---
title: "Ridge YouTube Ads: 80+ Video Ad Examples | AdSee"
description: "Explore top Ridge YouTube ads with 176M total views across 35 markets. Review ad creatives, estimated spend, and performance metrics."
url: "https://www.adsee.ai/ad-examples/youtube/brands/ridge"
---

# Ridge YouTube Ads: Top Video Campaigns and Examples

Ridge produces minimalist, RFID-blocking metal wallets and everyday carry gear, including rings and key organizers. Across 35 markets, its YouTube advertising features 80+ video ads generating 176M views, with campaigns focusing on product durability, unboxings, ring features, and wallet design comparisons.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #328 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/2)
- Company: The Ridge Wallet LLC
- Category: DTC — Minimalist wallets and everyday carry
- Headquarters: United States
- Estimated total YouTube ad spend: $527K – $8.8M (all-time, estimated range)
- Ads indexed: 89
- Total views: 176M
- Markets: 35 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR14056452383756517377?region=anywhere

## Most-viewed Ridge YouTube ads

Top 20 by views, list updated October 2026.

1. [Ridge Wallet — Gunmetal Gray Unboxing and Review](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-wallet-gunmetal-gray-unboxing-and-review-7ybX1ncm0yo) — 43.3M views, 66s
2. [Ridge Rings — Premium Wedding Bands](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-rings-premium-wedding-bands-G8JpUVQjHpg) — 28.3M views, 41s
3. [RIDGE Tracker Card vs. AirTag Comparison](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-tracker-card-vs-airtag-comparison-xY5VfmLqIac) — 23.8M views, 48s
4. [Ridge Wallet — Traditional Tattoo Inspired Design](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-wallet-traditional-tattoo-inspired-design-fqOHMzLeK5I) — 13.6M views, 56s
5. [Ridge — Ridge 2.0 Wallet](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-ridge-2-0-wallet-qTQsTaOtBzs) — 11.3M views, 88s
6. [Ridge Rings — Durable & Scratch-Resistant Wedding Bands](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-rings-durable-scratch-resistant-wedding-bands-5a2ChWA_BlQ) — 10M views, 33s
7. [Ridge Rings: The Worry-Free Wedding Band](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-rings-the-worry-free-wedding-band-lj3NrBY6ppA) — 7M views, 59s
8. [Ridge Wallet — Ditch the Bulk](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-wallet-ditch-the-bulk-_9PtLfBUvVc) — 6M views, 40s
9. [Ridge Wallet — Gunmetal Gray](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-wallet-gunmetal-gray-FH18oVBydgU) — 3.5M views, 46s
10. [Ridge — The Smartest Wallet on the Market](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-the-smartest-wallet-on-the-market-tlUV78QItyE) — 3.1M views, 43s
11. [Ridge — Minimalist Wallets](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-minimalist-wallets-9MnHoJyNq6Y) — 3M views, 23s
12. [Ridge Wallet — Smart Gear for Everyday](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-wallet-smart-gear-for-everyday-gwUEN2od3ro) — 2.8M views, 55s
13. [Ridge Wallet — Never Lose Your Wallet Again](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-wallet-never-lose-your-wallet-again-adBB-xjUzqM) — 2.7M views, 58s
14. [Ridge — Rings](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-rings-e1AsA3q_wWk) — 2.5M views, 47s
15. [Ridge Wallet — Father's Day Sale](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-wallet-father-s-day-sale-_pcoL3GSflg) — 1.8M views, 46s
16. [Ridge Wallet & Power Bank — Hyper Lime](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-wallet-power-bank-hyper-lime-glfN7Wciy6U) — 1.8M views, 42s
17. [Ridge Wedding Bands - Features and Benefits](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-wedding-bands-features-and-benefits-dRt5N6_Jpzk) — 1.6M views, 15s
18. [Ridge — Men's Wedding Bands Father's Day Sale](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-men-s-wedding-bands-father-s-day-sale-Lpwka2ojrBw) — 1.6M views, 42s
19. [Ridge — Tattoo-Obsessed Men's Wallet](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-tattoo-obsessed-men-s-wallet-TRz0MTE_0yI) — 1.5M views, 55s
20. [Ridge Rings — Premium Wedding Bands](https://www.adsee.ai/ad-examples/youtube/dtc/ridge-rings-premium-wedding-bands-JzVkLbR4vXM) — 1.5M views, 41s

## About Ridge

Ridge is a direct-to-consumer lifestyle brand best known for its minimalist, RFID-blocking metal wallets made from materials like aluminum, titanium, and carbon fiber. Founded in 2013 by Daniel and Paul Kane following a successful Kickstarter campaign, the company has expanded its line to include key organizers, rings, bags, and everyday carry gear. Headquartered in California, Ridge operates primarily through its global ecommerce platforms.

## Ridge YouTube ads — FAQ

### What does Ridge advertise on YouTube?

Ridge is a direct-to-consumer brand from the United States that advertises minimalist, RFID-blocking metal wallets and everyday carry gear. Its product lineup also includes rings, key organizers, bags, and tracker cards.

### What are Ridge's YouTube ads about?

Ridge's YouTube ads primarily showcase the Ridge Wallet, highlighting features like slim designs, unboxings, and new finishes. Other common ads spotlight Ridge Rings as durable wedding bands and feature product comparisons, such as the Ridge Tracker Card versus AirTag.

### What video ad formats does Ridge use on YouTube?

Ridge primarily utilizes vertical Shorts-style video ads alongside horizontal formats. Most of Ridge's YouTube ads are mid-length spots running between 31 and 60 seconds.

### In which languages does Ridge advertise on YouTube?

Ridge advertises on YouTube entirely in English.

### How many YouTube ads does Ridge run?

AdSee has indexed 89 YouTube ads from Ridge, with 176M views in total, shown in 35 countries.

### Where does Ridge advertise on YouTube?

Ridge's YouTube ads in the AdSee library ran most often in the United States, the United Kingdom, Canada, Belgium and Lithuania. In total they were shown in 35 countries.

### How much does Ridge spend on YouTube ads?

AdSee estimates Ridge's YouTube ad spend at $527K – $8.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Ridge.

### What is Ridge's most-viewed YouTube ad?

The most-viewed Ridge ad in the AdSee library is “Ridge Wallet — Gunmetal Gray Unboxing and Review”, with 43.3M views on YouTube.

### Where can I verify Ridge's ads?

Ridge's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14056452383756517377?region=anywhere

## More top DTC advertisers

- #312 [Away](https://www.adsee.ai/ad-examples/youtube/brands/away) — est. spend $943K – $9.4M, 114 ads
- #322 [Hungryroot](https://www.adsee.ai/ad-examples/youtube/brands/hungryroot) — est. spend $3.6M – $9.1M, 24 ads
- #339 [OmegaXL](https://www.adsee.ai/ad-examples/youtube/brands/omegaxl) — est. spend $3.4M – $8.6M, 42 ads
- #346 [Onewheel](https://www.adsee.ai/ad-examples/youtube/brands/onewheel) — est. spend $3.3M – $8.4M, 91 ads
- #354 [Oner Active](https://www.adsee.ai/ad-examples/youtube/brands/oner-active) — est. spend $1.8M – $8.3M, 111 ads
- #360 [Red Bull](https://www.adsee.ai/ad-examples/youtube/brands/red-bull) — est. spend $701K – $8.2M, 157 ads
- #367 [Magic Spoon](https://www.adsee.ai/ad-examples/youtube/brands/magic-spoon) — est. spend $3.2M – $8.0M, 21 ads
- #368 [Ooni](https://www.adsee.ai/ad-examples/youtube/brands/ooni) — est. spend $481K – $8.0M, 219 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates