--- title: "Rakuten YouTube Ads: Top Video Commercials | AdSee" description: "Browse Rakuten YouTube ads across 17 markets. See top video campaigns, view counts, and estimated spend for its online marketplace and services." url: "https://www.adsee.ai/ad-examples/youtube/brands/rakuten" --- # Rakuten YouTube Ads and Video Campaigns Rakuten Group operates Japan's major online marketplace, Rakuten Ichiba, providing digital services, fintech, and e-commerce across a broad loyalty point ecosystem. In this collection of 20+ ads with 95.1M views across 17 markets, its video campaigns frequently highlight gourmet food delivery, fashion shopping, and brand partnerships. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #570 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/3) - Company: Rakuten Group, Inc. - Category: Retail Ecommerce — E-commerce marketplace and digital services - Headquarters: Japan - Estimated total YouTube ad spend: $475K – $4.8M (all-time, estimated range) - Ads indexed: 25 - Total views: 95.1M - Markets: 17 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR01368822295031709697?region=anywhere ## Most-viewed Rakuten YouTube ads Top 20 by views, list updated October 2026. 1. [Rakuten Fashion: 5 Reasons to Shop](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/rakuten-fashion-5-reasons-to-shop-Q68AAcA9O6Y) — 70.6M views, 23s 2. [楽天市場 - Gourmet Food Delivery App](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/gourmet-food-delivery-app-4cb4sApiu_4) — 4.7M views, 6s 3. [澤井珈琲 — Gourmet Food Delivery via Rakuten Ichiba](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/gourmet-food-delivery-via-rakuten-ichiba-76zgHNopmi0) — 4.2M views, 6s 4. [お取り寄せグルメは 楽天市場](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/-niHCh1WU2OM) — 4.1M views, 6s 5. [Rakuten Ichiba: Gourmet Food Delivery](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/rakuten-ichiba-gourmet-food-delivery-cu-ElLt1xzQ) — 3.1M views, 6s 6. [Kojimaya — Gourmet Nuts](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/kojimaya-gourmet-nuts-h4d7nexZu1M) — 2.8M views, 6s 7. [Pampers — Pampers Diapers Campaign](https://www.adsee.ai/ad-examples/youtube/dtc/pampers-pampers-diapers-campaign-eBrSXQGo1ko) — 2.5M views, 15s 8. [Pampers Oyasumi Pants - Happy Mornings](https://www.adsee.ai/ad-examples/youtube/dtc/pampers-oyasumi-pants-happy-mornings-fe6bQ3n3poA) — 2.3M views, 15s 9. [Pampers — Campaign for Rakuten Points and Skin Protection](https://www.adsee.ai/ad-examples/youtube/dtc/pampers-campaign-for-rakuten-points-and-skin-protection-gUUOdLCAIy8) — 2.1M views, 15s 10. [Rakuten Ichiba - Gourmet Food Delivery](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/rakuten-ichiba-gourmet-food-delivery-kdva0n6Oct8) — 1.8M views, 6s 11. [KOJIMAYA - Gourmet Food Delivery](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/kojimaya-gourmet-food-delivery-7X_jl626AYc) — 1.8M views, 6s 12. [Kojimaya Mixed Nuts & Rakuten Ichiba App Promotion](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/kojimaya-mixed-nuts-rakuten-ichiba-app-promotion-SO7jMT8IdRI) — 1.7M views, 6s 13. [Rakuten Ichiba — Gourmet Food Delivery App](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/rakuten-ichiba-gourmet-food-delivery-app-TqgnLnMr1zM) — 1.7M views, 6s 14. [タマチャンショップ(宮崎) — お取り寄せグルメ](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/-G1f-d6eq4DM) — 1.3M views, 6s 15. [Kojimaya Nuts in Honey & Rakuten Ichiba E-commerce Promotion](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/kojimaya-nuts-in-honey-rakuten-ichiba-e-commerce-promotion-WYjMyjznog8) — 689.3K views, 6s 16. [Rakuten Ichiba — Kumamoto Seasonal Delicacies](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/rakuten-ichiba-kumamoto-seasonal-delicacies-4zkxNx0bEm8) — 680.8K views, 6s 17. [楽天市場のお取り寄せグルメ](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/-JmZsPb6386o) — 677.4K views, 30s 18. [楽天市場のお取り寄せグルメ](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/-5PGyO_UNvxU) — 664.8K views, 30s 19. [お取り寄せグルメは 楽天市場](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/-wiIP6m9vdMI) — 622.3K views, 6s 20. [小島屋のこだわりナッツ - 楽天市場](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/-pYmDWoF_8d4) — 498.6K views, 6s ## About Rakuten rakuten.co.jp is the primary Japanese e-commerce platform and digital service portal operated by Rakuten Group, Inc. Originally founded in 1997 by Hiroshi Mikitani, the site hosts Rakuten Ichiba, Japan's largest online marketplace, alongside travel, digital content, and fintech services. It serves millions of consumers across Japan, acting as the central hub for the company's loyalty point ecosystem. ## Rakuten YouTube ads — FAQ ### What does Rakuten advertise on YouTube? Rakuten advertises its Japanese e-commerce marketplace and digital service portal, Rakuten Ichiba. Its campaigns promote various shopping categories available on the platform, including fashion, gourmet food ordering, and everyday consumer goods. ### What are Rakuten's YouTube ads about? Rakuten's YouTube ads frequently highlight gourmet food ordering and delivery options on Rakuten Ichiba, such as coffee and nuts. Other recurring themes include Rakuten Fashion promotions and brand campaigns for Pampers diapers featuring Rakuten Points incentives. ### What video formats does Rakuten use for YouTube ads? Rakuten relies entirely on horizontal video formats for its YouTube advertisements. The vast majority of these ads are short 15-second spots, along with some slightly longer videos running up to 30 seconds. ### In which languages does Rakuten advertise on YouTube? Rakuten advertises exclusively in Japanese for its campaigns, reflecting its primary consumer base and operations in Japan. ### How many YouTube ads does Rakuten run? AdSee has indexed 25 YouTube ads from Rakuten, with 95.1M views in total, shown in 17 countries. ### Where does Rakuten advertise on YouTube? Rakuten's YouTube ads in the AdSee library ran most often in Japan, Italy, Spain, Lithuania and Germany. In total they were shown in 17 countries. ### How much does Rakuten spend on YouTube ads? AdSee estimates Rakuten's YouTube ad spend at $475K – $4.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Rakuten. ### What is Rakuten's most-viewed YouTube ad? The most-viewed Rakuten ad in the AdSee library is “Rakuten Fashion: 5 Reasons to Shop”, with 70.7M views on YouTube. ### Where can I verify Rakuten's ads? Rakuten's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01368822295031709697?region=anywhere ## More top Retail Ecommerce advertisers - #557 [Gap](https://www.adsee.ai/ad-examples/youtube/brands/gap) — est. spend $1.1M – $4.9M, 29 ads - #562 [Vinted](https://www.adsee.ai/ad-examples/youtube/brands/vinted-2) — est. spend $2.0M – $4.8M, 82 ads - #564 [Clas Ohlson](https://www.adsee.ai/ad-examples/youtube/brands/clas-ohlson) — est. spend $1.1M – $4.8M, 261 ads - #566 [HSN](https://www.adsee.ai/ad-examples/youtube/brands/hsn) — est. spend $1.9M – $4.8M, 159 ads - #567 [Walgreens](https://www.adsee.ai/ad-examples/youtube/brands/walgreens) — est. spend $1.9M – $4.8M, 47 ads - #574 [Matas](https://www.adsee.ai/ad-examples/youtube/brands/matas) — est. spend $1.0M – $4.7M, 192 ads - #579 [HomeGoods](https://www.adsee.ai/ad-examples/youtube/brands/homegoods) — est. spend $1.9M – $4.7M, 34 ads - #581 [Dyson](https://www.adsee.ai/ad-examples/youtube/brands/dyson-2) — est. spend $396K – $4.6M, 54 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates