---
title: "OnePass YouTube Ads: Video Ad Examples | AdSee"
description: "Browse OnePass YouTube ads with performance data. Explore top video campaigns in Australia, view counts, and estimated ad spend ranges."
url: "https://www.adsee.ai/ad-examples/youtube/brands/onepass"
---

# OnePass YouTube Ads and Video Campaigns

OnePass is an Australian retail loyalty membership program by Wesfarmers offering perks across stores like Kmart, Target, and Bunnings Warehouse. Its YouTube advertising in Australia totals 26.9M views across 17 ads. Key campaigns highlight free trials, promotional pricing, bonus Flybuys points, and free delivery.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #1904 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/10)
- Company: Wesfarmers One Pass Pty Ltd
- Category: Retail Ecommerce — Retail loyalty membership program
- Headquarters: Australia
- Estimated total YouTube ad spend: $403K – $1.1M (all-time, estimated range)
- Ads indexed: 17
- Total views: 26.9M
- Markets: 1 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR08489645731248865281?region=anywhere

## Most-viewed OnePass YouTube ads

Top 17 by views, list updated October 2026.

1. [OnePass — Start Your 30 Day Free Trial](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/onepass-start-your-30-day-free-trial-knZD893Y84Q) — 8.3M views, 15s
2. [OnePass — First Year for $20](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/onepass-first-year-for-20-pwBeGl3frcI) — 2.8M views, 6s
3. [OnePass — Half Price First Year Offer](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/onepass-half-price-first-year-offer-4GEXp5zutag) — 2.7M views, 6s
4. [OnePass — Free Delivery & 30 Day Free Trial](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/onepass-free-delivery-30-day-free-trial-XNUN074p74g) — 2M views, 6s
5. [OnePass — Black Friday Early Access](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/onepass-black-friday-early-access-FFo-iMOz1ak) — 2M views, 15s
6. [OnePass — 5X Flybuys Points & Free Trial](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/onepass-5x-flybuys-points-free-trial-ZPwlLspCocI) — 1.8M views, 6s
7. [OnePass — Free Delivery & 30 Day Free Trial](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/onepass-free-delivery-30-day-free-trial-CgOFLm_dhTw) — 1.7M views, 15s
8. [OnePass — Get 5x Flybuys Points at Kmart, Target & More](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/onepass-get-5x-flybuys-points-at-kmart-target-more-oS0__imRg1E) — 1.6M views, 15s
9. [OnePass — Earn 5x Flybuys Points](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/onepass-earn-5x-flybuys-points-LX9EUoCDvms) — 959.8K views, 15s
10. [OnePass Big Brands Bonanza - Exclusive Early Access](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/onepass-big-brands-bonanza-exclusive-early-access-c7ap-nSSKuA) — 613.9K views, 15s
11. [OnePass — Black Friday Early Access](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/onepass-black-friday-early-access-e3nsMSIzNUk) — 538.2K views, 15s
12. [OnePass — Supercharge Your Flybuys Points](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/onepass-supercharge-your-flybuys-points-P5GboC1Ilmw) — 416.8K views, 6s
13. [Kmart — OnePass Annual Offer](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/kmart-onepass-annual-offer-u9njpYu0irE) — 356.4K views, 6s
14. [OnePass — Free Delivery & Membership Offer](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/onepass-free-delivery-membership-offer-jy-U7bvSQb0) — 311.6K views, 15s
15. [OnePass — Free Delivery Offer](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/onepass-free-delivery-offer-YAjUqkiv_jA) — 210.7K views, 6s
16. [OnePass Big Brands Bonanza](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/onepass-big-brands-bonanza-6Kfc9orbk0k) — 90.7K views, 15s
17. [OnePass Big Brands Bonanza](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/onepass-big-brands-bonanza-D-0B7JG-ZeQ) — 89.2K views, 15s

## About OnePass

OnePass is an Australian retail subscription and loyalty membership program operated by Wesfarmers One Pass Pty Ltd, a subsidiary of Wesfarmers. The service offers subscribers benefits across participating Australian retailers including Kmart, Target, Bunnings Warehouse, Officeworks, Priceline, and InstantScripts. Member benefits include free standard delivery on eligible orders, bonus Flybuys points, 365-day change of mind returns, and express Click & Collect.

## OnePass YouTube ads — FAQ

### What is OnePass?

OnePass is an Australian retail subscription and loyalty program operated by Wesfarmers One Pass Pty Ltd. It provides subscriber perks across retailers like Kmart, Target, Bunnings Warehouse, and Officeworks, offering free standard delivery on eligible orders, bonus Flybuys points, and express Click & Collect.

### What are OnePass's YouTube ads about?

OnePass's YouTube ads primarily promote trial offers and subscription perks. Common themes include 30-day free trials, discounted first-year pricing, free delivery benefits, earning 5x Flybuys points, and early access to retail shopping events.

### What video formats does OnePass use for its YouTube ads?

OnePass relies entirely on short, horizontal video ads, with all of its spots running up to 15 seconds in length.

### In which languages does OnePass advertise on YouTube?

OnePass advertises on YouTube exclusively in English, targeting consumers in Australia.

### How many YouTube ads does OnePass run?

AdSee has indexed 17 YouTube ads from OnePass, with 26.9M views in total, shown in 1 country.

### Where does OnePass advertise on YouTube?

OnePass's YouTube ads in the AdSee library ran most often in Australia.

### How much does OnePass spend on YouTube ads?

AdSee estimates OnePass's YouTube ad spend at $403K – $1.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by OnePass.

### What is OnePass's most-viewed YouTube ad?

The most-viewed OnePass ad in the AdSee library is “OnePass — Start Your 30 Day Free Trial”, with 8.3M views on YouTube.

### Where can I verify OnePass's ads?

OnePass's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR08489645731248865281?region=anywhere

## More top Retail Ecommerce advertisers

- #1885 [JYSK](https://www.adsee.ai/ad-examples/youtube/brands/jysk-4) — est. spend $420K – $1.1M, 73 ads
- #1889 [D.Franklin](https://www.adsee.ai/ad-examples/youtube/brands/d-franklin) — est. spend $65.4K – $1.1M, 143 ads
- #1901 [BABY born](https://www.adsee.ai/ad-examples/youtube/brands/baby-born) — est. spend $169K – $1.1M, 43 ads
- #1903 [GANT](https://www.adsee.ai/ad-examples/youtube/brands/gant-3) — est. spend $236K – $1.1M, 34 ads
- #1912 [RS](https://www.adsee.ai/ad-examples/youtube/brands/rs) — est. spend $79.8K – $1.1M, 25 ads
- #1914 [AllModern](https://www.adsee.ai/ad-examples/youtube/brands/allmodern) — est. spend $85.0K – $1.1M, 41 ads
- #1921 [RC Willey](https://www.adsee.ai/ad-examples/youtube/brands/rc-willey) — est. spend $423K – $1.1M, 71 ads
- #1923 [RRmoto](https://www.adsee.ai/ad-examples/youtube/brands/rrmoto) — est. spend $63.3K – $1.1M, 12 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates
