--- title: "Rado YouTube Ads: 20+ Video Commercials | AdSee" description: "Browse 20+ Rado YouTube ads with 64.1M views across 21 markets. Explore top video campaigns, estimated ad spend, and creative strategies." url: "https://www.adsee.ai/ad-examples/youtube/brands/rado" --- # Rado YouTube Ads: Commercials and Video Campaigns Rado is a Swiss luxury watchmaker renowned for using high-tech ceramics and scratch-resistant materials in its automatic and quartz timepieces. Across 21 markets and 64.1M views, its YouTube ads spotlight signature lines like the Captain Cook, skeletonized models, and the brand's identity as the Master of Materials. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #800 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/4) - Company: Rado Watch Co. Ltd. - Category: Retail Ecommerce — Swiss luxury watchmaker - Estimated total YouTube ad spend: $192K – $3.2M (all-time, estimated range) - Ads indexed: 25 - Total views: 64.1M - Markets: 21 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR02285754382018412545?region=anywhere ## Most-viewed Rado YouTube ads Top 20 by views, list updated October 2026. 1. [RADO — Master of Materials](https://www.adsee.ai/ad-examples/youtube/other/rado-master-of-materials-Oi3h8zRuepU) — 22.4M views, 45s 2. [RADO Captain Cook Watch Showcase](https://www.adsee.ai/ad-examples/youtube/other/rado-captain-cook-watch-showcase-u3gQF6ut0zg) — 17.4M views, 23s 3. [RADO — Captain Cook x Marina Hoermanseder Heartbeat](https://www.adsee.ai/ad-examples/youtube/luxury-goods/rado-captain-cook-x-marina-hoermanseder-heartbeat-euRYyfkQSkI) — 5.3M views, 60s 4. [Rado — Skeletonized Watch Advertisement](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/rado-skeletonized-watch-advertisement-Xz1Zc032r0w) — 4.9M views, 43s 5. [Rado Automatic Skeleton Watch](https://www.adsee.ai/ad-examples/youtube/other/rado-automatic-skeleton-watch-aWPCW-FLjOI) — 2.7M views, 20s 6. [RADO Captain Cook Watch Advertisement](https://www.adsee.ai/ad-examples/youtube/other/rado-captain-cook-watch-advertisement-fH2mrhgSYWw) — 1.5M views, 58s 7. [Rado — Luxury Swiss Watch Advertisement](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/rado-luxury-swiss-watch-advertisement-PRaRB25gHRY) — 1.4M views, 20s 8. [Rado — Captain Cook Skeleton Watch](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/rado-captain-cook-skeleton-watch-uRrDyDNNHOw) — 1.3M views, 15s 9. [RADO - Master of Materials](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/rado-master-of-materials-2Ya91DawU7Y) — 1.2M views, 15s 10. [Rado — Master of Materials](https://www.adsee.ai/ad-examples/youtube/luxury-goods/rado-master-of-materials-XcKq9JiUHvg) — 1.2M views, 42s 11. [Rado Watch - Color Variations](https://www.adsee.ai/ad-examples/youtube/other/rado-watch-color-variations-5SnZtYWOHeM) — 1M views, 30s 12. [Rado — Master of Materials](https://www.adsee.ai/ad-examples/youtube/other/rado-master-of-materials-Ew8Y6l00XIA) — 906.9K views, 23s 13. [Rado - Master of Materials](https://www.adsee.ai/ad-examples/youtube/other/rado-master-of-materials-Uc0SbLrIOGw) — 656K views, 15s 14. [RADO SWITZERLAND](https://www.adsee.ai/ad-examples/youtube/other/rado-switzerland-RSlHgwL02Zo) — 555.6K views, 17s 15. [RADO — True Square Skeleton Watch](https://www.adsee.ai/ad-examples/youtube/other/rado-true-square-skeleton-watch-NbRf2sAEiVI) — 358.2K views, 31s 16. [RADO — Master of Materials](https://www.adsee.ai/ad-examples/youtube/other/rado-master-of-materials-Z8g01P7fUHk) — 297.3K views, 20s 17. [Rado Captain Cook Skeleton Watch](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/rado-captain-cook-skeleton-watch-rp6GRBSkzcw) — 295.4K views, 20s 18. [RADO Captain Cook Watch Advertisement](https://www.adsee.ai/ad-examples/youtube/other/rado-captain-cook-watch-advertisement-JSnGx0CyQf4) — 278.4K views, 30s 19. [Rado — Master of Materials](https://www.adsee.ai/ad-examples/youtube/other/rado-master-of-materials-jfrHydusfP8) — 273.5K views, 20s 20. [RADO - 40 Years of RADO x Tennis](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/rado-40-years-of-rado-x-tennis-SAh2EfBiu2c) — 239K views, 30s ## About Rado Rado is a Swiss luxury watchmaker best known for pioneering the use of high-tech ceramics and scratch-resistant materials in watch design. Originally founded in 1917 as Schlup & Co. in Lengnau, Switzerland, the brand produces premium automatic, quartz, and chronograph timepieces sold worldwide. Rado operates as a subsidiary of The Swatch Group. ## Rado YouTube ads — FAQ ### What is Rado? Rado is a Swiss luxury watchmaker known for pioneering high-tech ceramics and scratch-resistant materials. The brand produces premium automatic, quartz, and chronograph timepieces. ### What are Rado's YouTube ads about? Rado's YouTube ads highlight its luxury Swiss timepieces, emphasizing its Master of Materials identity. Campaigns frequently showcase specific models like the Captain Cook line and various skeletonized watches. ### What video formats does Rado use for its YouTube ads? Rado primarily produces horizontal video ads rather than vertical formats. The vast majority of its video ads are mid-length spots running between 16 and 30 seconds. ### In which languages does Rado advertise on YouTube? Rado advertises entirely in English on YouTube. ### How many YouTube ads does Rado run? AdSee has indexed 25 YouTube ads from Rado, with 64.1M views in total, shown in 21 countries. ### Where does Rado advertise on YouTube? Rado's YouTube ads in the AdSee library ran most often in Germany, Switzerland, Austria, the United States and France. In total they were shown in 21 countries. ### How much does Rado spend on YouTube ads? AdSee estimates Rado's YouTube ad spend at $192K – $3.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Rado. ### What is Rado's most-viewed YouTube ad? The most-viewed Rado ad in the AdSee library is “RADO — Master of Materials”, with 22.4M views on YouTube. ### Where can I verify Rado's ads? Rado's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02285754382018412545?region=anywhere ## More top Retail Ecommerce advertisers - #784 [Zalando](https://www.adsee.ai/ad-examples/youtube/brands/zalando-5) — est. spend $131K – $3.3M, 53 ads - #790 [Veronica Beard](https://www.adsee.ai/ad-examples/youtube/brands/veronica-beard) — est. spend $519K – $3.2M, 21 ads - #791 [Sephora](https://www.adsee.ai/ad-examples/youtube/brands/sephora-4) — est. spend $389K – $3.2M, 127 ads - #802 [PUMA](https://www.adsee.ai/ad-examples/youtube/brands/puma) — est. spend $128K – $3.2M, 154 ads - #806 [Action](https://www.adsee.ai/ad-examples/youtube/brands/action) — est. spend $354K – $3.2M, 102 ads - #808 [Wayfair](https://www.adsee.ai/ad-examples/youtube/brands/wayfair-3) — est. spend $694K – $3.2M, 69 ads - #810 [Zespri](https://www.adsee.ai/ad-examples/youtube/brands/zespri) — est. spend $587K – $3.2M, 43 ads - #812 [Back Market](https://www.adsee.ai/ad-examples/youtube/brands/back-market-2) — est. spend $395K – $3.2M, 13 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates