---
title: "PZU YouTube Ads: 60+ Video Commercials | AdSee"
description: "Explore PZU's top YouTube video ads, with 61.2M views across 4 markets. See car and home insurance campaigns and estimated ad spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/pzu"
---

# PZU YouTube Ads: Commercials and Video Campaigns

PZU is Poland's largest insurance provider, offering personal, vehicle, property, and health insurance alongside broader financial services. Across 4 markets, its YouTube advertising has gathered 61.2M views across 60+ ads, with video campaigns highlighting auto coverage, home assistance, travel protection, and safety initiatives.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #1383 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/7)
- Company: Powszechny Zakład Ubezpieczeń Spółka Akcyjna
- Category: Insurance — Insurance and financial services
- Headquarters: Poland
- Estimated total YouTube ad spend: $245K – $1.7M (all-time, estimated range)
- Ads indexed: 61
- Total views: 61.2M
- Markets: 4 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR09116729476363845633?region=anywhere

## Most-viewed PZU YouTube ads

Top 20 by views, list updated October 2026.

1. [PZU - Ubezpieczenie Samochodu](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-ubezpieczenie-samochodu-1OGiS_v6Xqs) — 4M views, 15s
2. [PZU & WOŚP: Playing for Health and Safety](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-wo-p-playing-for-health-and-safety-XI5__xAEIMc) — 3.5M views, 15s
3. [PZU Dom - Hotel lub mieszkanie zastępcze po szkodzie](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-dom-hotel-lub-mieszkanie-zast-pcze-po-szkodzie-0GyZMZTqpTk) — 3.4M views, 15s
4. [PZU — Kariera](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-kariera-FQF_5dXzbuY) — 3.3M views, 15s
5. [PZU Auto - Ubezpieczenie to znacznie więcej](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-auto-ubezpieczenie-to-znacznie-wi-cej-FqQTjwtRurw) — 3.3M views, 21s
6. [PZU Dom - Pomoc fachowców po awarii](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-dom-pomoc-fachowc-w-po-awarii-3BeuU4rYq6k) — 3.1M views, 15s
7. [PZU Auto - Ubezpieczenie na nie miłe przygody](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-auto-ubezpieczenie-na-nie-mi-e-przygody-p62EPjMNj1Y) — 2.9M views, 21s
8. [PZU — Ubezpieczenie podróżne](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-ubezpieczenie-podr-ne-SdKYf9YDeDk) — 2.7M views, 30s
9. [PZU — Mistrzu, pomyśl](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-mistrzu-pomy-l-hlcwP0PddN8) — 2.6M views, 40s
10. [PZU Pomoc w Drodze Super - Ubezpieczenie od awarii](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-pomoc-w-drodze-super-ubezpieczenie-od-awarii-0exix_OIvjM) — 2.4M views, 20s
11. [PZU — Dodatkowe indywidualne ubezpieczenie leczenie za granicą](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-dodatkowe-indywidualne-ubezpieczenie-leczenie-za-granic-zu32HvF_MQA) — 2M views, 15s
12. [PZU - Ubezpieczenie na wypadek ciężkich chorób](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-ubezpieczenie-na-wypadek-ci-kich-chor-b-m7aSPBU_-DA) — 1.9M views, 15s
13. [PZU - Ubezpiecz swoje auto](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-ubezpiecz-swoje-auto-jjmJfeZxqoI) — 1.8M views, 15s
14. [PZU Dom - Szeroka ochrona w standardzie](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-dom-szeroka-ochrona-w-standardzie-Tr5bzSHm3Ks) — 1.7M views, 30s
15. [PZU - Safety for cyclists](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-safety-for-cyclists-qX_IpBgvWRo) — 1.6M views, 15s
16. [PZU — Safety on Two Wheels](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-safety-on-two-wheels-X5hM-quGrpA) — 1.5M views, 15s
17. [PZU - Ubezpiecz swoje auto](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-ubezpiecz-swoje-auto-R_UxJPkqqO0) — 1.4M views, 15s
18. [PZU — Auto AC Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-auto-ac-insurance-EiZuM2MM7aU) — 1.4M views, 21s
19. [PZU Auto - Ubezpieczenie od szkód wyrządzonych przez Ciebie i zwierzęta](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-auto-ubezpieczenie-od-szk-d-wyrz-dzonych-przez-ciebie-i-5Jf7IVEf0TI) — 1.3M views, 15s
20. [PZU — Christmas Assurance](https://www.adsee.ai/ad-examples/youtube/insurance/pzu-christmas-assurance-4yU0JMkEQf8) — 1.3M views, 17s

## About PZU

PZU (Powszechny Zakład Ubezpieczeń) is Poland's largest insurance provider and one of the largest financial conglomerates in Central and Eastern Europe. Originally established in 1803, the publicly traded company offers a broad portfolio of personal, property, vehicle, and health insurance, as well as banking, asset management, and pension products. It serves retail, SME, and corporate clients primarily in Poland and across the Baltic region.

## PZU YouTube ads — FAQ

### What does PZU advertise on YouTube?

PZU is a Polish insurance and financial services group. On YouTube, PZU advertises its personal and commercial financial products, including auto insurance, home coverage, travel insurance, roadside assistance, and career opportunities.

### What are PZU's YouTube ads about?

PZU's YouTube ads focus primarily on vehicle and home insurance coverage, such as roadside assistance, breakdown support, and replacement housing after property damage. Campaigns also highlight travel policies, career recruitment, and safety initiatives.

### What video formats does PZU use for its YouTube ads?

PZU relies mostly on horizontal video ads, alongside a smaller share of vertical formats. Most of the company's video spots are short-form commercials running 30 seconds or less.

### In which languages does PZU advertise on YouTube?

PZU advertises entirely in Polish on YouTube, targeting its core audience in Poland.

### How many YouTube ads does PZU run?

AdSee has indexed 61 YouTube ads from PZU, with 61.2M views in total, shown in 4 countries.

### Where does PZU advertise on YouTube?

PZU's YouTube ads in the AdSee library ran most often in Poland, the Czech Republic, Germany and Greece.

### How much does PZU spend on YouTube ads?

AdSee estimates PZU's YouTube ad spend at $245K – $1.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by PZU.

### What is PZU's most-viewed YouTube ad?

The most-viewed PZU ad in the AdSee library is “PZU - Ubezpieczenie Samochodu”, with 4.0M views on YouTube.

### Where can I verify PZU's ads?

PZU's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR09116729476363845633?region=anywhere

## More top Insurance advertisers

- #1234 [Línea Directa](https://www.adsee.ai/ad-examples/youtube/brands/l-nea-directa) — est. spend $731K – $1.9M, 79 ads
- #1362 [Allianz](https://www.adsee.ai/ad-examples/youtube/brands/allianz-2) — est. spend $158K – $1.7M, 40 ads
- #1401 [U.S. Concealed Carry Association](https://www.adsee.ai/ad-examples/youtube/brands/u-s-concealed-carry-association) — est. spend $651K – $1.6M, 29 ads
- #1423 [Frank Health Insurance](https://www.adsee.ai/ad-examples/youtube/brands/frank-health-insurance) — est. spend $593K – $1.6M, 37 ads
- #1480 [SIGNAL IDUNA](https://www.adsee.ai/ad-examples/youtube/brands/signal-iduna) — est. spend $610K – $1.5M, 67 ads
- #1508 [Leader Mutuelle](https://www.adsee.ai/ad-examples/youtube/brands/leader-mutuelle) — est. spend $616K – $1.5M, 38 ads
- #1553 [BKK firmus](https://www.adsee.ai/ad-examples/youtube/brands/bkk-firmus) — est. spend $572K – $1.4M, 49 ads
- #1555 [AOK](https://www.adsee.ai/ad-examples/youtube/brands/aok) — est. spend $416K – $1.4M, 100 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates