---
title: "PUMA YouTube Ads: 100+ Video Ad Examples | AdSee"
description: "Browse 100+ PUMA YouTube ads with 63.9M total views across 27 markets. Explore top video creative, running shoe spots, and estimated spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/puma"
---

# PUMA YouTube ads: video campaigns and creative examples

PUMA designs and manufactures athletic and casual footwear, apparel, and accessories. With 100+ ads and 63.9M views across 27 markets, its YouTube video campaigns highlight running lines like the Deviate Nitro series alongside performance-driven sportswear themes.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #802 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/5)
- Company: PUMA SE
- Category: Retail Ecommerce — Sportswear and athletic footwear
- Estimated total YouTube ad spend: $128K – $3.2M (all-time, estimated range)
- Ads indexed: 154
- Total views: 63.9M
- Markets: 27 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR00618609224884158465?region=anywhere

## Most-viewed PUMA YouTube ads

Top 20 by views, list updated October 2026.

1. [Puma Deviate Nitro 4 - Too Fast](https://www.adsee.ai/ad-examples/youtube/dtc/puma-deviate-nitro-4-too-fast-0q3h5rWse6E) — 12.6M views, 15s
2. [Puma — Achieve Greatness Through Hard Work](https://www.adsee.ai/ad-examples/youtube/dtc/puma-achieve-greatness-through-hard-work-c_Z6NcRpaGU) — 7.3M views, 26s
3. [Puma — Deviate Nitro Running Shoes](https://www.adsee.ai/ad-examples/youtube/dtc/puma-deviate-nitro-running-shoes-4jIYbsukF6M) — 3.8M views, 15s
4. [Puma Running Shoes - Deviate Nitro 4](https://www.adsee.ai/ad-examples/youtube/dtc/puma-running-shoes-deviate-nitro-4-Qbo1HndVgj4) — 3.5M views, 6s
5. [Por Amor à Camisola](https://www.adsee.ai/ad-examples/youtube/apparel/por-amor-camisola-DOGc0yUTADU) — 2.8M views, 30s
6. [Puma Deviate 4 - Too Fast](https://www.adsee.ai/ad-examples/youtube/dtc/puma-deviate-4-too-fast-7tDUPqiJkaU) — 2.7M views, 6s
7. [H-STREET - Move In, Lace Up](https://www.adsee.ai/ad-examples/youtube/dtc/h-street-move-in-lace-up-u7NqWKk5tos) — 2.5M views, 15s
8. [Puma Deviate Nitro 4 - Too Fast Running Shoes](https://www.adsee.ai/ad-examples/youtube/dtc/puma-deviate-nitro-4-too-fast-running-shoes-mXt9T8TDNhM) — 2.4M views, 10s
9. [Puma Deviate Nitro 2 - Too Fast](https://www.adsee.ai/ad-examples/youtube/dtc/puma-deviate-nitro-2-too-fast--bVsHyM0aJ4) — 2.2M views, 6s
10. [Puma — Forever. Faster.](https://www.adsee.ai/ad-examples/youtube/dtc/puma-forever-faster-trCRvJfYXKo) — 1.7M views, 15s
11. [Puma — DEVIATE NITRO 3 Running Shoe](https://www.adsee.ai/ad-examples/youtube/dtc/puma-deviate-nitro-3-running-shoe-u1f4nc2juK4) — 1.5M views, 30s
12. [Portugal: A Nação Que Vibra](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/portugal-a-na-o-que-vibra-WQ0sxFLr_7I) — 1.3M views, 15s
13. [Puma — Connection Through Shared Tastes](https://www.adsee.ai/ad-examples/youtube/dtc/puma-connection-through-shared-tastes-OSEeU-ms7Gs) — 903K views, 18s
14. [Puma — Practice and Persevere](https://www.adsee.ai/ad-examples/youtube/dtc/puma-practice-and-persevere-qraBHA40QqU) — 747.5K views, 26s
15. [Puma Deviate Elite Hyrox Shoes](https://www.adsee.ai/ad-examples/youtube/dtc/puma-deviate-elite-hyrox-shoes-wcHr-iwxZCI) — 731.4K views, 16s
16. [Puma x BMW](https://www.adsee.ai/ad-examples/youtube/automotive/puma-x-bmw-vymxLJ7DUuo) — 730.4K views, 15s
17. [Puma Running Ad](https://www.adsee.ai/ad-examples/youtube/dtc/puma-running-ad-w60C5sPYnZE) — 693.3K views, 15s
18. [Puma — Fin de Temporada 50% OFF Sale](https://www.adsee.ai/ad-examples/youtube/dtc/puma-fin-de-temporada-50-off-sale-Bxxi51cikwA) — 611.7K views, 20s
19. [Puma - Sports Car Ad](https://www.adsee.ai/ad-examples/youtube/automotive/puma-sports-car-ad-_7fq2e28-k8) — 515.7K views, 15s
20. [Puma — Fashion and Movement](https://www.adsee.ai/ad-examples/youtube/dtc/puma-fashion-and-movement-M7Y41IKzNYg) — 475.6K views, 16s

## About PUMA

PUMA SE is a German multinational corporation that designs, manufactures, and markets athletic and casual footwear, apparel, and accessories. Founded in 1948 by Rudolf Dassler, the company operates globally across more than 120 countries through direct-to-consumer and wholesale retail channels. Headquartered in Herzogenaurach, Germany, PUMA is one of the world's largest sportswear manufacturers.

## PUMA YouTube ads — FAQ

### What does PUMA advertise on YouTube?

PUMA is a sportswear and athletic footwear brand that designs, manufactures, and markets athletic and casual shoes, apparel, and accessories.

### What are PUMA's YouTube ads about?

PUMA's YouTube ads frequently spotlight running shoes, particularly the Deviate Nitro line, alongside themes of athletic performance and hard work.

### What formats does PUMA use for its YouTube ads?

PUMA primarily uses horizontal video ads alongside vertical formats, with spot lengths split between short 15-second clips and 16- to 30-second videos.

### In which languages does PUMA advertise on YouTube?

PUMA advertises on YouTube predominantly in English, with additional campaigns running in Spanish and Portuguese.

### How many YouTube ads does PUMA run?

AdSee has indexed 154 YouTube ads from PUMA, with 63.9M views in total, shown in 27 countries.

### Where does PUMA advertise on YouTube?

PUMA's YouTube ads in the AdSee library ran most often in Canada, the United States, Puerto Rico, Mexico and the United Kingdom. In total they were shown in 27 countries.

### How much does PUMA spend on YouTube ads?

AdSee estimates PUMA's YouTube ad spend at $128K – $3.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by PUMA.

### What is PUMA's most-viewed YouTube ad?

The most-viewed PUMA ad in the AdSee library is “Puma Deviate Nitro 4 - Too Fast”, with 12.7M views on YouTube.

### Where can I verify PUMA's ads?

PUMA's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR00618609224884158465?region=anywhere

## More top Retail Ecommerce advertisers

- #790 [Veronica Beard](https://www.adsee.ai/ad-examples/youtube/brands/veronica-beard) — est. spend $519K – $3.2M, 21 ads
- #791 [Sephora](https://www.adsee.ai/ad-examples/youtube/brands/sephora-4) — est. spend $389K – $3.2M, 127 ads
- #800 [Rado](https://www.adsee.ai/ad-examples/youtube/brands/rado) — est. spend $192K – $3.2M, 25 ads
- #806 [Action](https://www.adsee.ai/ad-examples/youtube/brands/action) — est. spend $354K – $3.2M, 102 ads
- #808 [Wayfair](https://www.adsee.ai/ad-examples/youtube/brands/wayfair-3) — est. spend $694K – $3.2M, 69 ads
- #810 [Zespri](https://www.adsee.ai/ad-examples/youtube/brands/zespri) — est. spend $587K – $3.2M, 43 ads
- #812 [Back Market](https://www.adsee.ai/ad-examples/youtube/brands/back-market-2) — est. spend $395K – $3.2M, 13 ads
- #818 [takealot.com](https://www.adsee.ai/ad-examples/youtube/brands/takealot-com) — est. spend $62.8K – $3.1M, 14 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates