---
title: "NELL YouTube Ads: Video Ad Examples & Performance | AdSee"
description: "Browse 13 NELL YouTube ads with 19.0M views in Japan. See top video ad creatives, seasonal sale campaigns, and estimated ad spend ranges."
url: "https://www.adsee.ai/ad-examples/youtube/brands/nell"
---

# NELL YouTube Ads & Video Creatives

Launched in Tokyo, NELL is a direct-to-consumer bedding brand specializing in ergonomic pocket-coil mattresses, pillows, and sleep accessories. Its YouTube video ads in Japan have generated 19.0M views across 13 campaigns. NELL's advertising frequently highlights customer mattress reviews, sleep support features, trial guarantees, and seasonal promotional sales.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2080 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/11)
- Company: 株式会社Morght
- Category: DTC — DTC bedding and mattress brand
- Headquarters: Japan
- Estimated total YouTube ad spend: $19.0K – $952K (all-time, estimated range)
- Ads indexed: 13
- Total views: 19.0M
- Markets: 1 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR00089679312277471233?region=anywhere

## Most-viewed NELL YouTube ads

Top 13 by views, list updated October 2026.

1. [NELLマットレス レビュー:1年使ってもおすすめ!](https://www.adsee.ai/ad-examples/youtube/dtc/nell-1-iQgZ4XDSeBs) — 8.4M views, 60s
2. [NELL Mattress — Comfortable and Supportive](https://www.adsee.ai/ad-examples/youtube/dtc/nell-mattress-comfortable-and-supportive-Qv7UX7KVaPs) — 2.3M views, 48s
3. [NELLマットレス — 快適な睡眠と保証](https://www.adsee.ai/ad-examples/youtube/dtc/nell-UQlDi0NToGU) — 2M views, 54s
4. [NELL ネルマットレス — 快適な寝心地とサポート](https://www.adsee.ai/ad-examples/youtube/dtc/nell-4CeQwvHrlqU) — 1.9M views, 52s
5. [NELLマットレス レビューと10%OFFクーポン](https://www.adsee.ai/ad-examples/youtube/dtc/nell-10-off-2x8oBJHeDFU) — 1.8M views, 81s
6. [NELL — Mattress Review & New Year Sale](https://www.adsee.ai/ad-examples/youtube/dtc/nell-mattress-review-new-year-sale-RPXP-dMPVfw) — 1.1M views, 60s
7. [NELLマットレス — ラストサマーSALE](https://www.adsee.ai/ad-examples/youtube/dtc/nell-sale-xHsMjPpOU3E) — 595.9K views, 54s
8. [NELL — New Year Sale Mattress Promotion](https://www.adsee.ai/ad-examples/youtube/dtc/nell-new-year-sale-mattress-promotion-5hz_govMyM4) — 301K views, 60s
9. [NELL Mattress Winter Sale: 15% Off + 120-Day Trial](https://www.adsee.ai/ad-examples/youtube/dtc/nell-mattress-winter-sale-15-off-120-day-trial-knswSkL0V64) — 210K views, 60s
10. [NELL — LAST SUMMER SALE 15% OFF](https://www.adsee.ai/ad-examples/youtube/dtc/nell-last-summer-sale-15-off-RdL6HJbDGvI) — 83K views, 60s
11. [NELL Mattress — Amazon Pay Campaign](https://www.adsee.ai/ad-examples/youtube/dtc/nell-mattress-amazon-pay-campaign-nOTTuKt_Fs8) — 46.2K views, 60s
12. [NELLマットレス — Amazon Pay キャンペーン](https://www.adsee.ai/ad-examples/youtube/dtc/nell-amazon-pay-qKYRHqnd-g0) — 41.5K views, 60s
13. [NELLマットレス — Amazon Payキャンペーンで最大20,490円OFF](https://www.adsee.ai/ad-examples/youtube/dtc/nell-amazon-pay-20-490-off-yqkfnNuzbr0) — 34.6K views, 76s

## About NELL

NELL is a Japanese direct-to-consumer sleep and bedding brand owned and operated by Morght, Inc. Launched in 2020 and headquartered in Tokyo, the brand specializes in ergonomic pocket-coil mattresses, pillows, and sleep accessories designed to support natural movement during sleep. NELL sells directly to consumers in Japan via its e-commerce platform.

## NELL YouTube ads — FAQ

### What is NELL?

NELL is a Japanese direct-to-consumer bedding brand operated by Morght, Inc. Based in Tokyo, NELL specializes in ergonomic pocket-coil mattresses, pillows, and sleep accessories sold through its e-commerce platform.

### What are NELL's YouTube ads about?

NELL's YouTube ads highlight comfortable mattress support, product reviews after extended use, and trial guarantees. The video campaigns also frequently promote seasonal sales, including New Year and summer discounts.

### What video formats does NELL use for its YouTube ads?

NELL advertises primarily through standard horizontal video formats, with only a small share of vertical spots. Most videos run between 30 and 60 seconds, alongside some longer promotional clips.

### In which languages does NELL advertise on YouTube?

NELL advertises exclusively in Japanese on YouTube, catering to its primary audience in Japan.

### How many YouTube ads does NELL run?

AdSee has indexed 13 YouTube ads from NELL, with 19.0M views in total, shown in 1 country.

### Where does NELL advertise on YouTube?

NELL's YouTube ads in the AdSee library ran most often in Japan.

### How much does NELL spend on YouTube ads?

AdSee estimates NELL's YouTube ad spend at $19.0K – $952K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by NELL.

### What is NELL's most-viewed YouTube ad?

The most-viewed NELL ad in the AdSee library is “NELLマットレス レビュー:1年使ってもおすすめ!”, with 8.5M views on YouTube.

### Where can I verify NELL's ads?

NELL's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR00089679312277471233?region=anywhere

## More top DTC advertisers

- #2059 [Feetures](https://www.adsee.ai/ad-examples/youtube/brands/feetures) — est. spend $38.4K – $961K, 29 ads
- #2060 [Horace](https://www.adsee.ai/ad-examples/youtube/brands/horace) — est. spend $154K – $960K, 26 ads
- #2061 [Narwal](https://www.adsee.ai/ad-examples/youtube/brands/narwal) — est. spend $153K – $959K, 74 ads
- #2063 [Even Realities](https://www.adsee.ai/ad-examples/youtube/brands/even-realities) — est. spend $95.9K – $959K, 11 ads
- #2071 [Chattyromance](https://www.adsee.ai/ad-examples/youtube/brands/chattyromance) — est. spend $19.1K – $956K, 43 ads
- #2083 [OluKai](https://www.adsee.ai/ad-examples/youtube/brands/olukai) — est. spend $209K – $950K, 63 ads
- #2093 [Xidax](https://www.adsee.ai/ad-examples/youtube/brands/xidax) — est. spend $378K – $946K, 17 ads
- #2096 [Seese Pro](https://www.adsee.ai/ad-examples/youtube/brands/seese-pro) — est. spend $75.0K – $938K, 45 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates