--- title: "Panerai YouTube Ads: 30+ Video Ad Examples | AdSee" description: "Browse Panerai's top YouTube video ads across 10 markets with 18.4M views. See view counts, estimated spend ranges, and watch showcases." url: "https://www.adsee.ai/ad-examples/youtube/brands/panerai" --- # Panerai YouTube Ads: Top Video Campaigns Panerai is a luxury watchmaker known for high-end diving timepieces and collections like the Luminor and Radiomir. With 30+ ads and 18.4M views across 10 markets, its video advertising centers heavily on timepieces such as the Luminor Marina under the theme Innovation From The Depths, alongside boutique invitations. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2122 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/11) - Company: Officine Panerai AG - Category: Retail Ecommerce — Luxury watchmaker - Estimated total YouTube ad spend: $92.0K – $920K (all-time, estimated range) - Ads indexed: 30 - Total views: 18.4M - Markets: 10 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR17690114116263346177?region=anywhere ## Most-viewed Panerai YouTube ads Top 20 by views, list updated October 2026. 1. [Panerai Luminor Marina - Innovation From The Depths](https://www.adsee.ai/ad-examples/youtube/other/panerai-luminor-marina-innovation-from-the-depths-Skq7Frg3wto) — 2.5M views, 15s 2. [Panerai Luminor - Innovation From The Depths](https://www.adsee.ai/ad-examples/youtube/other/panerai-luminor-innovation-from-the-depths-JTp-bKgZeMA) — 2.3M views, 15s 3. [Panerai Luminor - Innovation from the Depths](https://www.adsee.ai/ad-examples/youtube/other/panerai-luminor-innovation-from-the-depths-Z7TLO7taqk8) — 2.3M views, 15s 4. [Panerai — Luminor BiTempo Watch Presentation](https://www.adsee.ai/ad-examples/youtube/other/panerai-luminor-bitempo-watch-presentation-DdF4bcYAIjU) — 1.8M views, 15s 5. [Panerai Luminor Marina - Innovation From The Depths](https://www.adsee.ai/ad-examples/youtube/other/panerai-luminor-marina-innovation-from-the-depths-OJVWG0PAPY4) — 1.2M views, 15s 6. [Panerai Luminor Marina: Innovation from the Depths](https://www.adsee.ai/ad-examples/youtube/other/panerai-luminor-marina-innovation-from-the-depths-z7JC-_DKhuM) — 1.1M views, 15s 7. [Panerai Timepieces & Accessories](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/panerai-timepieces-accessories-JsPjMGyfKkE) — 599K views, 12s 8. [Panerai — Visit a Panerai Boutique](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/panerai-visit-a-panerai-boutique-gMiWDyCHQT0) — 488.8K views, 15s 9. [Panerai Luminor Marina: Innovation from the Depths](https://www.adsee.ai/ad-examples/youtube/other/panerai-luminor-marina-innovation-from-the-depths-GwD7VM73TmQ) — 486.1K views, 15s 10. [Panerai Luminor Marina: Innovation from the Depths](https://www.adsee.ai/ad-examples/youtube/automotive/panerai-luminor-marina-innovation-from-the-depths-EZYK3PKh598) — 444.2K views, 15s 11. [Panerai Luminor Marina — Innovation from the Depths](https://www.adsee.ai/ad-examples/youtube/other/panerai-luminor-marina-innovation-from-the-depths-2jN0otXE3Pg) — 409.4K views, 15s 12. [Panerai Luminor Marina - Innovation from the Depths](https://www.adsee.ai/ad-examples/youtube/other/panerai-luminor-marina-innovation-from-the-depths-ZMiLXgzc1DU) — 378.7K views, 15s 13. [Panerai Luminor Marina - Innovation From The Depths](https://www.adsee.ai/ad-examples/youtube/other/panerai-luminor-marina-innovation-from-the-depths-6s6XDs8RnjU) — 348.3K views, 15s 14. [Panerai Luminor Marina - Innovation from the Depths](https://www.adsee.ai/ad-examples/youtube/other/panerai-luminor-marina-innovation-from-the-depths-KwQfQ4TRFXI) — 318.6K views, 15s 15. [Panerai Luminor: Innovation From The Depths](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/panerai-luminor-innovation-from-the-depths-AcA6hx_OYvI) — 273.2K views, 15s 16. [Panerai Luminor - Innovation from the Depths](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/panerai-luminor-innovation-from-the-depths-TkB1oxlhNyw) — 263.3K views, 15s 17. [Panerai - Luxury Watches, Italian Design](https://www.adsee.ai/ad-examples/youtube/other/panerai-luxury-watches-italian-design-hTkP7GABkic) — 198.7K views, 14s 18. [Panerai Luminor Marina — Innovation From The Depths](https://www.adsee.ai/ad-examples/youtube/other/panerai-luminor-marina-innovation-from-the-depths-9RbsZjZWQNM) — 179.2K views, 15s 19. [Panerai Luminor Marina - Innovation From The Depths](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/panerai-luminor-marina-innovation-from-the-depths-6QHltnnYKQ8) — 172.5K views, 15s 20. [Panerai Luminor Marina - Innovation from the Depths](https://www.adsee.ai/ad-examples/youtube/other/panerai-luminor-marina-innovation-from-the-depths-0U8y8aODutE) — 157.4K views, 15s ## About Panerai Panerai is a Swiss-Italian luxury watchmaker known for high-end diving timepieces and military-inspired designs, including its iconic Radiomir and Luminor collections. Founded in Florence, Italy in 1860 by Giovanni Panerai, the brand historically produced precision instruments and watches for the Royal Italian Navy. Today, the company operates as a subsidiary of luxury group Richemont, with watchmaking manufacture in Neuchâtel, Switzerland, and sells its timepieces globally. ## Panerai YouTube ads — FAQ ### What is Panerai? Officine Panerai AG is a Swiss-Italian luxury watchmaker founded in Florence in 1860, operating under Richemont with manufacturing in Neuchâtel, Switzerland. Panerai specializes in high-end diving timepieces and military-inspired designs, including its Radiomir and Luminor collections. ### What are Panerai's YouTube ads about? Panerai's YouTube ads focus prominently on the Luminor and Luminor Marina watch collections under the theme Innovation From The Depths. The ads also showcase timepiece presentations like the Luminor BiTempo, general accessories, and invitations to visit a Panerai boutique. ### What ad formats does Panerai use on YouTube? Panerai runs short commercials that are up to 15 seconds long. The advertiser uses a mix of standard horizontal videos alongside vertical Shorts-style formats. ### In which languages does Panerai advertise on YouTube? Panerai advertises on YouTube primarily in English, followed by Italian and French. ### How many YouTube ads does Panerai run? AdSee has indexed 30 YouTube ads from Panerai, with 18.4M views in total, shown in 10 countries. ### Where does Panerai advertise on YouTube? Panerai's YouTube ads in the AdSee library ran most often in the United States, France, Italy, Switzerland and Germany. In total they were shown in 10 countries. ### How much does Panerai spend on YouTube ads? AdSee estimates Panerai's YouTube ad spend at $92.0K – $920K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Panerai. ### What is Panerai's most-viewed YouTube ad? The most-viewed Panerai ad in the AdSee library is “Panerai Luminor Marina - Innovation From The Depths”, with 2.6M views on YouTube. ### Where can I verify Panerai's ads? Panerai's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17690114116263346177?region=anywhere ## More top Retail Ecommerce advertisers - #2105 [i-Run](https://www.adsee.ai/ad-examples/youtube/brands/i-run) — est. spend $172K – $931K, 45 ads - #2109 [Back Market](https://www.adsee.ai/ad-examples/youtube/brands/back-market-3) — est. spend $275K – $928K, 13 ads - #2111 [HyperX](https://www.adsee.ai/ad-examples/youtube/brands/hyperx) — est. spend $204K – $928K, 22 ads - #2124 [Supply](https://www.adsee.ai/ad-examples/youtube/brands/supply) — est. spend $368K – $919K, 23 ads - #2126 [Vorttexia](https://www.adsee.ai/ad-examples/youtube/brands/vorttexia) — est. spend $210K – $917K, 51 ads - #2131 [NordicTrack](https://www.adsee.ai/ad-examples/youtube/brands/nordictrack) — est. spend $366K – $915K, 27 ads - #2132 [eobuwie.pl](https://www.adsee.ai/ad-examples/youtube/brands/eobuwie-pl) — est. spend $102K – $915K, 42 ads - #2136 [CEWE](https://www.adsee.ai/ad-examples/youtube/brands/cewe) — est. spend $370K – $912K, 20 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates