---
title: "Riachuelo YouTube Ads: 40+ Video Ad Examples | AdSee"
description: "Browse Riachuelo YouTube ads with 46.3M total views across 10 markets. Explore top video campaigns, view counts, and estimated ad spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/riachuelo"
---

# Riachuelo YouTube Ads and Commercials

Founded in 1947, Riachuelo is a Brazilian department store and fast-fashion retailer offering apparel, footwear, home goods, and accessories. With 40+ ads and 46.3M views across 10 markets, its YouTube video advertising highlights seasonal collections, holiday promotions like Dia das Mães, and Casa Riachuelo home decor.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #1055 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/6)
- Company: LOJAS RIACHUELO S/A
- Category: Retail Ecommerce — Department store chain
- Headquarters: Brazil
- Estimated total YouTube ad spend: $92.7K – $2.3M (all-time, estimated range)
- Ads indexed: 47
- Total views: 46.3M
- Markets: 10 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR03258257985696169985?region=anywhere

## Most-viewed Riachuelo YouTube ads

Top 20 by views, list updated October 2026.

1. [Riachuelo Apresenta Dia das Mães](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/riachuelo-apresenta-dia-das-m-es-fySAyTMqMeg) — 18.6M views, 10s
2. [Riachuelo & Carter's: Best Looks for Little Ones](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/riachuelo-carter-s-best-looks-for-little-ones-OmiCk-bYFqs) — 5.7M views, 15s
3. [Riachuelo - Calçados para todos os estilos](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/riachuelo-cal-ados-para-todos-os-estilos-BmXaWsaK22k) — 4.2M views, 15s
4. [Riachuelo — Dia dos Namorados](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/riachuelo-dia-dos-namorados-jFufHJr83NI) — 2.8M views, 15s
5. [CASA RIACHUELO — Home Decor Trends](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/casa-riachuelo-home-decor-trends-7O1xtv8l-qw) — 2.6M views, 17s
6. [Riachuelo - Moda Infantil](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/riachuelo-moda-infantil-S8owKSWrnhA) — 1.9M views, 15s
7. [Riachuelo — Peças práticas e modernas para eles](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/riachuelo-pe-as-pr-ticas-e-modernas-para-eles-P_gHmieA1Z4) — 1.7M views, 10s
8. [Riachuelo Tricots Sale - Starting at R$ 79,90](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/riachuelo-tricots-sale-starting-at-r-79-90-cVPU5X3HCEA) — 1M views, 13s
9. [Casa Riachuelo - Renove sua casa até 70% off](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/casa-riachuelo-renove-sua-casa-at-70-off-7Skiw92GR-o) — 851K views, 12s
10. [Riachuelo — Nova Coleção](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/riachuelo-nova-cole-o-kxXr1F7aIiU) — 595.3K views, 10s
11. [Reachuelo — Black Friday Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/reachuelo-black-friday-sale-1CzqbaAIgUc) — 593.1K views, 20s
12. [Riachuelo — Jeans Styles for Your Wardrobe](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/riachuelo-jeans-styles-for-your-wardrobe-E2r7rWGX2y0) — 545.1K views, 33s
13. [Riachuelo - T-shirts for all looks and occasions](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/riachuelo-t-shirts-for-all-looks-and-occasions-FkUsri-wPVM) — 513.9K views, 15s
14. [Riachuelo — Eletrônicos](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/riachuelo-eletr-nicos-0I5BZTFLlsc) — 471K views, 17s
15. [Riachuelo Volta às Aulas](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/riachuelo-volta-s-aulas-tI-Kkwoas8E) — 360K views, 13s
16. [Riachuelo — Moda Masculina](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/riachuelo-moda-masculina-wzNdJVqGerg) — 322.9K views, 10s
17. [Casa Riachuelo - Nova Coleção Trama](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/casa-riachuelo-nova-cole-o-trama-4zLE0uHm-q8) — 322.5K views, 15s
18. [Riachuelo — Dia dos Pais Collection](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/riachuelo-dia-dos-pais-collection-6oiCX5e_BjA) — 285K views, 10s
19. [Pool Jeans - Compre 2 Peças e Ganhe 50% OFF na Riachuelo](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/pool-jeans-compre-2-pe-as-e-ganhe-50-off-na-riachuelo-WA2gZFrQyEc) — 281.2K views, 10s
20. [RCHLO Na Estrada: Laura Pascoal em Recife](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/rchlo-na-estrada-laura-pascoal-em-recife-C-AARG53lNw) — 281.2K views, 60s

## About Riachuelo

Riachuelo is one of Brazil's largest department store and fast-fashion retailers, offering apparel, footwear, accessories, beauty items, and home goods. Founded in 1947 in Natal, Brazil, it operates more than 400 stores across the country alongside an e-commerce platform. The company is owned by Grupo Guararapes, one of Latin America's largest textile and retail groups.

## Riachuelo YouTube ads — FAQ

### What is Riachuelo?

Riachuelo is a Brazilian department store and fast-fashion retail chain founded in 1947. Operating physical stores and an e-commerce platform, Riachuelo offers apparel, footwear, accessories, beauty products, and home goods.

### What are Riachuelo's YouTube ads about?

Riachuelo's YouTube ads focus on new fashion collections, seasonal campaigns such as Mother's Day and Valentine's Day, and children's apparel including Carter's lines. Ads also promote footwear, knitwear sales, and home decor items from Casa Riachuelo.

### What video formats does Riachuelo use for YouTube ads?

Riachuelo primarily runs horizontal video ads alongside a smaller share of vertical Shorts-style spots. Most of the retailer's video ads are short spots lasting up to 15 seconds.

### In which languages does Riachuelo advertise on YouTube?

Riachuelo advertises on YouTube exclusively in Portuguese, targeting audiences in its home market of Brazil.

### How many YouTube ads does Riachuelo run?

AdSee has indexed 47 YouTube ads from Riachuelo, with 46.3M views in total, shown in 10 countries.

### Where does Riachuelo advertise on YouTube?

Riachuelo's YouTube ads in the AdSee library ran most often in Brazil, Portugal, Italy, Spain and Ireland. In total they were shown in 10 countries.

### How much does Riachuelo spend on YouTube ads?

AdSee estimates Riachuelo's YouTube ad spend at $92.7K – $2.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Riachuelo.

### What is Riachuelo's most-viewed YouTube ad?

The most-viewed Riachuelo ad in the AdSee library is “Riachuelo Apresenta Dia das Mães”, with 18.6M views on YouTube.

### Where can I verify Riachuelo's ads?

Riachuelo's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR03258257985696169985?region=anywhere

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All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates