--- title: "Only Curls YouTube Ads: 30+ Video Ad Examples | AdSee" description: "Browse 30+ Only Curls YouTube video ads with 11.3M views across 9 markets. Discover top creatives, view counts, and estimated spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/only-curls" --- # Only Curls YouTube Ads: Watch Top Commercials Founded in 2016, London-based Only Curls creates haircare products and accessories specifically designed for naturally curly, wavy, and coily hair. The brand's YouTube advertising spans 9 markets with 30+ video ads and 11.3M views, frequently highlighting step-by-step curly hair routines, frizz transformations, and its Little Curls detangling line. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2906 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/15) - Company: ONLY CURLS LTD - Category: DTC — Curly haircare products - Headquarters: United Kingdom - Estimated total YouTube ad spend: $45.4K – $567K (all-time, estimated range) - Ads indexed: 36 - Total views: 11.3M - Markets: 9 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR10684543842511749121?region=anywhere ## Most-viewed Only Curls YouTube ads Top 20 by views, list updated October 2026. 1. [Only Curls — Curly Hair Routine](https://www.adsee.ai/ad-examples/youtube/dtc/only-curls-curly-hair-routine-0LwJIbrZZcM) — 1.5M views, 38s 2. [Little Curls Detangling Conditioner for Nourished Curls](https://www.adsee.ai/ad-examples/youtube/dtc/little-curls-detangling-conditioner-for-nourished-curls-cC6gfpSomA4) — 921K views, 14s 3. [Only Curls — Achieve Defined, Hydrated, Bouncy Curls](https://www.adsee.ai/ad-examples/youtube/dtc/only-curls-achieve-defined-hydrated-bouncy-curls-CuYBicFYP2o) — 842.3K views, 33s 4. [Only Curls — Defined, Hydrated, Bouncy Curls](https://www.adsee.ai/ad-examples/youtube/dtc/only-curls-defined-hydrated-bouncy-curls-3de2xbKVCd4) — 686.9K views, 33s 5. [Only Curls — Achieve Defined, Hydrated, Bouncy Curls](https://www.adsee.ai/ad-examples/youtube/dtc/only-curls-achieve-defined-hydrated-bouncy-curls-vXiRJV5aM3w) — 648.8K views, 33s 6. [Hair Frizz Transformation](https://www.adsee.ai/ad-examples/youtube/dtc/hair-frizz-transformation-ILfgYZpRXLw) — 630.2K views, 9s 7. [Little Curls — Magic Detangling Spray](https://www.adsee.ai/ad-examples/youtube/dtc/little-curls-magic-detangling-spray-RN3r9LuZvF0) — 558.2K views, 25s 8. [Only Curls — Defined, Hydrated, Bouncy Curls](https://www.adsee.ai/ad-examples/youtube/dtc/only-curls-defined-hydrated-bouncy-curls-OLZ0PDlIJvA) — 540.5K views, 33s 9. [Teaching a baby to care for their curls](https://www.adsee.ai/ad-examples/youtube/dtc/teaching-a-baby-to-care-for-their-curls-kZH_KA4ijDA) — 431.6K views, 12s 10. [Only Curls — Defined, Hydrated, Bouncy Curls](https://www.adsee.ai/ad-examples/youtube/dtc/only-curls-defined-hydrated-bouncy-curls-fpqO-TyBDtg) — 410.5K views, 33s 11. [Little Curls — Styling Little Curls](https://www.adsee.ai/ad-examples/youtube/dtc/little-curls-styling-little-curls-mOv0U4na3fc) — 402.6K views, 49s 12. [Only Curls Black Friday Sale - Up to 30% Off](https://www.adsee.ai/ad-examples/youtube/dtc/only-curls-black-friday-sale-up-to-30-off-W0LdW_UEFZw) — 366.7K views, 15s 13. [Only Curls — Take the Curl Quiz](https://www.adsee.ai/ad-examples/youtube/dtc/only-curls-take-the-curl-quiz-bzoh6Ajm8Vg) — 307.4K views, 19s 14. [Only Curls — Enhancing Curl Gel](https://www.adsee.ai/ad-examples/youtube/dtc/only-curls-enhancing-curl-gel-8ZlpPFWf6_o) — 264.6K views, 21s 15. [Only Curls — Defined, Hydrated, Bouncy Curls](https://www.adsee.ai/ad-examples/youtube/dtc/only-curls-defined-hydrated-bouncy-curls-4qmElFOKltc) — 258.8K views, 33s 16. [Only Curls — Achieve Defined, Hydrated, Bouncy Curls](https://www.adsee.ai/ad-examples/youtube/dtc/only-curls-achieve-defined-hydrated-bouncy-curls-dsgjN-JpDRQ) — 243.3K views, 33s 17. [Only Curls — Defined, Hydrated, Bouncy Curls](https://www.adsee.ai/ad-examples/youtube/dtc/only-curls-defined-hydrated-bouncy-curls-Oy4qG7YVuHU) — 242.8K views, 33s 18. [Only Curls Enhancing Curl Gel - Say Goodbye to Frizz](https://www.adsee.ai/ad-examples/youtube/dtc/only-curls-enhancing-curl-gel-say-goodbye-to-frizz-fomu0rRq_uE) — 241.9K views, 21s 19. [Only Curls — Defined, Hydrated, Bouncy Curls](https://www.adsee.ai/ad-examples/youtube/dtc/only-curls-defined-hydrated-bouncy-curls-bEnW0FegLOc) — 235.3K views, 33s 20. [Little Curl - Confidence Starts with the Right Curl Care](https://www.adsee.ai/ad-examples/youtube/dtc/little-curl-confidence-starts-with-the-right-curl-care-CCozypRAXuo) — 221.7K views, 12s ## About Only Curls Only Curls is a London-based haircare brand specializing in products and accessories designed specifically for naturally curly, wavy, and coily hair. Founded in 2016 by Lizzie Carter, the company offers hydrating cleansers, conditioners, styling gels, microfibre towels, and satin sleep accessories. The brand sells directly to consumers via its website and mobile app, as well as through select retail partners. ## Only Curls YouTube ads — FAQ ### What does Only Curls advertise on YouTube? Only Curls is a London-based haircare brand that advertises products specifically designed for naturally curly, wavy, and coily hair. Its YouTube campaigns feature items such as cleansers, conditioners, styling gels, detangling sprays, and accessories. ### What are Only Curls's YouTube ads about? YouTube ads from Only Curls focus on routines for achieving defined, hydrated, bouncy curls and tackling frizz. The campaigns also showcase its Little Curls product line, highlighting detangling sprays and conditioners for children. ### What ad formats does Only Curls use on YouTube? Only Curls uses a mix of horizontal video ads and vertical Shorts. Most of the brand's video ads are either quick spots lasting up to 15 seconds or mid-length videos running between 31 and 60 seconds. ### In which languages does Only Curls advertise on YouTube? Only Curls advertises exclusively in English on YouTube, targeting audiences looking for curl-care solutions. ### How many YouTube ads does Only Curls run? AdSee has indexed 36 YouTube ads from Only Curls, with 11.3M views in total, shown in 9 countries. ### Where does Only Curls advertise on YouTube? Only Curls's YouTube ads in the AdSee library ran most often in the United Kingdom, the United States, Italy, Ireland and Spain. In total they were shown in 9 countries. ### How much does Only Curls spend on YouTube ads? AdSee estimates Only Curls's YouTube ad spend at $45.4K – $567K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Only Curls. ### What is Only Curls's most-viewed YouTube ad? The most-viewed Only Curls ad in the AdSee library is “Only Curls — Curly Hair Routine”, with 1.5M views on YouTube. ### Where can I verify Only Curls's ads? Only Curls's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10684543842511749121?region=anywhere ## More top DTC advertisers - #2866 [Rylee + Cru](https://www.adsee.ai/ad-examples/youtube/brands/rylee-cru) — est. spend $128K – $582K, 52 ads - #2894 [Zephta](https://www.adsee.ai/ad-examples/youtube/brands/zephta) — est. spend $34.3K – $571K, 25 ads - #2896 [Bulk Nutrients](https://www.adsee.ai/ad-examples/youtube/brands/bulk-nutrients) — est. spend $214K – $571K, 36 ads - #2901 [ZYN](https://www.adsee.ai/ad-examples/youtube/brands/zyn) — est. spend $241K – $569K, 30 ads - #2903 [Lialys](https://www.adsee.ai/ad-examples/youtube/brands/lialys) — est. spend $125K – $568K, 15 ads - #2904 [Quitoque](https://www.adsee.ai/ad-examples/youtube/brands/quitoque) — est. spend $239K – $568K, 17 ads - #2909 [Leonisa](https://www.adsee.ai/ad-examples/youtube/brands/leonisa) — est. spend $56.7K – $567K, 13 ads - #2930 [3Dconnexion](https://www.adsee.ai/ad-examples/youtube/brands/3dconnexion) — est. spend $56.1K – $561K, 28 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates