--- title: "& Other Stories YouTube Ads: Top Video Commercials | AdSee" description: "Explore top YouTube ads from & Other Stories with 46.6M total views across 16 markets. Review view counts, reach, and estimated ad spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/other-stories" --- # Top & Other Stories YouTube ads and video campaigns & Other Stories is an upscale lifestyle brand from the H&M Group offering women's clothing, footwear, bags, accessories, and beauty products. Its YouTube advertising footprint includes 30+ ads across 16 markets, generating 46.6M total views. The campaigns highlight the brand's global retail presence and fashion collections. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1049 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/6) - Company: H&M Hennes & Mauritz GBC AB - Category: Retail Ecommerce — Women's fashion and accessories retail - Headquarters: Sweden - Estimated total YouTube ad spend: $233K – $2.3M (all-time, estimated range) - Ads indexed: 39 - Total views: 46.6M - Markets: 16 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR10543390377983868929?region=anywhere ## Most-viewed & Other Stories YouTube ads Top 20 by views, list updated October 2026. 1. [& Other Stories](https://www.adsee.ai/ad-examples/youtube/dtc/other-stories-kHchztn8EPY) — 7M views, 10s 2. [& OTHER STORIES](https://www.adsee.ai/ad-examples/youtube/dtc/other-stories-DmuwHy1apH8) — 5.5M views, 10s 3. [&Other Stories](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/other-stories-tf04Z5k7PUc) — 5.3M views, 10s 4. [& Other Stories](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/other-stories-Yp5d4jAmWto) — 4.7M views, 10s 5. [& Other Stories](https://www.adsee.ai/ad-examples/youtube/dtc/other-stories-J4rFc4vXiYU) — 3.5M views, 10s 6. [& Other Stories](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/other-stories-8HGR99KSGWg) — 3.2M views, 36s 7. [& Other Stories](https://www.adsee.ai/ad-examples/youtube/dtc/other-stories-erllK6mZMMQ) — 2.8M views, 10s 8. [& Other Stories](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/other-stories-lXYKVud-vVs) — 2.1M views, 9s 9. [& Other Stories](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/other-stories-I_sqelM0JmA) — 1.7M views, 9s 10. [& Other Stories](https://www.adsee.ai/ad-examples/youtube/dtc/other-stories-4QArH6lMa28) — 1.6M views, 12s 11. [& Other Stories - Fashion Advertisement](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/other-stories-fashion-advertisement-cvtTgRQAvR0) — 1.4M views, 13s 12. [& Other Stories](https://www.adsee.ai/ad-examples/youtube/dtc/other-stories-So6LLNYtmmE) — 1.2M views, 30s 13. [Me and Bestie on Our Way](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/me-and-bestie-on-our-way-6DZmniBEClQ) — 917.2K views, 7s 14. [Fashion photoshoot with instant camera](https://www.adsee.ai/ad-examples/youtube/dtc/fashion-photoshoot-with-instant-camera-U8aCsy3oDJM) — 916.6K views, 7s 15. [Fashion Showcase: Women Posing and Taking Selfies](https://www.adsee.ai/ad-examples/youtube/dtc/fashion-showcase-women-posing-and-taking-selfies-JB88P6kanZM) — 916.6K views, 8s 16. [Person in Red Posing Against Red Van](https://www.adsee.ai/ad-examples/youtube/dtc/person-in-red-posing-against-red-van-kxQmsEOR4us) — 916.4K views, 9s 17. [Our Models On Set](https://www.adsee.ai/ad-examples/youtube/dtc/our-models-on-set-XQIeEVigDQI) — 835.3K views, 13s 18. [Julia and Maya: Not Sisters by Blood](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/julia-and-maya-not-sisters-by-blood-wB4yp04g6b0) — 428K views, 49s 19. [& Other Stories](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/other-stories-ltChBWB9E1E) — 108K views, 12s 20. [& other Stories](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/other-stories-t3BjnH8LsJY) — 96K views, 12s ## About & Other Stories & Other Stories is a retail brand offering women's clothing, footwear, bags, accessories, and beauty products. Launched in 2013, the brand operates retail stores and e-commerce across Europe, North America, Asia, and other international markets. It is an upscale lifestyle brand owned by Sweden-based clothing company H&M Group. ## & Other Stories YouTube ads — FAQ ### What is & Other Stories? & Other Stories is a Swedish upscale retail brand owned by the H&M Group. Launched in 2013, & Other Stories sells women's clothing, footwear, bags, accessories, and beauty products through retail stores and its e-commerce website. ### What formats does & Other Stories use for YouTube ads? & Other Stories uses a combination of horizontal videos and vertical Shorts-style spots. Most & Other Stories YouTube ads are short, lasting up to 15 seconds, with some extending to 30 seconds or one minute. ### In which languages does & Other Stories advertise on YouTube? & Other Stories runs its YouTube video advertising campaigns in English. ### How many YouTube ads does & Other Stories run? AdSee has indexed 39 YouTube ads from & Other Stories, with 46.6M views in total, shown in 16 countries. ### Where does & Other Stories advertise on YouTube? & Other Stories's YouTube ads in the AdSee library ran most often in the United Kingdom, Germany, France, Norway and Austria. In total they were shown in 16 countries. ### How much does & Other Stories spend on YouTube ads? AdSee estimates & Other Stories's YouTube ad spend at $233K – $2.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by & Other Stories. ### What is & Other Stories's most-viewed YouTube ad? The most-viewed & Other Stories ad in the AdSee library is “& Other Stories”, with 7.0M views on YouTube. ### Where can I verify & Other Stories's ads? & Other Stories's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10543390377983868929?region=anywhere ## More top Retail Ecommerce advertisers - #1035 [Reserved](https://www.adsee.ai/ad-examples/youtube/brands/reserved) — est. spend $222K – $2.4M, 280 ads - #1040 [Fabryka Dobrych Materacy](https://www.adsee.ai/ad-examples/youtube/brands/fabryka-dobrych-materacy) — est. spend $228K – $2.4M, 163 ads - #1048 [Truffaut](https://www.adsee.ai/ad-examples/youtube/brands/truffaut) — est. spend $432K – $2.3M, 41 ads - #1050 [Huckberry](https://www.adsee.ai/ad-examples/youtube/brands/huckberry) — est. spend $186K – $2.3M, 60 ads - #1055 [Riachuelo](https://www.adsee.ai/ad-examples/youtube/brands/riachuelo) — est. spend $92.7K – $2.3M, 47 ads - #1060 [Trex](https://www.adsee.ai/ad-examples/youtube/brands/trex) — est. spend $138K – $2.3M, 57 ads - #1063 [Sephora](https://www.adsee.ai/ad-examples/youtube/brands/sephora-3) — est. spend $427K – $2.3M, 109 ads - #1065 [Debenhams](https://www.adsee.ai/ad-examples/youtube/brands/debenhams) — est. spend $229K – $2.3M, 23 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates