---
title: "National Hockey League YouTube Ads: Video Examples | AdSee"
description: "Explore top National Hockey League YouTube ads, tracking 61.0M views across 10 markets with estimated spend data and matchup campaigns."
url: "https://www.adsee.ai/ad-examples/youtube/brands/national-hockey-league"
---

# National Hockey League YouTube ads and top video campaigns

The National Hockey League is a premier North American professional ice hockey league featuring 32 member clubs across the United States and Canada. Its YouTube advertising spans 50+ video ads and 61.0M views across 10 markets. The video campaigns spotlight key broadcast schedules, playoff pushes, historic team rivalries, and major marquee matchups.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #841 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/5)
- Company: National Hockey League
- Category: Entertainment Media — Professional sports league
- Headquarters: United States
- Estimated total YouTube ad spend: $671K – $3.1M (all-time, estimated range)
- Ads indexed: 55
- Total views: 61.0M
- Markets: 10 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR15930551708279635969?region=anywhere

## Most-viewed National Hockey League YouTube ads

Top 20 by views, list updated October 2026.

1. [NHL Playoff Push: Toronto Maple Leafs vs. Tampa Bay Lightning & Vegas Golden Knights vs. LA Kings](https://www.adsee.ai/ad-examples/youtube/entertainment-media/nhl-playoff-push-toronto-maple-leafs-vs-tampa-bay-lightning-3c2yPTwaDNc) — 4.6M views, 30s
2. [Rangers vs. Blackhawks: 100 Years of History](https://www.adsee.ai/ad-examples/youtube/entertainment-media/rangers-vs-blackhawks-100-years-of-history-J6fnY0FNUUQ) — 4M views, 15s
3. [NHL Playoffs: The Playoff Push](https://www.adsee.ai/ad-examples/youtube/entertainment-media/nhl-playoffs-the-playoff-push-021TQfIHDSk) — 3.8M views, 30s
4. [NHL Face-Off 2025 Schedule](https://www.adsee.ai/ad-examples/youtube/entertainment-media/nhl-face-off-2025-schedule-R1fLQGFfVVo) — 3.6M views, 15s
5. [2026 Navy Federal Credit Union NHL Stadium Series: Boston Bruins vs. Tampa Bay Lightning](https://www.adsee.ai/ad-examples/youtube/entertainment-media/2026-navy-federal-credit-union-nhl-stadium-series-boston-bru-I332JsOniGk) — 3.3M views, 15s
6. [NHL Playoffs: The Playoff Push](https://www.adsee.ai/ad-examples/youtube/entertainment-media/nhl-playoffs-the-playoff-push-_XJdy2XtrZc) — 3M views, 30s
7. [Hockey Games Schedule](https://www.adsee.ai/ad-examples/youtube/entertainment-media/hockey-games-schedule-SB73SiejpW8) — 2.7M views, 15s
8. [NHL Games on TNT & HBO Max - Wednesday Matchups](https://www.adsee.ai/ad-examples/youtube/entertainment-media/nhl-games-on-tnt-hbo-max-wednesday-matchups-R7BEFGXbn-E) — 2.6M views, 15s
9. [Stanley Cup Final 2026: Carolina Hurricanes vs. Vegas Golden Knights](https://www.adsee.ai/ad-examples/youtube/entertainment-media/stanley-cup-final-2026-carolina-hurricanes-vs-vegas-golden-k-jQUsvh0ZuGI) — 2.6M views, 15s
10. [Inside Out Classic Hockey Game](https://www.adsee.ai/ad-examples/youtube/entertainment-media/inside-out-classic-hockey-game-WALf49xZncI) — 2.6M views, 30s
11. [NHL Playoffs: Chasing Silver - Boston Bruins vs. Washington Capitals](https://www.adsee.ai/ad-examples/youtube/entertainment-media/nhl-playoffs-chasing-silver-boston-bruins-vs-washington-capi-DuZOi-qRGHg) — 2.3M views, 30s
12. [Bruins vs. Rangers Rivalry - Saturday 1:00 PM ET](https://www.adsee.ai/ad-examples/youtube/entertainment-media/bruins-vs-rangers-rivalry-saturday-1-00-pm-et-qmC8n5PgbJ8) — 2.3M views, 15s
13. [Pittsburgh Penguins vs. Detroit Red Wings - Saturday Game Broadcast](https://www.adsee.ai/ad-examples/youtube/entertainment-media/pittsburgh-penguins-vs-detroit-red-wings-saturday-game-broad-o3ALxu7Ka4w) — 2.3M views, 15s
14. [Stanley Cup Final: Vegas Golden Knights vs. Carolina Hurricanes](https://www.adsee.ai/ad-examples/youtube/entertainment-media/stanley-cup-final-vegas-golden-knights-vs-carolina-hurricane-suAIjtHr8CY) — 2.1M views, 15s
15. [Saturday is All About Hockey](https://www.adsee.ai/ad-examples/youtube/entertainment-media/saturday-is-all-about-hockey-nXsgCc6gELI) — 2.1M views, 15s
16. [Xfinity Live Arena - Hockey Tickets On Sale Now](https://www.adsee.ai/ad-examples/youtube/entertainment-media/xfinity-live-arena-hockey-tickets-on-sale-now-nNH0741kz5c) — 1.7M views, 30s
17. [NHL Playoffs: Chasing Silver](https://www.adsee.ai/ad-examples/youtube/entertainment-media/nhl-playoffs-chasing-silver-SmWNdLhHlSQ) — 1.6M views, 15s
18. [Stanley Cup Playoffs Game 7: Canadiens vs. Sabres](https://www.adsee.ai/ad-examples/youtube/entertainment-media/stanley-cup-playoffs-game-7-canadiens-vs-sabres-p5qFaN0rUek) — 1.5M views, 15s
19. [Stanley Cup Playoffs: Buffalo Sabres vs. Montreal Canadiens - Game 6](https://www.adsee.ai/ad-examples/youtube/entertainment-media/stanley-cup-playoffs-buffalo-sabres-vs-montreal-canadiens-ga-tFXtw_YFyuQ) — 1.4M views, 30s
20. [Stanley Cup Final: Vegas Golden Knights vs. Carolina Hurricanes](https://www.adsee.ai/ad-examples/youtube/entertainment-media/stanley-cup-final-vegas-golden-knights-vs-carolina-hurricane-BFmIYbot4p8) — 1.3M views, 30s

## About National Hockey League

The National Hockey League (NHL) is a premier professional ice hockey league in North America, currently comprising 32 member clubs across the United States and Canada. Founded in 1917 in Montreal, the league produces live game broadcasts, media content, ticket sales, and officially licensed apparel and merchandise. Headquartered in New York City, it is widely considered the top professional ice hockey league in the world.

## National Hockey League YouTube ads — FAQ

### What is the National Hockey League?

The National Hockey League (NHL) is a professional ice hockey league in North America with 32 member clubs across the United States and Canada. Headquartered in New York City, it produces live game broadcasts, media content, ticket sales, and officially licensed apparel and merchandise.

### What are the National Hockey League's YouTube ads about?

National Hockey League YouTube ads primarily highlight game schedules, upcoming team matchups, and major events like the NHL Playoffs, the Stanley Cup Final, and the Stadium Series. Many spots also promote live broadcasts on platforms like TNT and HBO Max.

### What video formats does the National Hockey League use for its YouTube ads?

The National Hockey League relies mostly on horizontal video ads, with a small portion formatted as vertical videos. The spots are typically short, divided between quick videos of up to 15 seconds and standard 16- to 30-second clips.

### In which languages does the National Hockey League advertise on YouTube?

The National Hockey League advertises on YouTube primarily in English, with a smaller selection of ads presented in French.

### How many YouTube ads does National Hockey League run?

AdSee has indexed 55 YouTube ads from National Hockey League, with 61.0M views in total, shown in 10 countries.

### Where does National Hockey League advertise on YouTube?

National Hockey League's YouTube ads in the AdSee library ran most often in the United States, Canada, Myanmar, Bangladesh and China. In total they were shown in 10 countries.

### How much does National Hockey League spend on YouTube ads?

AdSee estimates National Hockey League's YouTube ad spend at $671K – $3.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by National Hockey League.

### What is National Hockey League's most-viewed YouTube ad?

The most-viewed National Hockey League ad in the AdSee library is “NHL Playoff Push: Toronto Maple Leafs vs. Tampa Bay Lightning & Vegas Golden Knights vs. LA Kings”, with 4.7M views on YouTube.

### Where can I verify National Hockey League's ads?

National Hockey League's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR15930551708279635969?region=anywhere

## More top Entertainment Media advertisers

- #776 [BookBeat](https://www.adsee.ai/ad-examples/youtube/brands/bookbeat) — est. spend $283K – $3.3M, 368 ads
- #794 [RobloxGo](https://www.adsee.ai/ad-examples/youtube/brands/robloxgo) — est. spend $64.7K – $3.2M, 78 ads
- #799 [Cosm](https://www.adsee.ai/ad-examples/youtube/brands/cosm) — est. spend $1.3M – $3.2M, 20 ads
- #811 [The Odyssey](https://www.adsee.ai/ad-examples/youtube/brands/the-odyssey) — est. spend $1.3M – $3.2M, 34 ads
- #814 [RTL](https://www.adsee.ai/ad-examples/youtube/brands/rtl) — est. spend $270K – $3.2M, 112 ads
- #849 [Tinder](https://www.adsee.ai/ad-examples/youtube/brands/tinder) — est. spend $226K – $3.0M, 63 ads
- #853 [AlloCiné](https://www.adsee.ai/ad-examples/youtube/brands/allocin) — est. spend $939K – $3.0M, 184 ads
- #875 [Ticketmaster](https://www.adsee.ai/ad-examples/youtube/brands/ticketmaster) — est. spend $173K – $2.9M, 322 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates