---
title: "Paulmann YouTube Ads: 100+ Video Ad Examples | AdSee"
description: "Browse 100+ Paulmann YouTube video ads with 24.5M views across 11 markets. Explore top outdoor and smart lighting campaigns and estimated spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/paulmann"
---

# Paulmann YouTube Ads and Video Campaigns

Founded in Germany, Paulmann manufactures indoor and outdoor lighting fixtures, LED lamps, and smart home controls. Across 11 markets, its YouTube video ads have earned 24.5M views, focusing heavily on atmospheric outdoor lighting, Plug & Shine garden setups, and smart home lighting solutions.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2214 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/12)
- Company: Paulmann Licht GmbH
- Category: Retail Ecommerce — Lighting manufacturer and retailer
- Headquarters: Germany
- Estimated total YouTube ad spend: $98.1K – $859K (all-time, estimated range)
- Ads indexed: 132
- Total views: 24.5M
- Markets: 11 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR13529086371821518849?region=anywhere

## Most-viewed Paulmann YouTube ads

Top 20 by views, list updated October 2026.

1. [Paulmann — Lighting for a pleasant atmosphere](https://www.adsee.ai/ad-examples/youtube/home-goods/paulmann-lighting-for-a-pleasant-atmosphere-T5CshbKQelI) — 889.2K views, 10s
2. [Paulmann Plug & Shine: Transformez votre jardin avec un éclairage facile](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/paulmann-plug-shine-transformez-votre-jardin-avec-un-clairag-wYDGJYR4e3o) — 880.2K views, 15s
3. [Paulmann — Lighting for your garden and favorite places](https://www.adsee.ai/ad-examples/youtube/home-goods/paulmann-lighting-for-your-garden-and-favorite-places-hcdk3T_bTpw) — 748.2K views, 10s
4. [Paulmann - Plug & Shine Garden Lighting](https://www.adsee.ai/ad-examples/youtube/home-goods/paulmann-plug-shine-garden-lighting-TC4kzunnqBw) — 622.8K views, 19s
5. [Paulmann Plug & Shine - Garden Lighting](https://www.adsee.ai/ad-examples/youtube/home-goods/paulmann-plug-shine-garden-lighting-EPcu8EwS-MY) — 610.7K views, 19s
6. [smik - Dein smartes Licht zum Wohlfühlen.](https://www.adsee.ai/ad-examples/youtube/dtc/smik-dein-smartes-licht-zum-wohlf-hlen-VFRAdRbzWd8) — 573.1K views, 15s
7. [Paulmann — Lighting for Atmosphere and Well-being](https://www.adsee.ai/ad-examples/youtube/home-goods/paulmann-lighting-for-atmosphere-and-well-being-fGEyql6VDO0) — 567.2K views, 10s
8. [Paulmann — Outdoor Lighting Solutions](https://www.adsee.ai/ad-examples/youtube/home-goods/paulmann-outdoor-lighting-solutions-KmAi_te0ZaA) — 529.9K views, 12s
9. [Paulmann - Vielseitige und kabellose Beleuchtung](https://www.adsee.ai/ad-examples/youtube/home-goods/paulmann-vielseitige-und-kabellose-beleuchtung-K72K-ad5JVU) — 523.2K views, 15s
10. [Paulmann — Gartenbeleuchtung für Gemütlichkeit und Sicherheit](https://www.adsee.ai/ad-examples/youtube/home-goods/paulmann-gartenbeleuchtung-f-r-gem-tlichkeit-und-sicherheit-DJI8bcxrzL0) — 520.8K views, 15s
11. [Paulmann Plug & Shine System – Garden Lighting](https://www.adsee.ai/ad-examples/youtube/dtc/paulmann-plug-shine-system-garden-lighting-jMOLN32wAng) — 510.2K views, 15s
12. [Paulmann - Outdoor Lighting Ideas](https://www.adsee.ai/ad-examples/youtube/home-goods/paulmann-outdoor-lighting-ideas-FhhIxJhecbU) — 498.2K views, 12s
13. [Paulmann Plug & Shine: Beautifully illuminated garden](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/paulmann-plug-shine-beautifully-illuminated-garden-uysZnrWbcWU) — 469.9K views, 19s
14. [Paulmann - Garden Lighting Solutions](https://www.adsee.ai/ad-examples/youtube/home-goods/paulmann-garden-lighting-solutions-SqWFfx9t2u4) — 464.9K views, 15s
15. [Paulmann — Plug & Shine Garden Lighting](https://www.adsee.ai/ad-examples/youtube/home-goods/paulmann-plug-shine-garden-lighting--v6GhLhYnSU) — 454.5K views, 19s
16. [Paulmann - Garden Lighting Cashback Offer](https://www.adsee.ai/ad-examples/youtube/home-goods/paulmann-garden-lighting-cashback-offer-XY1hkYoLAbE) — 440.8K views, 12s
17. [smik - L'éclairage intelligent qui inspire le bien-être.](https://www.adsee.ai/ad-examples/youtube/dtc/smik-l-clairage-intelligent-qui-inspire-le-bien-tre-_wjaWzAD5P0) — 419K views, 15s
18. [Paulmann — Garden Lighting Ideas](https://www.adsee.ai/ad-examples/youtube/dtc/paulmann-garden-lighting-ideas-1VMjeZ2cuaE) — 363.6K views, 14s
19. [Paulmann smik - L'éclairage intelligent qui inspire le bien-être](https://www.adsee.ai/ad-examples/youtube/dtc/paulmann-smik-l-clairage-intelligent-qui-inspire-le-bien-tre-kyAHGd1c99M) — 363.1K views, 15s
20. [Paulmann Gartenlicht – Einfache Installation und smarte Steuerung](https://www.adsee.ai/ad-examples/youtube/home-goods/paulmann-gartenlicht-einfache-installation-und-smarte-steuer-5NCrEqZK1E4) — 355.8K views, 15s

## About Paulmann

Paulmann is a German manufacturer and retailer of indoor and outdoor lighting fixtures, LED lamps, and smart lighting systems. Founded in 1978 and headquartered in Springe, Germany, the family-owned company offers over 2,500 lighting products across Europe. Its product catalog includes track lighting systems, recessed luminaires, outdoor lighting, and smart home controls.

## Paulmann YouTube ads — FAQ

### What does Paulmann advertise on YouTube?

Paulmann is a German manufacturer and retailer that advertises indoor and outdoor lighting solutions. Its product range includes LED lamps, track lighting systems, recessed luminaires, smart home controls, and outdoor fixtures.

### What are Paulmann's YouTube ads about?

Paulmann's YouTube ads primarily highlight the Plug & Shine outdoor lighting system, garden illumination, and wireless fixtures. Recurring themes focus on creating a comfortable home atmosphere, well-being, and smart lighting controls.

### What video formats does Paulmann use for YouTube ads?

Paulmann utilizes a mix of horizontal videos and vertical Shorts, with most ads produced as short spots lasting up to 15 seconds.

### In which languages does Paulmann advertise on YouTube?

Paulmann advertises primarily in German, followed by French and Dutch, reflecting its European market focus from Germany.

### How many YouTube ads does Paulmann run?

AdSee has indexed 132 YouTube ads from Paulmann, with 24.5M views in total, shown in 11 countries.

### Where does Paulmann advertise on YouTube?

Paulmann's YouTube ads in the AdSee library ran most often in Switzerland, Belgium, the United Kingdom, Germany and France. In total they were shown in 11 countries.

### How much does Paulmann spend on YouTube ads?

AdSee estimates Paulmann's YouTube ad spend at $98.1K – $859K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Paulmann.

### What is Paulmann's most-viewed YouTube ad?

The most-viewed Paulmann ad in the AdSee library is “Paulmann — Lighting for a pleasant atmosphere”, with 889K views on YouTube.

### Where can I verify Paulmann's ads?

Paulmann's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR13529086371821518849?region=anywhere

## More top Retail Ecommerce advertisers

- #2209 [SMYK](https://www.adsee.ai/ad-examples/youtube/brands/smyk) — est. spend $199K – $862K, 101 ads
- #2210 [Heelys](https://www.adsee.ai/ad-examples/youtube/brands/heelys) — est. spend $86.1K – $861K, 22 ads
- #2212 [Kwik Trip](https://www.adsee.ai/ad-examples/youtube/brands/kwik-trip) — est. spend $344K – $860K, 89 ads
- #2217 [Atida eFarma](https://www.adsee.ai/ad-examples/youtube/brands/atida-efarma) — est. spend $343K – $858K, 12 ads
- #2219 [Bemol](https://www.adsee.ai/ad-examples/youtube/brands/bemol) — est. spend $285K – $856K, 66 ads
- #2220 [Americanas](https://www.adsee.ai/ad-examples/youtube/brands/americanas) — est. spend $285K – $856K, 38 ads
- #2223 [Bulwark Protection](https://www.adsee.ai/ad-examples/youtube/brands/bulwark-protection) — est. spend $341K – $854K, 15 ads
- #2224 [The Good Guys](https://www.adsee.ai/ad-examples/youtube/brands/the-good-guys) — est. spend $320K – $854K, 23 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates