--- title: "OTTO YouTube Ads: 200+ Video Ad Examples | AdSee" description: "Explore 200+ OTTO YouTube video ads with 346M total views across 2 markets. See top commercials, performance metrics, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/otto" --- # OTTO YouTube ads: top video campaigns and creative examples OTTO is a German e-commerce marketplace offering fashion, furniture, electronics, and home goods. Across 2 markets, its video advertising features 200+ ads with 346M views, leaning heavily into seasonal summer campaigns, family essentials, and warm-weather activities. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #240 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/2) - Company: Otto GmbH & Co. KGaA - Category: Retail Ecommerce — E-commerce & retail marketplace - Headquarters: Germany - Estimated total YouTube ad spend: $3.8M – $12.1M (all-time, estimated range) - Ads indexed: 281 - Total views: 346M - Markets: 2 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR01275424606227791873?region=anywhere ## Most-viewed OTTO YouTube ads Top 20 by views, list updated October 2026. 1. [OTTO — Alles für euren Sommer](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-alles-f-r-euren-sommer-nW3rUAIeqtw) — 16.2M views, 15s 2. [OTTO — Summer Fun on the Beach](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-summer-fun-on-the-beach-4Qpy7tmrXjw) — 10.5M views, 10s 3. [OTTO - Sommer eiskalt serviert](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-sommer-eiskalt-serviert-QYZpkQ6Obhg) — 8.8M views, 12s 4. [OTTO - Summer Fun on the Beach](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-summer-fun-on-the-beach-wMqDbf05xQg) — 8.1M views, 10s 5. [OTTO — Summer Fun](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-summer-fun-qgLXT5iaFvQ) — 7.8M views, 6s 6. [OTTO - Summer Essentials for the Family](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-summer-essentials-for-the-family-fHZp9a0E2ug) — 7.2M views, 15s 7. [OTTO — Summer Card Game on the Beach](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-summer-card-game-on-the-beach-nYqnG_EhFws) — 5.2M views, 11s 8. [OTTO — Dieser Sommer liefert ab.](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-dieser-sommer-liefert-ab-jjaqS4Iej_I) — 4.7M views, 10s 9. [OTTO — Sommer, wie wir ihn feiern.](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-sommer-wie-wir-ihn-feiern-Ixp3n-kgnNQ) — 4.6M views, 12s 10. [OTTO — Sommer, wie wir's lieben.](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-sommer-wie-wir-s-lieben-Xch7cX-pwIU) — 4.4M views, 11s 11. [OTTO - Große Geschenkvielfalt](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-gro-e-geschenkvielfalt-wyfbZuJuFUg) — 4.3M views, 6s 12. [OTTO — Summer is Coming](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-summer-is-coming-eZW-kRtXlPI) — 4.2M views, 11s 13. [OTTO — Große Geschenkvielfalt](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-gro-e-geschenkvielfalt-Y-2e8RnBvWY) — 4M views, 6s 14. [OTTO — Spring Campaign](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-spring-campaign-AgUTk1Ond8c) — 4M views, 6s 15. [OTTO — Summer Mini Golf](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-summer-mini-golf-PplurjluY1Q) — 3.9M views, 10s 16. [OTTO - Find ich gut](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-find-ich-gut-t3UWN45ckTA) — 3.6M views, 10s 17. [OTTO - Find ich gut](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-find-ich-gut-lpLbzs4ZM4s) — 3.4M views, 6s 18. [OTTO: 20% auf Wohnen](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-20-auf-wohnen-WZkwsGhnBOA) — 3.3M views, 10s 19. [OTTO — 20% off home goods](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-20-off-home-goods-5_4kQ7Yr7_g) — 3.2M views, 8s 20. [OTTO — Find ich gut](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/otto-find-ich-gut-KKgdlzqg4zE) — 3.1M views, 30s ## About OTTO OTTO is a German e-commerce platform and online marketplace selling fashion, furniture, consumer electronics, and home goods. Founded in 1949 by Werner Otto as a mail-order business in Hamburg, it has grown into one of Germany's largest domestic online retailers. The platform serves consumer markets in Germany and is a principal brand of the Otto Group. ## OTTO YouTube ads — FAQ ### What is OTTO? OTTO is a German e-commerce platform and retail marketplace operated by Otto GmbH & Co. KGaA. The company offers a wide range of products including fashion, furniture, consumer electronics, and home goods. ### What are OTTO's YouTube ads about? OTTO's YouTube ads frequently highlight summer themes, focusing on beach activities, family summer essentials, and seasonal retail offers. ### What video formats does OTTO use for YouTube ads? OTTO uses both vertical Shorts-style videos and horizontal formats, with the vast majority of spots running 15 seconds or less. ### In which languages does OTTO advertise on YouTube? OTTO advertises exclusively in German on YouTube, targeting consumers in its domestic market of Germany. ### How many YouTube ads does OTTO run? AdSee has indexed 281 YouTube ads from OTTO, with 346M views in total, shown in 2 countries. ### Where does OTTO advertise on YouTube? OTTO's YouTube ads in the AdSee library ran most often in Germany and Switzerland. ### How much does OTTO spend on YouTube ads? AdSee estimates OTTO's YouTube ad spend at $3.8M – $12.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by OTTO. ### What is OTTO's most-viewed YouTube ad? The most-viewed OTTO ad in the AdSee library is “OTTO — Alles für euren Sommer”, with 16.3M views on YouTube. ### Where can I verify OTTO's ads? OTTO's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01275424606227791873?region=anywhere ## More top Retail Ecommerce advertisers - #224 [H-E-B](https://www.adsee.ai/ad-examples/youtube/brands/h-e-b) — est. spend $5.0M – $12.5M, 20 ads - #231 [CELSIUS](https://www.adsee.ai/ad-examples/youtube/brands/celsius) — est. spend $743K – $12.4M, 194 ads - #232 [Intimissimi](https://www.adsee.ai/ad-examples/youtube/brands/intimissimi) — est. spend $742K – $12.4M, 163 ads - #243 [Movado](https://www.adsee.ai/ad-examples/youtube/brands/movado) — est. spend $1.2M – $12.0M, 61 ads - #244 [lululemon](https://www.adsee.ai/ad-examples/youtube/brands/lululemon) — est. spend $720K – $12.0M, 70 ads - #246 [GoPro](https://www.adsee.ai/ad-examples/youtube/brands/gopro) — est. spend $1.2M – $11.8M, 28 ads - #254 [Drogasil](https://www.adsee.ai/ad-examples/youtube/brands/drogasil) — est. spend $847K – $11.4M, 93 ads - #255 [LOEWE](https://www.adsee.ai/ad-examples/youtube/brands/loewe) — est. spend $1.1M – $11.4M, 58 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates