oudh, Precious Amber](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-private-collection-mystic-cedar-velvet-oudh-precious-7DkQ1JxOqTY) — 882.5K views, 15s
8. [Rituals: The Ritual of Ayurveda Returns](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-the-ritual-of-ayurveda-returns-nccMc8V3N78) — 836.8K views, 12s
9. [RITUALS - The Ritual of Ayurveda](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-the-ritual-of-ayurveda-PjWfQ6FONmQ) — 835.6K views, 13s
10. [RITUALS Private Collection - Savage Garden & Royal Tea](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-private-collection-savage-garden-royal-tea-SlkH_aifFpg) — 776.6K views, 15s
11. [RITUALS - The Refreshed Ritual of Ayurveda](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-the-refreshed-ritual-of-ayurveda-DeXdibfxbIM) — 757.8K views, 14s
12. [Rituals Private Collection - Home Fragrance](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-private-collection-home-fragrance-5tOil2htU84) — 752.4K views, 6s
13. [Rituals - A Scent That Says, 'Home'](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-a-scent-that-says-home-IbI3i2JYrEA) — 704.4K views, 11s
14. [Rituals Private Collection - Woody and Refined Scents](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-private-collection-woody-and-refined-scents--sM863Grmns) — 691.5K views, 6s
15. [RITUALS — Meet the New Clay Mask](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-meet-the-new-clay-mask-ToPOYRPZtm8) — 676.9K views, 12s
16. [Rituals - The Ritual of Ayurveda](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-the-ritual-of-ayurveda-rcJc5bhEMJw) — 666.2K views, 11s
17. [Rituals Private Collection - Comforting Scents](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-private-collection-comforting-scents-0yxwQHN_R0E) — 644.8K views, 6s
18. [Rituals — The Ritual of Ayurveda Collection](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-the-ritual-of-ayurveda-collection-PgvdjUeeiNU) — 617.7K views, 10s
19. [Rituals Private Collection - Home Fragrance](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-private-collection-home-fragrance-21yhAhQu6bs) — 603.4K views, 15s
20. [Rituals - The Private Collection](https://www.adsee.ai/ad-examples/youtube/dtc/rituals-the-private-collection-1vsnIQcTDzk) — 592.2K views, 6s

## About Rituals

Rituals is a Dutch cosmetics and lifestyle brand offering body care, skin care, home fragrances, and bath products inspired by ancient Asian traditions. Founded in 2000 by Raymond Cloosterman in Amsterdam, the company operates over 1,400 retail stores alongside an online e-commerce platform across Europe, Asia, and the Americas.

## Rituals YouTube ads — FAQ

### What is Rituals?

Rituals is a Dutch cosmetics and lifestyle brand originating from the Netherlands. The company offers body care, skin care, bath products, and home fragrances inspired by ancient Asian traditions, operating an e-commerce platform alongside global retail stores.

### What are Rituals's YouTube ads about?

Rituals's YouTube ads focus heavily on its Private Collection home fragrances, including scents like Mystic Cedar and Savage Garden. Campaigns also highlight body care lines such as The Ritual of Ayurveda and the Rituals Homme men's skincare collection.

### What video formats does Rituals use on YouTube?

Rituals primarily uses horizontal video formats, with occasional vertical videos. The vast majority of its YouTube ads are short spots lasting up to 15 seconds.

### In which languages does Rituals advertise on YouTube?

Rituals advertises on YouTube primarily in English and French, followed by German.

### How many YouTube ads does Rituals run?

AdSee has indexed 55 YouTube ads from Rituals, with 24.8M views in total, shown in 14 countries.

### Where does Rituals advertise on YouTube?

Rituals's YouTube ads in the AdSee library ran most often in Belgium, the Netherlands, Switzerland, the United Kingdom and Germany. In total they were shown in 14 countries.

### How much does Rituals spend on YouTube ads?

AdSee estimates Rituals's YouTube ad spend at $124K – $867K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Rituals.

### What is Rituals's most-viewed YouTube ad?

The most-viewed Rituals ad in the AdSee library is “Rituals Private Collection - Mystic Cedar, Velvet Oudh, Precious Amber”, with 963K views on YouTube.

### Where can I verify Rituals's ads?

Rituals's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR16017638973434232833?region=anywhere

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- #2195 [STAUD](https://www.adsee.ai/ad-examples/youtube/brands/staud) — est. spend $348K – $870K, 50 ads
- #2196 [Duraflame](https://www.adsee.ai/ad-examples/youtube/brands/duraflame) — est. spend $348K – $870K, 14 ads
- #2202 [Bang & Olufsen](https://www.adsee.ai/ad-examples/youtube/brands/bang-olufsen) — est. spend $86.5K – $865K, 50 ads
- #2209 [SMYK](https://www.adsee.ai/ad-examples/youtube/brands/smyk) — est. spend $199K – $862K, 101 ads
- #2210 [Heelys](https://www.adsee.ai/ad-examples/youtube/brands/heelys) — est. spend $86.1K – $861K, 22 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates