--- title: "Nutella YouTube Ads: 50+ Video Ad Examples | AdSee" description: "Explore 50+ Nutella YouTube video ads with 111M views across 8 markets. See estimated ad spend, seasonal campaigns, and sourcing initiatives." url: "https://www.adsee.ai/ad-examples/youtube/brands/nutella" --- # Nutella YouTube ads: view top campaigns and video creative Nutella is a global sweetened hazelnut cocoa spread brand produced by Ferrero, with products ranging from spreads to biscuits and snacks. Across 8 markets, its 50+ YouTube ads have generated 111M views, featuring campaigns centered on family breakfast moments, holiday celebrations like Christmas, and responsible ingredient sourcing. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #605 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/4) - Company: Ferrero Trading Lux S.A. - Category: Retail Ecommerce — Chocolate hazelnut spread - Estimated total YouTube ad spend: $333K – $4.4M (all-time, estimated range) - Ads indexed: 50 - Total views: 111M - Markets: 8 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR14946843342380466177?region=anywhere ## Most-viewed Nutella YouTube ads Top 20 by views, list updated October 2026. 1. [Nutella — Donde hay Nutella, hay familia](https://www.adsee.ai/ad-examples/youtube/dtc/nutella-donde-hay-nutella-hay-familia-sW1S53Y-b9g) — 68.5M views, 20s 2. [Nutella — Cocoa & Forests Initiative](https://www.adsee.ai/ad-examples/youtube/dtc/nutella-cocoa-forests-initiative-ZILBvKvk-HM) — 7.4M views, 20s 3. [Nutella — Responsible Sourcing of Ingredients](https://www.adsee.ai/ad-examples/youtube/dtc/nutella-responsible-sourcing-of-ingredients-u8Hf7gtMn5s) — 7.3M views, 20s 4. [World Nutella Day - Celebrate Together](https://www.adsee.ai/ad-examples/youtube/dtc/world-nutella-day-celebrate-together-zNDzVSuvD0c) — 4.4M views, 10s 5. [Nutella: Supporting Local Farmers and Communities](https://www.adsee.ai/ad-examples/youtube/dtc/nutella-supporting-local-farmers-and-communities-AEspFpSVrz8) — 3.1M views, 15s 6. [Nutella - Engagement für Artenvielfalt](https://www.adsee.ai/ad-examples/youtube/dtc/nutella-engagement-f-r-artenvielfalt-IhvYR21yzkg) — 3M views, 15s 7. [Pane e Nutella — Un amore senza fine](https://www.adsee.ai/ad-examples/youtube/dtc/pane-e-nutella-un-amore-senza-fine-M8FGWoUdqdI) — 2.2M views, 20s 8. [Nutella — Delicious Breakfast Spread](https://www.adsee.ai/ad-examples/youtube/dtc/nutella-delicious-breakfast-spread-KBCO902TpE4) — 2M views, 20s 9. [Nutella — Share love this Christmas](https://www.adsee.ai/ad-examples/youtube/dtc/nutella-share-love-this-christmas-7zXyEVr2dvQ) — 1.5M views, 20s 10. [Nutella — A Natale condividi l'amore con Nutella](https://www.adsee.ai/ad-examples/youtube/dtc/nutella-a-natale-condividi-l-amore-con-nutella-qkZq4Tu9FK4) — 1.2M views, 20s 11. [Nutella — Share Love This Christmas](https://www.adsee.ai/ad-examples/youtube/dtc/nutella-share-love-this-christmas-27D3lwGJ7P4) — 1.2M views, 20s 12. [Pane e Nutella — Un amore senza fine](https://www.adsee.ai/ad-examples/youtube/dtc/pane-e-nutella-un-amore-senza-fine-t4mNQrIk5DA) — 837.2K views, 20s 13. [Pane e Nutella — Un amore senza fine](https://www.adsee.ai/ad-examples/youtube/dtc/pane-e-nutella-un-amore-senza-fine-VkGdBkSqniA) — 749.8K views, 20s 14. [Pane e Nutella: Un amore senza fine](https://www.adsee.ai/ad-examples/youtube/dtc/pane-e-nutella-un-amore-senza-fine-8R13xSv3wNU) — 744.1K views, 20s 15. [Pane e Nutella: Un amore senza fine](https://www.adsee.ai/ad-examples/youtube/dtc/pane-e-nutella-un-amore-senza-fine-6ZTvQCEq1bI) — 699.9K views, 20s 16. [Nutella - Rolled Crepes Recipe](https://www.adsee.ai/ad-examples/youtube/dtc/nutella-rolled-crepes-recipe--_zKGkIazi0) — 621.2K views, 15s 17. [Nutella - Supporting Hazelnut Farmers for Sustainable Growth](https://www.adsee.ai/ad-examples/youtube/dtc/nutella-supporting-hazelnut-farmers-for-sustainable-growth-ZxwpbJcmgU8) — 322.6K views, 15s 18. [Nutella Plant-Based Announcement](https://www.adsee.ai/ad-examples/youtube/dtc/nutella-plant-based-announcement-ldnz76YWR40) — 305.5K views, 6s 19. [Nutella Plant-Based - Try it now!](https://www.adsee.ai/ad-examples/youtube/dtc/nutella-plant-based-try-it-now-7JvIKEY2U8E) — 294.4K views, 14s 20. [Nutella Plant Based - Delicious and Creamy](https://www.adsee.ai/ad-examples/youtube/dtc/nutella-plant-based-delicious-and-creamy-GixDlghsx2M) — 293K views, 6s ## About Nutella Nutella is a global brand of sweetened hazelnut cocoa spread produced by the Italian confectionery company Ferrero. First introduced in 1964 in Alba, Italy, the brand has expanded its product offerings to include snacks, biscuits, and frozen bakery items. Its products are sold to consumers through supermarkets, grocery stores, and e-commerce platforms in over 170 countries. ## Nutella YouTube ads — FAQ ### What is Nutella? Nutella is a global brand of sweetened hazelnut cocoa spread owned by the confectionery company Ferrero. Originating in Italy, the brand also offers snacks, biscuits, and frozen bakery items distributed globally through grocery stores, supermarkets, and online platforms. ### What are Nutella's YouTube ads about? Nutella's YouTube ads focus on breakfast routines, holiday celebrations like Christmas, and World Nutella Day. Many commercials also highlight responsible ingredient sourcing, biodiversity efforts, and support for local farming communities. ### What video formats does Nutella use for YouTube ads? Nutella primarily relies on horizontal video ads, with occasional vertical spots. Most of these video campaigns run as short commercials lasting up to 15 seconds, alongside some 16 to 30-second spots. ### In which languages does Nutella advertise on YouTube? Nutella runs its YouTube video advertisements in multiple languages, featuring campaigns in Croatian, English, and Italian. ### How many YouTube ads does Nutella run? AdSee has indexed 50 YouTube ads from Nutella, with 111M views in total, shown in 8 countries. ### Where does Nutella advertise on YouTube? Nutella's YouTube ads in the AdSee library ran most often in Slovenia, Italy, Lithuania, Croatia and the United Kingdom. In total they were shown in 8 countries. ### How much does Nutella spend on YouTube ads? AdSee estimates Nutella's YouTube ad spend at $333K – $4.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Nutella. ### What is Nutella's most-viewed YouTube ad? The most-viewed Nutella ad in the AdSee library is “Nutella — Donde hay Nutella, hay familia”, with 68.6M views on YouTube. ### Where can I verify Nutella's ads? Nutella's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14946843342380466177?region=anywhere ## More top Retail Ecommerce advertisers - #593 [Vestiaire Collective](https://www.adsee.ai/ad-examples/youtube/brands/vestiaire-collective) — est. spend $179K – $4.5M, 217 ads - #594 [Amazon Belgium](https://www.adsee.ai/ad-examples/youtube/brands/amazon-belgium) — est. spend $1.3M – $4.5M, 97 ads - #597 [Staples](https://www.adsee.ai/ad-examples/youtube/brands/staples) — est. spend $1.8M – $4.5M, 20 ads - #599 [Best Buy](https://www.adsee.ai/ad-examples/youtube/brands/best-buy) — est. spend $981K – $4.5M, 87 ads - #604 [Aroma-Zone](https://www.adsee.ai/ad-examples/youtube/brands/aroma-zone) — est. spend $254K – $4.4M, 49 ads - #613 [WYBOT](https://www.adsee.ai/ad-examples/youtube/brands/wybot) — est. spend $175K – $4.4M, 200 ads - #614 [Gumi Yum Surprise](https://www.adsee.ai/ad-examples/youtube/brands/gumi-yum-surprise) — est. spend $438K – $4.4M, 17 ads - #615 [Nordstrom](https://www.adsee.ai/ad-examples/youtube/brands/nordstrom) — est. spend $700K – $4.4M, 27 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates