--- title: "MUD\\WTR YouTube Ads: 40+ Video Ad Examples | AdSee" description: "Explore top MUD\\WTR YouTube video ads with 61.4M total views across 2 markets. See estimated ad spend ranges, creative angles, and performance data." url: "https://www.adsee.ai/ad-examples/youtube/brands/mud-wtr" --- # MUD\WTR YouTube Ads and Commercials MUD\WTR is an American direct-to-consumer beverage brand offering organic coffee alternatives made from adaptogenic mushrooms, cacao, and chai. Across 2 markets, its 40+ video ads have generated 61.4M views, highlighting functional energy, focus without jitters, and alternatives to traditional coffee. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #837 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/5) - Company: Mud Wtr, Inc. - Category: DTC — Functional mushroom beverages - Headquarters: United States - Estimated total YouTube ad spend: $675K – $3.1M (all-time, estimated range) - Ads indexed: 42 - Total views: 61.4M - Markets: 2 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR16982448538338197505?region=anywhere ## Most-viewed MUD\WTR YouTube ads Top 20 by views, list updated October 2026. 1. [MUD WTR — Coffee Alternative](https://www.adsee.ai/ad-examples/youtube/dtc/mud-wtr-coffee-alternative-eRsyrMH1Lp0) — 33.4M views, 58s 2. [MUD­WTR — What's the Difference?](https://www.adsee.ai/ad-examples/youtube/dtc/mud-wtr-what-s-the-difference-scmUc26vvUc) — 6.4M views, 62s 3. [MUD WTR — Energy & Focus Coffee Alternative](https://www.adsee.ai/ad-examples/youtube/dtc/mud-wtr-energy-focus-coffee-alternative-2dE3JOS_ikI) — 4.3M views, 81s 4. [MUDWTR — Energy & Focus Drink](https://www.adsee.ai/ad-examples/youtube/dtc/mudwtr-energy-focus-drink-w_g8EuswRkE) — 2.9M views, 90s 5. [MUDWTR — Cory Sandhagen on Energy and Performance](https://www.adsee.ai/ad-examples/youtube/dtc/mudwtr-cory-sandhagen-on-energy-and-performance-mLLH8YWIRBk) — 1.3M views, 59s 6. [MUD­WTR Coffee — Get High On The Right Supply](https://www.adsee.ai/ad-examples/youtube/dtc/mud-wtr-coffee-get-high-on-the-right-supply-Dr6G64ipzNI) — 1.3M views, 55s 7. [MUD WTR — Energy & Focus w/o the Jitters](https://www.adsee.ai/ad-examples/youtube/dtc/mud-wtr-energy-focus-w-o-the-jitters-wArHGYWqZ3Q) — 1.1M views, 83s 8. [MUD WTR — Energy & Focus Without the Jitters](https://www.adsee.ai/ad-examples/youtube/dtc/mud-wtr-energy-focus-without-the-jitters-j8yu8Gk_eYY) — 1.1M views, 27s 9. [MUDWTR — Quit Coffee for Energy and Focus](https://www.adsee.ai/ad-examples/youtube/dtc/mudwtr-quit-coffee-for-energy-and-focus-nWEgzZwTat0) — 993K views, 60s 10. [MUD WTR — Energy & Focus Alternative](https://www.adsee.ai/ad-examples/youtube/dtc/mud-wtr-energy-focus-alternative-aG_xK-vricQ) — 717.8K views, 43s 11. [MUDWTR Nourish Mind & Body Protein — Save 43% + Free Shaker Bottle](https://www.adsee.ai/ad-examples/youtube/dtc/mudwtr-nourish-mind-body-protein-save-43-free-shaker-bottle-kK0ve0697Ig) — 663.6K views, 47s 12. [MUDWTR — Energy & Focus Without the Jitters](https://www.adsee.ai/ad-examples/youtube/dtc/mudwtr-energy-focus-without-the-jitters-u05TdHRg69Q) — 609.4K views, 23s 13. [MUD­WTR — Energy & Focus Sale](https://www.adsee.ai/ad-examples/youtube/dtc/mud-wtr-energy-focus-sale-fxZxorB21XU) — 561.4K views, 29s 14. [MUD­WTR — Black Friday Sale Up To 50% Off](https://www.adsee.ai/ad-examples/youtube/dtc/mud-wtr-black-friday-sale-up-to-50-off-2Q259SA27sQ) — 544.4K views, 61s 15. [MUDWTR Nourish — Mind & Body Protein](https://www.adsee.ai/ad-examples/youtube/dtc/mudwtr-nourish-mind-body-protein-F_0eC1UFC2A) — 490.7K views, 21s 16. [MUD­WTR — Fix Your Fix Public Service Announcement](https://www.adsee.ai/ad-examples/youtube/dtc/mud-wtr-fix-your-fix-public-service-announcement-M8d7j8_RxYw) — 482.2K views, 57s 17. [MUDWTR — Clean Energy Mushroom Drink](https://www.adsee.ai/ad-examples/youtube/dtc/mudwtr-clean-energy-mushroom-drink-njgXSh4y_K8) — 472.9K views, 32s 18. [MUD­WTR — Your New Morning Ritual](https://www.adsee.ai/ad-examples/youtube/dtc/mud-wtr-your-new-morning-ritual-VzgL7Q7HmM0) — 455.5K views, 65s 19. [MUDWTR - Rise Cacao](https://www.adsee.ai/ad-examples/youtube/dtc/mudwtr-rise-cacao-X36n0YcqQTI) — 397.6K views, 15s 20. [MUDWTR — Reduce Caffeine Consumption](https://www.adsee.ai/ad-examples/youtube/dtc/mudwtr-reduce-caffeine-consumption-wED3UUUaKsw) — 323.7K views, 55s ## About MUD\WTR Founded in 2018 by Shane Heath, MUD\WTR is an American direct-to-consumer beverage company offering organic coffee alternatives made from adaptogenic mushrooms, cacao, chai, and spices. The Santa Monica-based company sells functional drinks, wellness supplements, and accessories through its online store to health-conscious consumers primarily in North America. ## MUD\WTR YouTube ads — FAQ ### What is MUD\WTR and what does it sell? MUD\WTR is an American direct-to-consumer beverage company based in Santa Monica. It offers organic functional coffee alternatives made from adaptogenic mushrooms, cacao, chai, and spices, as well as wellness supplements and accessories. ### What are MUD\WTR's YouTube ads about? MUD\WTR's YouTube ads focus on promoting its beverage as an alternative to traditional coffee. Common themes highlight sustained energy and focus without jitters, athletic performance, and reasons to switch from coffee. ### What formats does MUD\WTR use for its YouTube ads? MUD\WTR uses an even balance of vertical Shorts-style and horizontal video formats. The spots typically run between 30 and 60 seconds, alongside a mix of shorter and longer videos. ### In which languages does MUD\WTR advertise on YouTube? MUD\WTR advertises exclusively in English on YouTube, targeting consumers primarily in North America from its base in the United States. ### How many YouTube ads does MUD\WTR run? AdSee has indexed 42 YouTube ads from MUD\WTR, with 61.4M views in total, shown in 2 countries. ### Where does MUD\WTR advertise on YouTube? MUD\WTR's YouTube ads in the AdSee library ran most often in the United States and Canada. ### How much does MUD\WTR spend on YouTube ads? AdSee estimates MUD\WTR's YouTube ad spend at $675K – $3.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by MUD\WTR. ### What is MUD\WTR's most-viewed YouTube ad? The most-viewed MUD\WTR ad in the AdSee library is “MUD WTR — Coffee Alternative”, with 33.4M views on YouTube. ### Where can I verify MUD\WTR's ads? MUD\WTR's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR16982448538338197505?region=anywhere ## More top DTC advertisers - #805 [Sonos](https://www.adsee.ai/ad-examples/youtube/brands/sonos) — est. spend $191K – $3.2M, 28 ads - #809 [rhode](https://www.adsee.ai/ad-examples/youtube/brands/rhode) — est. spend $190K – $3.2M, 31 ads - #822 [Lymow](https://www.adsee.ai/ad-examples/youtube/brands/lymow) — est. spend $187K – $3.1M, 19 ads - #828 [Zesty Paws](https://www.adsee.ai/ad-examples/youtube/brands/zesty-paws) — est. spend $1.2M – $3.1M, 15 ads - #840 [Somat](https://www.adsee.ai/ad-examples/youtube/brands/somat) — est. spend $1.2M – $3.1M, 28 ads - #844 [Shapellx](https://www.adsee.ai/ad-examples/youtube/brands/shapellx) — est. spend $182K – $3.0M, 344 ads - #857 [Every Man Jack](https://www.adsee.ai/ad-examples/youtube/brands/every-man-jack) — est. spend $1.2M – $3.0M, 20 ads - #870 [Foxtale](https://www.adsee.ai/ad-examples/youtube/brands/foxtale) — est. spend $58.1K – $2.9M, 15 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates