--- title: "mObywatel YouTube Ads: Top Video Ad Examples | AdSee" description: "Explore mObywatel YouTube video ads with 39.7M total views across 3 markets. See estimated ad spend, view counts, and top government campaign creatives." url: "https://www.adsee.ai/ad-examples/youtube/brands/mobywatel" --- # mObywatel YouTube Ads and Top Video Campaigns mObywatel is Poland's official digital identity and public services portal and mobile app, giving citizens mobile access to official documents and administrative services. Its YouTube advertising spans 20+ ads and 39.7M views across 3 markets. Video campaigns frequently highlight practical public tools, including car accident reporting, digital IDs for children, and registering a business online. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1908 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/10) - Company: Ministerstwo Cyfryzacji - Category: Other — Digital government services - Headquarters: Poland - Estimated total YouTube ad spend: $198K – $1.1M (all-time, estimated range) - Ads indexed: 27 - Total views: 39.7M - Markets: 3 countries the ads ran in ## Most-viewed mObywatel YouTube ads Top 20 by views, list updated October 2026. 1. [mObywatel — Digital accident reporting](https://www.adsee.ai/ad-examples/youtube/government-services/mobywatel-digital-accident-reporting-dTmQ9b55iS4) — 5.3M views, 30s 2. [mObywatel - Reporting car accidents with the app](https://www.adsee.ai/ad-examples/youtube/government-services/mobywatel-reporting-car-accidents-with-the-app-E4D-DY9WwNs) — 4.8M views, 15s 3. [mObywatel - Załóż firmę w kilka minut](https://www.adsee.ai/ad-examples/youtube/saas/mobywatel-za-firm-w-kilka-minut-dWKMExrgZT8) — 3.6M views, 30s 4. [mObywatel - Załóż firmę w kilka minut](https://www.adsee.ai/ad-examples/youtube/government-services/mobywatel-za-firm-w-kilka-minut-_R_IINDpsjM) — 3.6M views, 13s 5. [mObywatel - Digital ID for Children](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/mobywatel-digital-id-for-children-nEV6MZf-6N8) — 2.9M views, 11s 6. [mObywatel — Digital ID and Services App](https://www.adsee.ai/ad-examples/youtube/government-services/mobywatel-digital-id-and-services-app-eaW62fLhTtM) — 2.5M views, 15s 7. [mObywatel - Załóż firmę w kilka minut](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/mobywatel-za-firm-w-kilka-minut-nzlRUIhxN2c) — 1.8M views, 13s 8. [mObywatel - Załóż firmę w kilka minut](https://www.adsee.ai/ad-examples/youtube/government-services/mobywatel-za-firm-w-kilka-minut-TdE8wLDPC3A) — 1.7M views, 13s 9. [mObywatel mStłuczka: Fakty i mity #1](https://www.adsee.ai/ad-examples/youtube/government-services/mobywatel-mst-uczka-fakty-i-mity-1-EMHHtYi-z8Y) — 1.5M views, 14s 10. [mObywatel — mStłuczka: Fakty i mity #9](https://www.adsee.ai/ad-examples/youtube/government-services/mobywatel-mst-uczka-fakty-i-mity-9-YcyQBfCVFqQ) — 1.4M views, 11s 11. [Procto-Glyvenol — Odzyskaj komfort siedzenia.](https://www.adsee.ai/ad-examples/youtube/healthcare/procto-glyvenol-odzyskaj-komfort-siedzenia-wOxpZV9KyMM) — 1.3M views, 30s 12. [mObywatel — Secure your PESEL](https://www.adsee.ai/ad-examples/youtube/nonprofit-political/mobywatel-secure-your-pesel-l3BfIg8V0xA) — 1.2M views, 15s 13. [mObywatel mStłuczka: Debunking data security myths](https://www.adsee.ai/ad-examples/youtube/fintech/mobywatel-mst-uczka-debunking-data-security-myths-XkC3ju5geVo) — 1.1M views, 16s 14. [mObywatel — mStłuczka: Fakty i mity #2](https://www.adsee.ai/ad-examples/youtube/government-services/mobywatel-mst-uczka-fakty-i-mity-2-QWXWhtPTGjs) — 915K views, 13s 15. [mObywatel — Report cyber threats](https://www.adsee.ai/ad-examples/youtube/government-services/mobywatel-report-cyber-threats-peDXaQb6Wxk) — 912.1K views, 15s 16. [mObywatel — Jak założyć skrzynkę do e-Doręczeń?](https://www.adsee.ai/ad-examples/youtube/government-services/mobywatel-jak-za-o-y-skrzynk-do-e-dor-cze-rGPmWz3tWQg) — 802.5K views, 28s 17. [mObywatel — mStłuczka: Fakty i mity](https://www.adsee.ai/ad-examples/youtube/government-services/mobywatel-mst-uczka-fakty-i-mity-Kwv9elfexxs) — 786.8K views, 12s 18. [mObywatel mStłuczka: Fakty i mity #7](https://www.adsee.ai/ad-examples/youtube/government-services/mobywatel-mst-uczka-fakty-i-mity-7-VlTj4i3rCOQ) — 780.4K views, 22s 19. [mStłuczka - Fakty i mity #5](https://www.adsee.ai/ad-examples/youtube/insurance/mst-uczka-fakty-i-mity-5-W05W6MQ460c) — 745.4K views, 18s 20. [mObywatel mStłuczka: Fakty i mity #4](https://www.adsee.ai/ad-examples/youtube/fintech/mobywatel-mst-uczka-fakty-i-mity-4-MmR5hPKZQFM) — 723.7K views, 21s ## About mObywatel mObywatel is Poland's official digital identity and public services portal and mobile app, developed by the Centre for Information Technology under the Ministry of Digital Affairs. First launched in 2017, it provides Polish citizens with access to digital identity documents (mDowód), mobile driving licenses, e-prescriptions, and various government administrative services. ## mObywatel YouTube ads — FAQ ### What is mObywatel? mObywatel is Poland's official digital identity and public services portal and mobile app, developed under the Ministry of Digital Affairs. It provides citizens with access to official digital documents, mobile driving licenses, e-prescriptions, and administrative government services. ### What are mObywatel's YouTube ads about? mObywatel's YouTube ads highlight specific features of the app, including digital car accident reporting, setting up a business in minutes, and digital IDs for children. ### What ad formats does mObywatel use on YouTube? mObywatel uses an even balance of vertical Shorts-style and horizontal videos. Most of its ads are short spots running up to 15 seconds, alongside videos lasting between 16 and 30 seconds. ### In which languages does mObywatel advertise on YouTube? mObywatel advertises entirely in Polish, targeting users in Poland. ### How many YouTube ads does mObywatel run? AdSee has indexed 27 YouTube ads from mObywatel, with 39.7M views in total, shown in 3 countries. ### Where does mObywatel advertise on YouTube? mObywatel's YouTube ads in the AdSee library ran most often in Poland, Germany and the Czech Republic. ### How much does mObywatel spend on YouTube ads? AdSee estimates mObywatel's YouTube ad spend at $198K – $1.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by mObywatel. ### What is mObywatel's most-viewed YouTube ad? The most-viewed mObywatel ad in the AdSee library is “mObywatel — Digital accident reporting”, with 5.4M views on YouTube. ## More top Other advertisers - #1776 [Exmark](https://www.adsee.ai/ad-examples/youtube/brands/exmark) — est. spend $469K – $1.2M, 42 ads - #1833 [Ohm Énergie](https://www.adsee.ai/ad-examples/youtube/brands/ohm-nergie) — est. spend $336K – $1.1M, 30 ads - #1836 [PG&E](https://www.adsee.ai/ad-examples/youtube/brands/pg-e) — est. spend $90.4K – $1.1M, 45 ads - #1860 [Ellevio](https://www.adsee.ai/ad-examples/youtube/brands/ellevio) — est. spend $469K – $1.1M, 37 ads - #1866 [Vattenfall](https://www.adsee.ai/ad-examples/youtube/brands/vattenfall-3) — est. spend $449K – $1.1M, 25 ads - #2039 [OK](https://www.adsee.ai/ad-examples/youtube/brands/ok) — est. spend $377K – $975K, 31 ads - #2048 [Pepsi MAX](https://www.adsee.ai/ad-examples/youtube/brands/pepsi-max) — est. spend $374K – $966K, 27 ads - #2049 [VILSA](https://www.adsee.ai/ad-examples/youtube/brands/vilsa) — est. spend $393K – $966K, 43 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates