---
title: "REFY YouTube Ads: Top Video Commercials | AdSee"
description: "Browse REFY YouTube video ads with 15.4M views across 42 markets. Analyze top beauty commercials, view counts, and estimated spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/refy"
---

# REFY YouTube ads: Top video ad examples

REFY is a UK beauty brand offering multi-functional, vegan makeup and skincare products like brow sculptors and lipsticks. Across 42 markets, its YouTube advertising has generated 15.4M views across 20+ ads, emphasizing product tutorials and redefining daily beauty routines.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2389 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/12)
- Company: REFY BEAUTY LTD
- Category: DTC — Cosmetics and beauty products
- Headquarters: United Kingdom
- Estimated total YouTube ad spend: $46.1K – $768K (all-time, estimated range)
- Ads indexed: 27
- Total views: 15.4M
- Markets: 42 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR10337227515369619457?region=anywhere

## Most-viewed REFY YouTube ads

Top 20 by views, list updated October 2026.

1. [REFY — Lip Stick Redefined](https://www.adsee.ai/ad-examples/youtube/dtc/refy-lip-stick-redefined-xUExEkARyc8) — 5.1M views, 19s
2. [REFY — Simplifying Beauty](https://www.adsee.ai/ad-examples/youtube/dtc/refy-simplifying-beauty-KWyrAJHD8w0) — 2.4M views, 16s
3. [REFY Lip Stick Redefined](https://www.adsee.ai/ad-examples/youtube/dtc/refy-lip-stick-redefined-PXX8o_jS2x4) — 2.4M views, 19s
4. [Woman Applying Mascara](https://www.adsee.ai/ad-examples/youtube/dtc/woman-applying-mascara-gqtYG8n6q9k) — 1M views, 7s
5. [REFY — Lip Stick](https://www.adsee.ai/ad-examples/youtube/dtc/refy-lip-stick-__mb7Ro_9oQ) — 975.4K views, 38s
6. [REFY — Lip Stick: Iconic Never Gets Old](https://www.adsee.ai/ad-examples/youtube/dtc/refy-lip-stick-iconic-never-gets-old-GVet2jIfVaY) — 789.9K views, 38s
7. [Limited Edition Chrome](https://www.adsee.ai/ad-examples/youtube/dtc/limited-edition-chrome-X4CW2rOSu2o) — 276.8K views, 14s
8. [REFY — LIP STICK REDEFINED](https://www.adsee.ai/ad-examples/youtube/dtc/refy-lip-stick-redefined-Hj5KMldBnBE) — 223.5K views, 30s
9. [Jess Hunt's Skin Routine with REFY BEAUTY](https://www.adsee.ai/ad-examples/youtube/dtc/jess-hunt-s-skin-routine-with-refy-beauty-D38JEU0uL9Y) — 212.7K views, 31s
10. [REFY - Lash Sculpt in Brown Mascara Tutorial](https://www.adsee.ai/ad-examples/youtube/dtc/refy-lash-sculpt-in-brown-mascara-tutorial-g14X0SsyaGI) — 210.1K views, 30s
11. [REFY — Dewy Skin Application](https://www.adsee.ai/ad-examples/youtube/dtc/refy-dewy-skin-application-nBxDNWLKe08) — 185K views, 15s
12. [REFY Lash Sculpt in Brown](https://www.adsee.ai/ad-examples/youtube/dtc/refy-lash-sculpt-in-brown-k0SaHXxazCA) — 184.2K views, 32s
13. [REFY Brow Sculpt Remastered](https://www.adsee.ai/ad-examples/youtube/dtc/refy-brow-sculpt-remastered-wFHiAVWlAmc) — 165K views, 11s
14. [REFY Lipstick Manufacturing Process](https://www.adsee.ai/ad-examples/youtube/dtc/refy-lipstick-manufacturing-process-4bUeqMVeiGI) — 133.5K views, 13s
15. [REFY Lip Liner and Lip Gloss Application](https://www.adsee.ai/ad-examples/youtube/dtc/refy-lip-liner-and-lip-gloss-application-xcGiiIHKXds) — 98K views, 14s
16. [REFY Skincare Simplified](https://www.adsee.ai/ad-examples/youtube/dtc/refy-skincare-simplified-F2KKjSbGu0Y) — 92.6K views, 12s
17. [REFY — LIP STICK REDEFINED](https://www.adsee.ai/ad-examples/youtube/dtc/refy-lip-stick-redefined-6z3k9cUM824) — 79.8K views, 30s
18. [REFY Makeup Tutorial](https://www.adsee.ai/ad-examples/youtube/dtc/refy-makeup-tutorial-sZZdtRMQ-yc) — 63.5K views, 58s
19. [REFY Brow Product Application](https://www.adsee.ai/ad-examples/youtube/dtc/refy-brow-product-application-3d4MYF5HMZQ) — 63.5K views, 15s
20. [REFY — Your Summer Lip Gloss & Blush Duo](https://www.adsee.ai/ad-examples/youtube/dtc/refy-your-summer-lip-gloss-blush-duo-gqLUVZxMn9g) — 60.7K views, 12s

## About REFY

REFY is a UK-based beauty brand that sells multi-functional makeup and skincare products, including brow sculpting tools, lip liners, skin tints, and application brushes. Founded in 2020 by Jess Hunt and Jenna Meek, the company produces vegan and cruelty-free cosmetics designed to simplify daily beauty routines. Its products are distributed worldwide via its website and through major retail channels such as Sephora and Selfridges.

## REFY YouTube ads — FAQ

### What does REFY advertise on YouTube?

REFY is a UK-based cosmetics brand that advertises multi-functional makeup and skincare products, such as lipsticks, brow sculptors, mascaras, and skin tints designed to simplify daily beauty routines.

### What are REFY's YouTube ads about?

REFY's YouTube ads focus on product showcases and tutorials, highlighting items like its redefined lipstick, brown mascara, and limited edition items, along with skincare routines led by co-founder Jess Hunt.

### What video formats does REFY use for its YouTube ads?

REFY utilizes an even split between vertical Shorts-style videos and horizontal formats. Most of the brand's advertisements are brief spots lasting 30 seconds or less, with a smaller portion running up to a minute.

### In which languages does REFY advertise on YouTube?

REFY advertises exclusively in English across its YouTube video campaigns.

### How many YouTube ads does REFY run?

AdSee has indexed 27 YouTube ads from REFY, with 15.4M views in total, shown in 42 countries.

### Where does REFY advertise on YouTube?

REFY's YouTube ads in the AdSee library ran most often in Saudi Arabia, the United Arab Emirates, the United Kingdom, Bahrain and the United States. In total they were shown in 42 countries.

### How much does REFY spend on YouTube ads?

AdSee estimates REFY's YouTube ad spend at $46.1K – $768K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by REFY.

### What is REFY's most-viewed YouTube ad?

The most-viewed REFY ad in the AdSee library is “REFY — Lip Stick Redefined”, with 5.1M views on YouTube.

### Where can I verify REFY's ads?

REFY's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10337227515369619457?region=anywhere

## More top DTC advertisers

- #2369 [MAAP](https://www.adsee.ai/ad-examples/youtube/brands/maap) — est. spend $77.6K – $776K, 18 ads
- #2372 [Purina México](https://www.adsee.ai/ad-examples/youtube/brands/purina-m-xico) — est. spend $332K – $776K, 36 ads
- #2382 [Balance of Nature](https://www.adsee.ai/ad-examples/youtube/brands/balance-of-nature) — est. spend $308K – $771K, 24 ads
- #2384 [Coral](https://www.adsee.ai/ad-examples/youtube/brands/coral-2) — est. spend $228K – $770K, 11 ads
- #2388 [Breeo](https://www.adsee.ai/ad-examples/youtube/brands/breeo) — est. spend $169K – $768K, 31 ads
- #2396 [RevAir](https://www.adsee.ai/ad-examples/youtube/brands/revair) — est. spend $306K – $764K, 91 ads
- #2404 [Collars & Co.](https://www.adsee.ai/ad-examples/youtube/brands/collars-co) — est. spend $168K – $762K, 11 ads
- #2413 [JasionBike](https://www.adsee.ai/ad-examples/youtube/brands/jasionbike) — est. spend $304K – $759K, 27 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates