--- title: "Praxis YouTube Ads: Video Ad Examples & Spend | AdSee" description: "Explore top Praxis YouTube video ads with 13.5M views in the Netherlands. View promotional campaigns, app features, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/praxis" --- # Praxis YouTube ads: Commercials and campaign examples Praxis is a major Dutch DIY home improvement chain offering tools, building materials, and garden products across more than 180 stores and online. Its YouTube advertising in the Netherlands spans 17 ads with 13.5M views, focusing on Praxis Plus member perks, app tools, own-brand ranges, and seasonal Hammer Weeks promotions. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #3715 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/19) - Company: Praxis Doe-Het-Zelf Center B.V. - Category: Retail Ecommerce — DIY home improvement retailer - Headquarters: Netherlands - Estimated total YouTube ad spend: $149K – $365K (all-time, estimated range) - Ads indexed: 17 - Total views: 13.5M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR10120960553212968961?region=anywhere ## Most-viewed Praxis YouTube ads Top 17 by views, list updated October 2026. 1. [Praxis Eigen Merk - Een goed begin is Eigen Merk](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/praxis-eigen-merk-een-goed-begin-is-eigen-merk-WFHXzkuBe8k) — 2.8M views, 20s 2. [Praxis — Rent a Trailer with Praxis Plus](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/praxis-rent-a-trailer-with-praxis-plus-jVYmcMjtEZ4) — 2.4M views, 15s 3. [Praxis — Calculate your DIY materials with the Praxis app](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/praxis-calculate-your-diy-materials-with-the-praxis-app-3pP4OzhuE4w) — 2.1M views, 15s 4. [Praxis - Kerstbomen vanaf €14,99 met Praxis Plus](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/praxis-kerstbomen-vanaf-14-99-met-praxis-plus-SW_WRNJ3Z5E) — 1M views, 15s 5. [Praxis — Hamerweken met Praxis Plus korting](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/praxis-hamerweken-met-praxis-plus-korting-QDd5G6kQrfc) — 720.3K views, 15s 6. [Praxis — Hamer Weken met Praxis Plus korting](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/praxis-hamer-weken-met-praxis-plus-korting-V4H6hYngwK4) — 717.5K views, 15s 7. [Pattex — High Tack Challenge](https://www.adsee.ai/ad-examples/youtube/dtc/pattex-high-tack-challenge-Rsn-F8uVzK0) — 681.8K views, 19s 8. [Ceta Bever - Breng hout tot leven](https://www.adsee.ai/ad-examples/youtube/home-goods/ceta-bever-breng-hout-tot-leven-KpAql877n5M) — 666.7K views, 15s 9. [Praxis — Hammer Weeks](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/praxis-hammer-weeks-Ywm4cwYhdpA) — 527.3K views, 15s 10. [Praxis — Hamer Weken Korting](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/praxis-hamer-weken-korting-_GE7YVuK9A0) — 515.1K views, 15s 11. [Praxis - Get your Christmas tree from Praxis](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/praxis-get-your-christmas-tree-from-praxis-Knv3Rf1C21w) — 290.7K views, 20s 12. [Praxis - Nordmann Fir Trees for Christmas](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/praxis-nordmann-fir-trees-for-christmas-KtK6x31P_1U) — 247.1K views, 20s 13. [Praxis Eigen Merk: 40% korting op Decormode laminaat](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/praxis-eigen-merk-40-korting-op-decormode-laminaat-sXR7TuIHRFM) — 243.3K views, 6s 14. [Praxis - 25% Korting op Sencys Lichtbronnen](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/praxis-25-korting-op-sencys-lichtbronnen-vWBgIP8AWhY) — 148.2K views, 6s 15. [Perfection Muur & Plafondverf - Praxis Eigen Merk](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/perfection-muur-plafondverf-praxis-eigen-merk-_pAJos8v1dc) — 104.4K views, 6s 16. [Praxis — Verf Aanbiedingen](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/praxis-verf-aanbiedingen-jotTYU-3-9Y) — 81.8K views, 10s 17. [Flexa True Joy: Add Positive Vibes to Your Home](https://www.adsee.ai/ad-examples/youtube/home-goods/flexa-true-joy-add-positive-vibes-to-your-home-n3CrSlbK9dU) — 45.2K views, 33s ## About Praxis Praxis is a major Dutch hardware and DIY home improvement store chain. Founded in 1978 in Venlo, the company offers tools, building materials, decor, timber, and garden products via physical stores and its online e-commerce platform. It operates over 180 locations across the Netherlands and is owned by Maxeda DIY Group. ## Praxis YouTube ads — FAQ ### What is Praxis and what does it advertise on YouTube? Praxis is a Dutch DIY and home improvement chain that sells tools, building materials, home decor, timber, and garden products. Its YouTube advertising highlights products and services available through its stores and online platform. ### What are Praxis's YouTube ads about? Praxis's YouTube ads frequently promote its private label products, Praxis Plus loyalty discounts, and recurring events like Hammer Weeks. They also highlight customer tools and services, including trailer rentals and the Praxis app material calculator. ### What ad formats does Praxis use on YouTube? Praxis primarily uses horizontal video ads on YouTube, with most spots lasting 15 seconds or less. The retailer also incorporates a small share of vertical video formats and longer ads. ### In which languages does Praxis advertise on YouTube? Praxis advertises on YouTube entirely in Dutch, catering to its retail audience in the Netherlands. ### How many YouTube ads does Praxis run? AdSee has indexed 17 YouTube ads from Praxis, with 13.5M views in total, shown in 1 country. ### Where does Praxis advertise on YouTube? Praxis's YouTube ads in the AdSee library ran most often in the Netherlands. ### How much does Praxis spend on YouTube ads? AdSee estimates Praxis's YouTube ad spend at $149K – $365K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Praxis. ### What is Praxis's most-viewed YouTube ad? The most-viewed Praxis ad in the AdSee library is “Praxis Eigen Merk - Een goed begin is Eigen Merk”, with 2.9M views on YouTube. ### Where can I verify Praxis's ads? Praxis's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10120960553212968961?region=anywhere ## More top Retail Ecommerce advertisers - #3700 [Gemini](https://www.adsee.ai/ad-examples/youtube/brands/gemini) — est. spend $154K – $369K, 13 ads - #3706 [Wrist Aficionado](https://www.adsee.ai/ad-examples/youtube/brands/wrist-aficionado) — est. spend $147K – $367K, 12 ads - #3709 [Outletcity Metzingen](https://www.adsee.ai/ad-examples/youtube/brands/outletcity-metzingen) — est. spend $31.4K – $366K, 21 ads - #3720 [Trafic](https://www.adsee.ai/ad-examples/youtube/brands/trafic) — est. spend $31.2K – $364K, 25 ads - #3722 [NEF-NEF Homeware](https://www.adsee.ai/ad-examples/youtube/brands/nef-nef-homeware) — est. spend $53.9K – $364K, 32 ads - #3728 [Tchibo](https://www.adsee.ai/ad-examples/youtube/brands/tchibo-3) — est. spend $135K – $363K, 23 ads - #3729 [MebleMWM](https://www.adsee.ai/ad-examples/youtube/brands/meblemwm) — est. spend $67.2K – $363K, 19 ads - #3733 [NKD](https://www.adsee.ai/ad-examples/youtube/brands/nkd) — est. spend $67.0K – $362K, 33 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates