--- title: "Recupel YouTube Ads: 70+ Video Ad Examples | AdSee" description: "Explore top YouTube video ads from Recupel. Browse 70+ commercials across 3 markets with view counts and estimated spend to guide your video campaigns." url: "https://www.adsee.ai/ad-examples/youtube/brands/recupel" --- # Recupel YouTube Ads and Video Campaigns Recupel is a Belgian non-profit organization that manages the collection, sorting, and recycling of waste electrical equipment and light bulbs. Across 3 markets, its YouTube advertising features 70+ ads with 61.5M views. Campaigns frequently focus on educating the public to recycle broken electronics, return old appliances to retailers, and bring working goods to second-hand stores. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1378 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/7) - Company: Recupel vzw - Category: Nonprofit Political — E-waste recycling non-profit - Headquarters: Belgium - Estimated total YouTube ad spend: $492K – $1.7M (all-time, estimated range) - Ads indexed: 77 - Total views: 61.5M - Markets: 3 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR06078179597801750529?region=anywhere ## Most-viewed Recupel YouTube ads Top 20 by views, list updated October 2026. 1. [Recupel — Recycle your broken lamps](https://www.adsee.ai/ad-examples/youtube/other/recupel-recycle-your-broken-lamps-zNZTPdnwxpE) — 3.1M views, 15s 2. [Recupel — Recycle your used light bulbs](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/recupel-recycle-your-used-light-bulbs-G8u6WbtCjV8) — 2.9M views, 15s 3. [Recupel — Recycle your broken lamps](https://www.adsee.ai/ad-examples/youtube/other/recupel-recycle-your-broken-lamps-0sZ2FwhmeKo) — 2.5M views, 15s 4. [Recupel - Entrust your old appliance to the seller](https://www.adsee.ai/ad-examples/youtube/other/recupel-entrust-your-old-appliance-to-the-seller-NX9bGFa_iLI) — 2.2M views, 11s 5. [Recupel — Recycle your broken electronics](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/recupel-recycle-your-broken-electronics-KVUZn6UpZXI) — 2.1M views, 10s 6. [Recupel — Recycle your broken light fixtures](https://www.adsee.ai/ad-examples/youtube/other/recupel-recycle-your-broken-light-fixtures-mKAZDjfbMRI) — 2M views, 15s 7. [Recupel - Return your old appliance to the supplier](https://www.adsee.ai/ad-examples/youtube/other/recupel-return-your-old-appliance-to-the-supplier-DsN8TZsGuZM) — 2M views, 11s 8. [Recupel — Bring your working electrical appliances to a thrift store](https://www.adsee.ai/ad-examples/youtube/other/recupel-bring-your-working-electrical-appliances-to-a-thrift-b2l2B4TJjyM) — 1.9M views, 10s 9. [Recupel — Bring your working electrical appliances to a second-hand store](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/recupel-bring-your-working-electrical-appliances-to-a-second-cCujtp3B3eA) — 1.9M views, 10s 10. [Recupel: Moving Tips for Appliances](https://www.adsee.ai/ad-examples/youtube/other/recupel-moving-tips-for-appliances-6a5u7eQ48Og) — 1.7M views, 18s 11. [Recupel — Recycle your broken lamps](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/recupel-recycle-your-broken-lamps-uccG1QdmJzs) — 1.7M views, 15s 12. [Recupel — Recycle your used light bulbs](https://www.adsee.ai/ad-examples/youtube/other/recupel-recycle-your-used-light-bulbs-68CKCUpZvm0) — 1.6M views, 15s 13. [Recupel — Recycle your broken electronics](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/recupel-recycle-your-broken-electronics-BvG-9uRmwII) — 1.6M views, 10s 14. [Recupel — Recycle your broken electronics](https://www.adsee.ai/ad-examples/youtube/other/recupel-recycle-your-broken-electronics-e5MsiDInT9E) — 1.6M views, 15s 15. [Recupel: Moving tips for old electronics](https://www.adsee.ai/ad-examples/youtube/other/recupel-moving-tips-for-old-electronics-pvaR57uN4xY) — 1.5M views, 18s 16. [Recupel — Donate your old electronics](https://www.adsee.ai/ad-examples/youtube/other/recupel-donate-your-old-electronics-Xbc0nRmW3eM) — 1.4M views, 17s 17. [Recupel — Hand over your old appliance](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/recupel-hand-over-your-old-appliance-Gt4nakH2Z5Q) — 1.4M views, 13s 18. [Recupel — Return your old appliance to the retailer](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/recupel-return-your-old-appliance-to-the-retailer-LCodQFjNSTU) — 1.3M views, 13s 19. [Recupel — Recycle your broken light fixtures](https://www.adsee.ai/ad-examples/youtube/other/recupel-recycle-your-broken-light-fixtures-_M_rQKQsZEA) — 1.2M views, 15s 20. [Recupel — Give your old electronics a second life](https://www.adsee.ai/ad-examples/youtube/other/recupel-give-your-old-electronics-a-second-life-wd-goTiqpWA) — 1.1M views, 17s ## About Recupel Recupel is a Belgian non-profit organization responsible for organizing and financing the collection, sorting, and recycling of waste electrical and electronic equipment (WEEE) and light bulbs. Founded in 2001, it helps manufacturers, importers, and retailers fulfill their legal take-back obligations in Belgium. The organization operates nationwide in Belgium, collaborating with recycling centers, retailers, and second-hand shops to support a circular economy. ## Recupel YouTube ads — FAQ ### What is Recupel? Recupel is a Belgian non-profit organization that manages the collection, sorting, and recycling of waste electrical and electronic equipment as well as light bulbs. It assists manufacturers, importers, and retailers in meeting their legal take-back obligations across Belgium. ### What are Recupel's YouTube ads about? Recupel's YouTube ads encourage proper disposal and reuse of electronic items. Recurring topics include recycling broken lamps, light bulbs, and electronics, returning old appliances to retailers, and bringing working devices to thrift or second-hand stores. ### What video formats does Recupel use for its YouTube ads? Recupel runs a mix of horizontal videos and vertical formats, with a majority consisting of short ads lasting up to 15 seconds. ### In which languages does Recupel advertise on YouTube? Recupel advertises on YouTube primarily in French and Dutch, reflecting the primary languages of its audience in Belgium. ### How many YouTube ads does Recupel run? AdSee has indexed 77 YouTube ads from Recupel, with 61.5M views in total, shown in 3 countries. ### Where does Recupel advertise on YouTube? Recupel's YouTube ads in the AdSee library ran most often in Belgium, France and Luxembourg. ### How much does Recupel spend on YouTube ads? AdSee estimates Recupel's YouTube ad spend at $492K – $1.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Recupel. ### What is Recupel's most-viewed YouTube ad? The most-viewed Recupel ad in the AdSee library is “Recupel — Recycle your broken lamps”, with 3.2M views on YouTube. ### Where can I verify Recupel's ads? Recupel's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06078179597801750529?region=anywhere ## More top Nonprofit Political advertisers - #1249 [ASPCA](https://www.adsee.ai/ad-examples/youtube/brands/aspca) — est. spend $749K – $1.9M, 44 ads - #1295 [Rob Sand for Iowa](https://www.adsee.ai/ad-examples/youtube/brands/rob-sand-for-iowa) — est. spend $715K – $1.8M, 20 ads - #1330 [One Nation](https://www.adsee.ai/ad-examples/youtube/brands/one-nation) — est. spend $693K – $1.7M, 25 ads - #1388 [Donald J. Trump](https://www.adsee.ai/ad-examples/youtube/brands/donald-j-trump) — est. spend $658K – $1.6M, 80 ads - #1399 [César Acuña](https://www.adsee.ai/ad-examples/youtube/brands/c-sar-acu-a) — est. spend $544K – $1.6M, 129 ads - #1454 [Berkahi Indonesia](https://www.adsee.ai/ad-examples/youtube/brands/berkahi-indonesia) — est. spend $30.8K – $1.5M, 38 ads - #1465 [The Fred Hollows Foundation](https://www.adsee.ai/ad-examples/youtube/brands/the-fred-hollows-foundation) — est. spend $571K – $1.5M, 23 ads - #1471 [State of New York](https://www.adsee.ai/ad-examples/youtube/brands/state-of-new-york) — est. spend $605K – $1.5M, 59 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates