---
title: "NIVEA YouTube Ads: Commercials and Top Video Ads | AdSee"
description: "Explore 20+ NIVEA YouTube video ads with 40.6M views in Romania. Discover top skincare commercials, view counts, and estimated ad spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/nivea-3"
---

# Watch Top NIVEA YouTube Ads and Commercials

NIVEA provides skincare and personal care products ranging from serums to body care and sun protection. In Romania, its video advertising library features 20+ ads totaling 40.6M views. The campaigns prominently feature targeted facial care solutions, highlighting Cellular Epigenetics, Q10 Dual Action serums, and Epicelline.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #3931 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/20)
- Company: Beiersdorf România SRL
- Category: DTC — Skincare and personal care products
- Headquarters: Romania
- Estimated total YouTube ad spend: $122K – $324K (all-time, estimated range)
- Ads indexed: 20
- Total views: 40.6M
- Markets: 1 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR11744177918715101185?region=anywhere

## Most-viewed NIVEA YouTube ads

Top 20 by views, list updated October 2026.

1. [NIVEA CELLULAR EPIGENETICS - The Future of Skincare](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-cellular-epigenetics-the-future-of-skincare-AOvAjAILhyE) — 7.7M views, 15s
2. [NIVEA Cellular Epigenetics Serum](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-cellular-epigenetics-serum-fhhPHogusr0) — 4.6M views, 20s
3. [NIVEA Cellular Epigenetics Rejuvenating Serum Ad](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-cellular-epigenetics-rejuvenating-serum-ad-EEqrcer3xLk) — 4M views, 6s
4. [NIVEA Cellular Epigenetics with Epicelline](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-cellular-epigenetics-with-epicelline-l9g88zPO_kI) — 3.9M views, 6s
5. [NIVEA Q10 Dual Action Serum - Sugar Causes Wrinkles](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-q10-dual-action-serum-sugar-causes-wrinkles-dHki5fYgVCc) — 3.4M views, 15s
6. [NIVEA Cellular Epigenetics Serum for Youthful Skin](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-cellular-epigenetics-serum-for-youthful-skin-TIps77zHdv8) — 3.4M views, 15s
7. [NIVEA CELLULAR Serums - Take Control of Your Skin](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-cellular-serums-take-control-of-your-skin-90_nhHNtlKk) — 3.3M views, 20s
8. [NIVEA — Serumurile Cellular](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-serumurile-cellular-iJqyaH2BZ-U) — 3.1M views, 20s
9. [NIVEA — Epicelline: How Your Choices Affect Skin Aging](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-epicelline-how-your-choices-affect-skin-aging-EF72H-2eNcs) — 2.1M views, 18s
10. [NIVEA Cellular Epigenetics Serum - Reverse Skin Age](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-cellular-epigenetics-serum-reverse-skin-age-xtS4vIY7djA) — 1.6M views, 20s
11. [NIVEA Soft Daily UV — Fresh glow on the go](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-soft-daily-uv-fresh-glow-on-the-go-SQlw7AwNR1c) — 1.1M views, 20s
12. [NIVEA Luminous Skin Glow Serum Ad](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-luminous-skin-glow-serum-ad-IDjhkJggmuk) — 525.7K views, 20s
13. [NIVEA Luminous Skin Glow Serum - Instant 3D Glow](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-luminous-skin-glow-serum-instant-3d-glow-tGY1Q7uWkQw) — 446.3K views, 20s
14. [NIVEA Luminous Skin Glow Serum - Instant 3D Glow](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-luminous-skin-glow-serum-instant-3d-glow-OVrFXzaiodU) — 275.2K views, 20s
15. [NIVEA Luminous Skin Glow Serum - Instant 3D Glow](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-luminous-skin-glow-serum-instant-3d-glow-t-5I3P5LwuQ) — 257.8K views, 20s
16. [NIVEA — Thiamidol vs Vitamin C Bead Test](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-thiamidol-vs-vitamin-c-bead-test-rJ4aypRz7So) — 176.3K views, 15s
17. [NIVEA Luminous Skin Glow Serum: Instant Glow and Uniform Complexion](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-luminous-skin-glow-serum-instant-glow-and-uniform-comp-QbtY4PIrPMA) — 63.3K views, 15s
18. [Nivea Soft Daily UV - Fresh Glow On The Go](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-soft-daily-uv-fresh-glow-on-the-go-Ln0u4fIB1d0) — 49.2K views, 14s
19. [NIVEA Soft Daily UV - Must-Have Skincare](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-soft-daily-uv-must-have-skincare-W9aMl3aY4d4) — 30.5K views, 6s
20. [Nivea Soft Daily UV - Fresh glow on the go](https://www.adsee.ai/ad-examples/youtube/dtc/nivea-soft-daily-uv-fresh-glow-on-the-go-SGqRRU8V_Js) — 30.4K views, 14s

## About NIVEA

NIVEA Romania is the local market operation of NIVEA, a global skin and personal care brand owned by German company Beiersdorf AG. The website provides product information, beauty advice, skin care tips, and promotional campaigns for skincare, body care, deodorants, and sun protection products in Romania. Local operations and content for the Romanian market are managed by Beiersdorf România SRL, based in Bucharest.

## NIVEA YouTube ads — FAQ

### What does NIVEA advertise on YouTube?

NIVEA advertises skincare and personal care products on YouTube, representing its Romanian operations managed by Beiersdorf România SRL. The brand promotes items such as facial serums, body care, deodorants, and sun protection.

### What are NIVEA's YouTube ads about?

NIVEA's YouTube ads primarily focus on anti-aging skincare solutions. Frequent campaigns spotlight the Cellular Epigenetics serum featuring Epicelline, as well as the Q10 Dual Action serum targeting wrinkles.

### What ad formats does NIVEA use on YouTube?

NIVEA runs a balanced mix of horizontal videos and vertical Shorts-style ads. Most video promotions are brief, split evenly between short spots under 15 seconds and commercials running 16 to 30 seconds.

### In which languages does NIVEA advertise on YouTube?

NIVEA runs its YouTube ad campaigns entirely in Romanian, targeting audiences in Romania.

### How many YouTube ads does NIVEA run?

AdSee has indexed 20 YouTube ads from NIVEA, with 40.6M views in total, shown in 1 country.

### Where does NIVEA advertise on YouTube?

NIVEA's YouTube ads in the AdSee library ran most often in Romania.

### How much does NIVEA spend on YouTube ads?

AdSee estimates NIVEA's YouTube ad spend at $122K – $324K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by NIVEA.

### What is NIVEA's most-viewed YouTube ad?

The most-viewed NIVEA ad in the AdSee library is “NIVEA CELLULAR EPIGENETICS - The Future of Skincare”, with 7.8M views on YouTube.

### Where can I verify NIVEA's ads?

NIVEA's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11744177918715101185?region=anywhere

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- #3907 [RYZON](https://www.adsee.ai/ad-examples/youtube/brands/ryzon-2) — est. spend $19.6K – $328K, 18 ads
- #3910 [Reeds Ferry Sheds](https://www.adsee.ai/ad-examples/youtube/brands/reeds-ferry-sheds) — est. spend $19.6K – $327K, 14 ads
- #3921 [Yooji](https://www.adsee.ai/ad-examples/youtube/brands/yooji) — est. spend $96.6K – $326K, 81 ads
- #3924 [Sennheiser Consumer Hearing](https://www.adsee.ai/ad-examples/youtube/brands/sennheiser-consumer-hearing) — est. spend $19.5K – $326K, 29 ads
- #3934 [Formula](https://www.adsee.ai/ad-examples/youtube/brands/formula) — est. spend $130K – $324K, 22 ads
- #3950 [Stringjoy](https://www.adsee.ai/ad-examples/youtube/brands/stringjoy) — est. spend $12.8K – $320K, 41 ads
- #3952 [Tumbler](https://www.adsee.ai/ad-examples/youtube/brands/tumbler) — est. spend $70.4K – $320K, 31 ads
- #3953 [IQAir](https://www.adsee.ai/ad-examples/youtube/brands/iqair) — est. spend $70.3K – $320K, 12 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates