--- title: "Project X Paris YouTube Ads: 50+ Video Examples | AdSee" description: "Browse 50+ Project X Paris YouTube ads with 13.6M views across 8 markets. See top video creatives, performance trends, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/project-x-paris" --- # Project X Paris YouTube ads: top video campaigns and creative trends Project X Paris is a French streetwear brand founded in 2013, offering urban apparel, footwear, and accessories inspired by hip-hop culture. Across 8 markets and over 13.6M views, its YouTube ads showcase streetwear collections, tracksuits, water-repellent jackets, and creative music and urban scenes. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2579 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/13) - Company: PROJECT X PARIS RETAIL - Category: Retail Ecommerce — Streetwear fashion brand - Headquarters: France - Estimated total YouTube ad spend: $67.8K – $678K (all-time, estimated range) - Ads indexed: 59 - Total views: 13.6M - Markets: 8 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR12135401060869079041?region=anywhere ## Most-viewed Project X Paris YouTube ads Top 20 by views, list updated October 2026. 1. [FXP HEART IN LOCK T-shirts](https://www.adsee.ai/ad-examples/youtube/dtc/fxp-heart-in-lock-t-shirts-0sxMa1Zsd6Q) — 1.4M views, 5s 2. [FXP — Apparel Ad](https://www.adsee.ai/ad-examples/youtube/dtc/fxp-apparel-ad-oNFt8U-gwJs) — 887.3K views, 8s 3. [PXP Jacket - Water Repellent Demonstration](https://www.adsee.ai/ad-examples/youtube/dtc/pxp-jacket-water-repellent-demonstration-ZxucalxvKB0) — 786.8K views, 6s 4. [PXP - Gas Station Scene](https://www.adsee.ai/ad-examples/youtube/automotive/pxp-gas-station-scene-5Ms41E4uvn0) — 776.3K views, 25s 5. [PXP — Fashion at the Gas Station](https://www.adsee.ai/ad-examples/youtube/dtc/pxp-fashion-at-the-gas-station-2Ero2wMP0nI) — 640.4K views, 26s 6. [PXP — Black Friday -30% sur tout](https://www.adsee.ai/ad-examples/youtube/dtc/pxp-black-friday-30-sur-tout-6yLV7EHaGZA) — 636.7K views, 13s 7. [Project X Paris — Change The Game](https://www.adsee.ai/ad-examples/youtube/dtc/project-x-paris-change-the-game-YCQgCtzFURA) — 512.8K views, 51s 8. [PXP - Urban Tracksuit Ad](https://www.adsee.ai/ad-examples/youtube/dtc/pxp-urban-tracksuit-ad-we9P1uLEk9g) — 474.9K views, 12s 9. [PXP DESIGNS - Tracksuit Ad](https://www.adsee.ai/ad-examples/youtube/dtc/pxp-designs-tracksuit-ad-HRBnwjLJV6E) — 473.6K views, 12s 10. [Music Studio Performance](https://www.adsee.ai/ad-examples/youtube/entertainment-media/music-studio-performance-LBVfdkjBhDA) — 448.5K views, 10s 11. [PXP Heart In Lock Apparel Showcase](https://www.adsee.ai/ad-examples/youtube/dtc/pxp-heart-in-lock-apparel-showcase-fZBBrLU5hPk) — 418.6K views, 5s 12. [Project X Paris — Change The Game](https://www.adsee.ai/ad-examples/youtube/dtc/project-x-paris-change-the-game-ph8-TZuqMIY) — 393K views, 51s 13. [PXP Final Sale Up To 50% Off](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/pxp-final-sale-up-to-50-off-DrTB3CvJtMk) — 384.2K views, 10s 14. [Project X Paris — Change The Game](https://www.adsee.ai/ad-examples/youtube/dtc/project-x-paris-change-the-game--CpTrSPREgU) — 333.9K views, 36s 15. [PXP — Boxing Metaphor](https://www.adsee.ai/ad-examples/youtube/other/pxp-boxing-metaphor-dPOvVsoAKdY) — 324.9K views, 12s 16. [Fashion shoot with airplane hangar](https://www.adsee.ai/ad-examples/youtube/dtc/fashion-shoot-with-airplane-hangar-fRTtvdQWJBw) — 314.9K views, 7s 17. [FXP — Rain Jacket Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/fxp-rain-jacket-advertisement-1Oexl3vKt3c) — 266.4K views, 6s 18. [PXP Black Friday Sale - 30% Off](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/pxp-black-friday-sale-30-off-X2qbgVlc_e4) — 222.7K views, 13s 19. [PXP — Lifestyle Ad](https://www.adsee.ai/ad-examples/youtube/automotive/pxp-lifestyle-ad-irqDGEVCQbA) — 212.5K views, 25s 20. [PXP — Motorcycle Stunt Riders](https://www.adsee.ai/ad-examples/youtube/automotive/pxp-motorcycle-stunt-riders-k5TuwoVRwc8) — 205K views, 51s ## About Project X Paris Project X Paris is a French streetwear and urban fashion brand founded in 2013 by Jimmy and Maxime Gov. The company offers a wide range of men's and women's apparel, footwear, and accessories inspired by hip-hop culture and urban lifestyle. Headquartered near Paris, France, it distributes products globally through its online shop, standalone brand stores, and multi-brand retail partners. ## Project X Paris YouTube ads — FAQ ### What is Project X Paris? Project X Paris is a French streetwear and urban fashion brand founded in 2013 by Jimmy and Maxime Gov. The brand sells men's and women's apparel, footwear, and accessories inspired by hip-hop culture and urban lifestyle. ### What are Project X Paris's YouTube ads about? Project X Paris's YouTube ads highlight streetwear apparel, including urban tracksuits, graphic t-shirts, and water-repellent jackets. Recurring themes include urban lifestyle settings like gas stations and music studios, alongside Black Friday promotional discounts. ### What ad formats does Project X Paris use on YouTube? Project X Paris uses an even mix of vertical Shorts-style videos and traditional horizontal ads. Most of its video creatives are short spots running up to 15 seconds, along with some mid-length ads between 16 and 60 seconds. ### In which languages does Project X Paris advertise on YouTube? Project X Paris advertises primarily in English and French on YouTube. ### How many YouTube ads does Project X Paris run? AdSee has indexed 59 YouTube ads from Project X Paris, with 13.6M views in total, shown in 8 countries. ### Where does Project X Paris advertise on YouTube? Project X Paris's YouTube ads in the AdSee library ran most often in France, Belgium, Spain, Germany and the Netherlands. In total they were shown in 8 countries. ### How much does Project X Paris spend on YouTube ads? AdSee estimates Project X Paris's YouTube ad spend at $67.8K – $678K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Project X Paris. ### What is Project X Paris's most-viewed YouTube ad? The most-viewed Project X Paris ad in the AdSee library is “FXP HEART IN LOCK T-shirts”, with 1.5M views on YouTube. ### Where can I verify Project X Paris's ads? Project X Paris's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12135401060869079041?region=anywhere ## More top Retail Ecommerce advertisers - #2569 [Actimel](https://www.adsee.ai/ad-examples/youtube/brands/actimel) — est. spend $75.7K – $681K, 16 ads - #2571 [XXL Nutrition](https://www.adsee.ai/ad-examples/youtube/brands/xxl-nutrition) — est. spend $202K – $681K, 30 ads - #2575 [JYSK](https://www.adsee.ai/ad-examples/youtube/brands/jysk-18) — est. spend $259K – $680K, 91 ads - #2580 [Cole Haan](https://www.adsee.ai/ad-examples/youtube/brands/cole-haan) — est. spend $67.8K – $678K, 36 ads - #2582 [BOGNER](https://www.adsee.ai/ad-examples/youtube/brands/bogner) — est. spend $108K – $678K, 36 ads - #2586 [Alkosto](https://www.adsee.ai/ad-examples/youtube/brands/alkosto) — est. spend $135K – $677K, 34 ads - #2588 [IWC Schaffhausen](https://www.adsee.ai/ad-examples/youtube/brands/iwc-schaffhausen) — est. spend $81.2K – $676K, 15 ads - #2589 [LU](https://www.adsee.ai/ad-examples/youtube/brands/lu-2) — est. spend $275K – $676K, 32 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates