---
title: "PicPay YouTube Ads: 30+ Video Ad Examples | AdSee"
description: "Explore PicPay's top YouTube video ads in Brazil with 1.1B total views. See view counts, estimated spend ranges, and creative concepts across 30+ ads."
url: "https://www.adsee.ai/ad-examples/youtube/brands/picpay"
---

# PicPay YouTube ads: Commercials and estimated spend

PicPay is a Brazilian digital banking and payments platform offering digital wallets, instant transfers, credit cards, loans, and investment products. With 30+ ads and 1.1B views in Brazil, its video advertising focuses heavily on financial solutions like credit card perks, loans, and flexible Pix installments.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #438 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/3)
- Company: PicPay Instituição de Pagamentos S.A.
- Category: Fintech — Digital banking and payments
- Headquarters: Brazil
- Estimated total YouTube ad spend: $2.1M – $6.4M (all-time, estimated range)
- Ads indexed: 30
- Total views: 1.1B
- Markets: 1 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR07671994252850626561?region=anywhere

## Most-viewed PicPay YouTube ads

Top 20 by views, list updated October 2026.

1. [PicPay — Empréstimo para negativado com FGTS](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-empr-stimo-para-negativado-com-fgts-0T7SkCxwaAc) — 747.8M views, 20s
2. [PicPay — Empréstimo para negativado](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-empr-stimo-para-negativado-Ddbp1X-CD0M) — 137.1M views, 10s
3. [PicPay Card Gold — Credit Card with R$4,000 Limit and Zero Annual Fee](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-card-gold-credit-card-with-r-4-000-limit-and-zero-ann-an6F4dtExlY) — 93.9M views, 20s
4. [PicPay — Parcele o Pix](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-parcele-o-pix-8vvGYZlXYeQ) — 34.1M views, 10s
5. [PicPay: Parcele seu Pix em 12x com qualquer cartão](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-parcele-seu-pix-em-12x-com-qualquer-cart-o-uFcPZj5CoOs) — 31.5M views, 20s
6. [PicPay Card Gold — Credit Card with R$4,000 Limit and Zero Annual Fee](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-card-gold-credit-card-with-r-4-000-limit-and-zero-ann-tVNFGm8lhHM) — 14.2M views, 20s
7. [PicPay — Pix Parcelado em até 12x](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-pix-parcelado-em-at-12x-bhRPBUmk2TM) — 10.5M views, 21s
8. [PicPay — Parcelamento de Pix e Boletos](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-parcelamento-de-pix-e-boletos-ooXGP-f7Q94) — 9M views, 20s
9. [PicPay Shop — Seu celular novo está aqui.](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/picpay-shop-seu-celular-novo-est-aqui-4etPibL7R0Q) — 7.7M views, 20s
10. [PicPay Tap — Transforme seu celular em maquininha](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-tap-transforme-seu-celular-em-maquininha-ZvoadZJ2-uI) — 6.3M views, 33s
11. [PicPay Empresas — Parcelamento de Contas](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-empresas-parcelamento-de-contas-LSUIw4zqqQQ) — 5.7M views, 10s
12. [PicPay — Controle suas contas em um só app](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-controle-suas-contas-em-um-s-app-sZp1kaV3fQw) — 5M views, 20s
13. [PicPay — Aceite pagamentos com seu celular](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-aceite-pagamentos-com-seu-celular-puH5zlI9Xzk) — 4.4M views, 10s
14. [PicPay — Ative o modo seguro](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-ative-o-modo-seguro-5SiAGmgqlAE) — 3.9M views, 20s
15. [PicPay — Get Cashback and Financial Freedom](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-get-cashback-and-financial-freedom-FgmcAmad3E4) — 3.3M views, 25s
16. [PicPay — Antecipe seu FGTS](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-antecipe-seu-fgts-dL6AWTf9kK8) — 3.1M views, 35s
17. [PicPay - Maquininha grátis com taxa a partir de 0,74%](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-maquininha-gr-tis-com-taxa-a-partir-de-0-74-vaTQYOwFyVE) — 2.4M views, 10s
18. [PicPay — Win a R$25 coupon for game day](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-win-a-r-25-coupon-for-game-day-vR_iDlkihXk) — 486.2K views, 15s
19. [PicPay — Empréstimo para negativado](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-empr-stimo-para-negativado-FG0otTatCAo) — 386.3K views, 10s
20. [PicPay — Ganhe R$25 para assistir ao jogo](https://www.adsee.ai/ad-examples/youtube/fintech/picpay-ganhe-r-25-para-assistir-ao-jogo-LCyPVX5Lsz8) — 279.2K views, 15s

## About PicPay

PicPay is a Brazilian digital banking and payments platform that offers digital wallet accounts, instant transfers, credit cards, loans, and investment products. Founded in 2012 in Vitória, Brazil, it serves tens of millions of consumers and business merchants across the country. The company is majority-owned by J&F Investimentos.

## PicPay YouTube ads — FAQ

### What is PicPay?

PicPay is a Brazilian digital banking and payments platform founded in Brazil. PicPay advertises financial services including digital wallet accounts, instant transfers, credit cards, loans, and investment products for consumers and merchants.

### What are PicPay's YouTube ads about?

PicPay's YouTube ads focus on personal finance solutions, including loans, installment payments for Pix and bank slips, the PicPay Card Gold credit card, and mobile tools like PicPay Tap and PicPay Shop.

### What video formats does PicPay use in its YouTube ads?

PicPay uses an even balance of vertical Shorts-style and horizontal videos, typically sticking to shorter spots running 30 seconds or less.

### In which languages does PicPay advertise on YouTube?

PicPay advertises exclusively in Portuguese on YouTube, targeting its domestic audience in Brazil.

### How many YouTube ads does PicPay run?

AdSee has indexed 30 YouTube ads from PicPay, with 1.1B views in total, shown in 1 country.

### Where does PicPay advertise on YouTube?

PicPay's YouTube ads in the AdSee library ran most often in Brazil.

### How much does PicPay spend on YouTube ads?

AdSee estimates PicPay's YouTube ad spend at $2.1M – $6.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by PicPay.

### What is PicPay's most-viewed YouTube ad?

The most-viewed PicPay ad in the AdSee library is “PicPay — Empréstimo para negativado com FGTS”, with 748M views on YouTube.

### Where can I verify PicPay's ads?

PicPay's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07671994252850626561?region=anywhere

## More top Fintech advertisers

- #378 [Banamex](https://www.adsee.ai/ad-examples/youtube/brands/banamex) — est. spend $3.3M – $7.7M, 46 ads
- #383 [ING](https://www.adsee.ai/ad-examples/youtube/brands/ing) — est. spend $726K – $7.5M, 98 ads
- #427 [Robinhood](https://www.adsee.ai/ad-examples/youtube/brands/robinhood) — est. spend $400K – $6.7M, 24 ads
- #439 [BanCoppel](https://www.adsee.ai/ad-examples/youtube/brands/bancoppel) — est. spend $381K – $6.3M, 26 ads
- #451 [Raiffeisen Bank](https://www.adsee.ai/ad-examples/youtube/brands/raiffeisen-bank) — est. spend $693K – $6.2M, 80 ads
- #467 [BforBank](https://www.adsee.ai/ad-examples/youtube/brands/bforbank) — est. spend $1.8M – $6.0M, 62 ads
- #473 [CHECK24](https://www.adsee.ai/ad-examples/youtube/brands/check24) — est. spend $1.8M – $5.9M, 13 ads
- #479 [Invesco](https://www.adsee.ai/ad-examples/youtube/brands/invesco) — est. spend $2.3M – $5.9M, 19 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates