---
title: "ProRail YouTube Ads: 30+ Video Ad Examples | AdSee"
description: "Explore ProRail's top YouTube video ads in the Netherlands, with 20.7M views, estimated spend, and recruitment campaign examples."
url: "https://www.adsee.ai/ad-examples/youtube/brands/prorail"
---

# ProRail YouTube Ads and Recruitment Campaigns

ProRail manages the national railway infrastructure across the Netherlands, overseeing track maintenance, stations, and train traffic allocation. Its 30+ YouTube video ads in the Netherlands have gathered 20.7M views, with campaigns heavily focused on recruitment, careers in innovation, and hiring train traffic controllers.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2934 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/15)
- Company: ProRail B.V.
- Category: Other — Railway infrastructure management
- Headquarters: Netherlands
- Estimated total YouTube ad spend: $228K – $560K (all-time, estimated range)
- Ads indexed: 31
- Total views: 20.7M
- Markets: 1 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR14873125829381980161?region=anywhere

## Most-viewed ProRail YouTube ads

Top 20 by views, list updated October 2026.

1. [ProRail — Own het spoor, word treinverkeersleider](https://www.adsee.ai/ad-examples/youtube/transportation/prorail-own-het-spoor-word-treinverkeersleider-X3LA-7iOddY) — 4.2M views, 29s
2. [ProRail — Own the track, become a train traffic controller](https://www.adsee.ai/ad-examples/youtube/b2b-services/prorail-own-the-track-become-a-train-traffic-controller-pzCbc7Z4WAs) — 3.3M views, 6s
3. [ProRail — Word Treinverkeersleider](https://www.adsee.ai/ad-examples/youtube/transportation/prorail-word-treinverkeersleider-_jqww1qyNFA) — 1.9M views, 15s
4. [ProRail — Word Treinverkeersleider](https://www.adsee.ai/ad-examples/youtube/b2b-services/prorail-word-treinverkeersleider-10bHSXVg7Ys) — 1.6M views, 74s
5. [ProRail — Word Treinverkeersleider](https://www.adsee.ai/ad-examples/youtube/b2b-services/prorail-word-treinverkeersleider-N3y0dO0zygY) — 1.2M views, 12s
6. [ProRail — Careers in Innovation](https://www.adsee.ai/ad-examples/youtube/telecom-internet/prorail-careers-in-innovation-umqQIT679Bw) — 1M views, 30s
7. [ProRail: Own het spoor, word treinverkeersleider](https://www.adsee.ai/ad-examples/youtube/b2b-services/prorail-own-het-spoor-word-treinverkeersleider-0YYYJKugRso) — 1M views, 15s
8. [ProRail — Word Treinverkeersleider](https://www.adsee.ai/ad-examples/youtube/b2b-services/prorail-word-treinverkeersleider-DrTVgm7lJlk) — 1M views, 15s
9. [ProRail — Own the track, become a train traffic controller](https://www.adsee.ai/ad-examples/youtube/b2b-services/prorail-own-the-track-become-a-train-traffic-controller-Iz-zsTAeorI) — 930K views, 15s
10. [ProRail — A child draws their mother's job](https://www.adsee.ai/ad-examples/youtube/b2b-services/prorail-a-child-draws-their-mother-s-job-G-IGzz1Au8A) — 862.3K views, 15s
11. [ProRail — A child draws their father's job](https://www.adsee.ai/ad-examples/youtube/b2b-services/prorail-a-child-draws-their-father-s-job-2-as5EhdKwI) — 835.4K views, 15s
12. [ProRail — Word Treinverkeersleider](https://www.adsee.ai/ad-examples/youtube/transportation/prorail-word-treinverkeersleider-YFpKjOrOjOQ) — 719.2K views, 69s
13. [ProRail — Word Treinverkeersleider](https://www.adsee.ai/ad-examples/youtube/b2b-services/prorail-word-treinverkeersleider-x_LsO0IbsFk) — 663.4K views, 72s
14. [ProRail — A daughter draws her mother's job](https://www.adsee.ai/ad-examples/youtube/b2b-services/prorail-a-daughter-draws-her-mother-s-job-IFTGM_jGlZM) — 533.6K views, 13s
15. [ProRail — A child's perspective on his mother's career](https://www.adsee.ai/ad-examples/youtube/b2b-services/prorail-a-child-s-perspective-on-his-mother-s-career-KuGvzRe1HQM) — 460.4K views, 50s
16. [ProRail — A child's perspective on his father's job](https://www.adsee.ai/ad-examples/youtube/b2b-services/prorail-a-child-s-perspective-on-his-father-s-job-Lgp0gjRmnVI) — 417.7K views, 50s
17. [ProRail — A Daughter's Drawing of Her Father's Job](https://www.adsee.ai/ad-examples/youtube/b2b-services/prorail-a-daughter-s-drawing-of-her-father-s-job-7-CITgBFF9A) — 403.2K views, 15s
18. [ProRail — Carrières en Projecten](https://www.adsee.ai/ad-examples/youtube/b2b-services/prorail-carri-res-en-projecten-cr-elsEskg0) — 276.9K views, 30s
19. [ProRail — A child's perspective on his mother's job](https://www.adsee.ai/ad-examples/youtube/b2b-services/prorail-a-child-s-perspective-on-his-mother-s-job-VGqwSjPbbrs) — 274.1K views, 15s
20. [ProRail — Own het spoor, word treinverkeersleider](https://www.adsee.ai/ad-examples/youtube/b2b-services/prorail-own-het-spoor-word-treinverkeersleider-nN-7D-YW79c) — 270.9K views, 15s

## About ProRail

werkenbijprorail.nl is the official careers and recruitment portal for ProRail, the government-owned organization responsible for managing the national railway infrastructure in the Netherlands. The site advertises job openings, traineeships, and career information across fields such as railway operations, engineering, ICT, and traffic control. ProRail manages train traffic allocation, builds and maintains rail stations, and maintains thousands of kilometers of track throughout the Dutch rail network.

## ProRail YouTube ads — FAQ

### What does ProRail advertise on YouTube?

ProRail is the government-owned organization responsible for managing the national railway infrastructure in the Netherlands. Its YouTube advertising focuses on recruitment and careers, promoting job opportunities and traineeships in railway operations, engineering, ICT, and traffic control.

### What are ProRail's YouTube ads about?

ProRail's YouTube ads heavily highlight career opportunities, particularly encouraging viewers to become train traffic controllers. Campaigns also focus on innovation careers and personal perspectives on working in the rail sector.

### What video formats does ProRail use for YouTube ads?

ProRail uses a combination of horizontal and vertical video formats, with horizontal ads making up the majority. Most of the video spots are short, running for 15 seconds or less.

### In which languages does ProRail advertise on YouTube?

ProRail advertises exclusively in Dutch on YouTube, targeting job seekers and potential recruits in the Netherlands.

### How many YouTube ads does ProRail run?

AdSee has indexed 31 YouTube ads from ProRail, with 20.7M views in total, shown in 1 country.

### Where does ProRail advertise on YouTube?

ProRail's YouTube ads in the AdSee library ran most often in the Netherlands.

### How much does ProRail spend on YouTube ads?

AdSee estimates ProRail's YouTube ad spend at $228K – $560K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by ProRail.

### What is ProRail's most-viewed YouTube ad?

The most-viewed ProRail ad in the AdSee library is “ProRail — Own het spoor, word treinverkeersleider”, with 4.2M views on YouTube.

### Where can I verify ProRail's ads?

ProRail's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14873125829381980161?region=anywhere

## More top Other advertisers

- #2811 [Solidigm](https://www.adsee.ai/ad-examples/youtube/brands/solidigm) — est. spend $132K – $602K, 12 ads
- #2886 [VARTA](https://www.adsee.ai/ad-examples/youtube/brands/varta) — est. spend $180K – $573K, 34 ads
- #2907 [La Marine Recrute](https://www.adsee.ai/ad-examples/youtube/brands/la-marine-recrute) — est. spend $239K – $567K, 13 ads
- #2921 [TXU Energy](https://www.adsee.ai/ad-examples/youtube/brands/txu-energy) — est. spend $22.6K – $564K, 13 ads
- #2942 [Bixia](https://www.adsee.ai/ad-examples/youtube/brands/bixia) — est. spend $198K – $557K, 17 ads
- #2958 [Save on Energy](https://www.adsee.ai/ad-examples/youtube/brands/save-on-energy) — est. spend $98.6K – $552K, 28 ads
- #3017 [Hempel Yacht](https://www.adsee.ai/ad-examples/youtube/brands/hempel-yacht) — est. spend $50.2K – $535K, 51 ads
- #3047 [Enel](https://www.adsee.ai/ad-examples/youtube/brands/enel) — est. spend $211K – $527K, 36 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates