---
title: "Nykaa YouTube Ads: 30+ Video Ad Examples | AdSee"
description: "Browse 30+ Nykaa YouTube video ads with 15.2M views in India. Explore estimated ad spend, skincare tutorials, makeup routines, and product hauls."
url: "https://www.adsee.ai/ad-examples/youtube/brands/nykaa"
---

# Inside Nykaa YouTube ads and video campaigns

Nykaa is an Indian omnichannel beauty, wellness, and fashion retailer offering thousands of domestic and international products alongside its private labels. In India, its YouTube advertising spans 30+ ads and 15.2M views, focusing on practical makeup tutorials, skincare routines, product reviews, and shopping hauls.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2407 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/13)
- Company: FSN E-Commerce Ventures Limited
- Category: Retail Ecommerce — Beauty and fashion e-commerce
- Headquarters: India
- Estimated total YouTube ad spend: $15.2K – $761K (all-time, estimated range)
- Ads indexed: 34
- Total views: 15.2M
- Markets: 1 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR02679380231956987905?region=anywhere

## Most-viewed Nykaa YouTube ads

Top 20 by views, list updated October 2026.

1. [Get Glass Skin with these 4 Korean Skincare Products from Nykaa](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/get-glass-skin-with-these-4-korean-skincare-products-from-ny-RuSsC5XtTEU) — 4.9M views, 58s
2. [How to Use Eye Patches Correctly](https://www.adsee.ai/ad-examples/youtube/dtc/how-to-use-eye-patches-correctly-P0yY4_KxKs8) — 3.6M views, 58s
3. [GRWM: Simple Desi Makeup Look](https://www.adsee.ai/ad-examples/youtube/dtc/grwm-simple-desi-makeup-look-cah_WdLgOJs) — 1.5M views, 49s
4. [Maybelline Colossal Kajal Review and Nykaa Haul](https://www.adsee.ai/ad-examples/youtube/dtc/maybelline-colossal-kajal-review-and-nykaa-haul-aVdbV8wYVxU) — 1.3M views, 50s
5. [Nykaa — Get Ready in 5 Mins with Hair Finishing Stick](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/nykaa-get-ready-in-5-mins-with-hair-finishing-stick-H37LcoHa45k) — 690.6K views, 35s
6. [Makeup Tips: Ensure Your Makeup is Transfer-Proof and Long-Lasting](https://www.adsee.ai/ad-examples/youtube/dtc/makeup-tips-ensure-your-makeup-is-transfer-proof-and-long-la-PVEL7h3wiJI) — 516.6K views, 56s
7. [Top 3 Summer Foundations](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/top-3-summer-foundations-CrZTFMFSIg8) — 460.5K views, 46s
8. [Foxtale Skin Radiance Mask Review](https://www.adsee.ai/ad-examples/youtube/dtc/foxtale-skin-radiance-mask-review-cmAWP_dyY8Y) — 444.1K views, 40s
9. [Summer Skincare Routine Under ₹1500](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/summer-skincare-routine-under-1500-QofUdpy3kuc) — 401K views, 44s
10. [WishCare Lip Balm - Quick Hydration & Tint](https://www.adsee.ai/ad-examples/youtube/dtc/wishcare-lip-balm-quick-hydration-tint-BFX948rg-NI) — 325.3K views, 15s
11. [Nykaa - PM Skincare Routine with Cetaphil](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/nykaa-pm-skincare-routine-with-cetaphil-RPYv6oVHGqY) — 307K views, 59s
12. [Insight Pro Concealer Palette Review & Demo](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/insight-pro-concealer-palette-review-demo-kWkQ8QknhiQ) — 284.2K views, 31s
13. [My 10-Minute AM Skincare Routine with Nykaa Products](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/my-10-minute-am-skincare-routine-with-nykaa-products-6F_T0DoA2yw) — 283K views, 34s
14. [Mars Foundation & Makeup Fixer Routine with Nykaa Discount](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/mars-foundation-makeup-fixer-routine-with-nykaa-discount-wpHSIWmJ1IE) — 268.7K views, 57s
15. [Summer Skincare Routine with Nykaa Products](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/summer-skincare-routine-with-nykaa-products-GWXi7om8OKs) — 268.6K views, 56s
16. [Nykaa — Top Luxury Makeup Picks](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/nykaa-top-luxury-makeup-picks-mdKk6egPXvQ) — 227.5K views, 43s
17. [Top 5 Foundations from Nykaa this summer](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/top-5-foundations-from-nykaa-this-summer-8v28fK5mdXk) — 216.4K views, 46s
18. [Insight Cosmetics Pro Concealer Palette Restock from Nykaa](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/insight-cosmetics-pro-concealer-palette-restock-from-nykaa-ERsA5rf24v4) — 183.2K views, 42s
19. [Testing Viral Makeup Products: Mascara & Primer](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/testing-viral-makeup-products-mascara-primer-vOfgV0e6dDo) — 182.7K views, 49s
20. [Charlotte Tilbury Airbrush Flawless Blur Concealer Review & Application](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/charlotte-tilbury-airbrush-flawless-blur-concealer-review-ap-uzTEoRnZ5vk) — 169.6K views, 45s

## About Nykaa

Nykaa is an Indian e-commerce retailer and omnichannel beauty and lifestyle brand founded in 2012 by Falguni Nayar. The company offers a wide range of cosmetics, skincare, personal care, wellness, and fashion products online and through offline retail stores across India. Operated by FSN E-Commerce Ventures Limited, Nykaa features thousands of domestic and international brands along with its own private label lines.

## Nykaa YouTube ads — FAQ

### What is Nykaa?

Nykaa is an Indian omnichannel beauty and lifestyle retailer operated by FSN E-Commerce Ventures Limited. It sells a wide range of cosmetics, skincare, personal care, wellness, and fashion products online and via retail stores.

### What are Nykaa's YouTube ads about?

Nykaa's YouTube ads focus on beauty and personal care content, including skincare routines, product reviews, makeup tips, product hauls, and get-ready-with-me style tutorials.

### What video formats does Nykaa use for its YouTube ads?

Nykaa runs vertical Shorts-style video ads exclusively. Most of these vertical ads are between 31 and 60 seconds long, with a smaller portion running shorter or longer.

### In which languages does Nykaa advertise on YouTube?

Nykaa advertises on YouTube in an even split between Hindi and English, catering to audiences in India.

### How many YouTube ads does Nykaa run?

AdSee has indexed 34 YouTube ads from Nykaa, with 15.2M views in total, shown in 1 country.

### Where does Nykaa advertise on YouTube?

Nykaa's YouTube ads in the AdSee library ran most often in India.

### How much does Nykaa spend on YouTube ads?

AdSee estimates Nykaa's YouTube ad spend at $15.2K – $761K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Nykaa.

### What is Nykaa's most-viewed YouTube ad?

The most-viewed Nykaa ad in the AdSee library is “Get Glass Skin with these 4 Korean Skincare Products from Nykaa”, with 5.0M views on YouTube.

### Where can I verify Nykaa's ads?

Nykaa's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02679380231956987905?region=anywhere

## More top Retail Ecommerce advertisers

- #2397 [Mio](https://www.adsee.ai/ad-examples/youtube/brands/mio) — est. spend $87.2K – $763K, 12 ads
- #2399 [Cklass](https://www.adsee.ai/ad-examples/youtube/brands/cklass) — est. spend $327K – $763K, 44 ads
- #2401 [Oba Hortifruti](https://www.adsee.ai/ad-examples/youtube/brands/oba-hortifruti) — est. spend $30.5K – $762K, 31 ads
- #2408 [Schulte-Ufer](https://www.adsee.ai/ad-examples/youtube/brands/schulte-ufer) — est. spend $174K – $761K, 12 ads
- #2409 [dm](https://www.adsee.ai/ad-examples/youtube/brands/dm) — est. spend $326K – $761K, 59 ads
- #2410 [bonprix](https://www.adsee.ai/ad-examples/youtube/brands/bonprix) — est. spend $73.6K – $761K, 30 ads
- #2411 [4FIZJO](https://www.adsee.ai/ad-examples/youtube/brands/4fizjo) — est. spend $141K – $760K, 48 ads
- #2415 [Vuori](https://www.adsee.ai/ad-examples/youtube/brands/vuori-2) — est. spend $167K – $757K, 11 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates