---
title: "Mio YouTube Ads: Video Commercials & Campaigns | AdSee"
description: "Explore Mio YouTube ads with 21.8M views across 17 markets. See top video campaigns, view counts, and estimated spend to guide your strategy."
url: "https://www.adsee.ai/ad-examples/youtube/brands/mio"
---

# Mio YouTube ads: Top video campaigns and creative examples

Mio is a Swedish retail chain and e-commerce brand offering furniture, beds, and home furnishings. Across 17 markets and 21.8M views, its YouTube ads focus heavily on seasonal promotions, holiday themes, and discount sales for furniture and home decor.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2397 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/12)
- Company: Mio AB
- Category: Retail Ecommerce — Furniture and home furnishings retail
- Headquarters: Sweden
- Estimated total YouTube ad spend: $87.2K – $763K (all-time, estimated range)
- Ads indexed: 12
- Total views: 21.8M
- Markets: 17 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR09344369511920304129?region=anywhere

## Most-viewed Mio YouTube ads

Top 12 by views, list updated October 2026.

1. [Mio - Julen är bäst hemma](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/mio-julen-r-b-st-hemma-vFKWW5MlBsA) — 3.8M views, 20s
2. [Mio - Season Sale with up to 50% off](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/mio-season-sale-with-up-to-50-off-zOh_dGdp0-U) — 3.8M views, 15s
3. [Mio - Outdoor Furniture Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/mio-outdoor-furniture-sale-bJoGbDIGbyw) — 3.5M views, 20s
4. [Mio — Home Furnishings Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/mio-home-furnishings-sale-Cl5scDQmAEg) — 3M views, 20s
5. [Mio - Rea på möbler och inredning](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/mio-rea-p-m-bler-och-inredning-h6kcseM8iPs) — 2.8M views, 15s
6. [Mio - Sov gott, gör gott](https://www.adsee.ai/ad-examples/youtube/home-goods/mio-sov-gott-g-r-gott-PsusiMVaZKc) — 1.8M views, 20s
7. [Mio — Black Week Sale on Furniture](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/mio-black-week-sale-on-furniture-4EEARMZWS_Q) — 1.3M views, 15s
8. [Mio — Fall Campaign with Home Decor Discounts](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/mio-fall-campaign-with-home-decor-discounts-dKGuLlKckWY) — 957.8K views, 20s
9. [Mio — Mellandagsrea Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/mio-mellandagsrea-sale-gNPFYzZJI_A) — 499.9K views, 15s
10. [Mio - Sov gott. Vakna utvilad. 50% off beds!](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/mio-sov-gott-vakna-utvilad-50-off-beds-HU0jJ1rjaLo) — 324.5K views, 15s
11. [Mio — Rea upp till 70% på möbler och inredning](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/mio-rea-upp-till-70-p-m-bler-och-inredning-JHORZDm0HAs) — 166.1K views, 15s
12. [Cozy Living Room Scene](https://www.adsee.ai/ad-examples/youtube/dtc/cozy-living-room-scene-m1QYRntbl2I) — 33.2K views, 10s

## About Mio

Mio is a major Swedish retail chain and e-commerce store specializing in furniture and home furnishings. Founded in 1962 and headquartered in Tibro, Sweden, the company operates physical stores across the country alongside an online platform. Its product range includes sofas, beds, dining tables, outdoor furniture, and home decor items.

## Mio YouTube ads — FAQ

### What is Mio?

Mio is a Swedish retail chain and e-commerce company specializing in furniture and home furnishings. Founded in 1962, Mio AB offers products such as sofas, beds, dining tables, outdoor furniture, and home decor items through its physical stores and online platform.

### What are Mio's YouTube ads about?

Mio's YouTube ads frequently highlight seasonal discounts and sales events, including Black Week, holiday promotions, and post-Christmas sales. The video campaigns also focus on specific product categories such as beds, outdoor furniture, and general home decor.

### What video formats does Mio use for YouTube ads?

Mio relies entirely on horizontal video formats for its YouTube advertising. These advertisements are short, consisting primarily of 15-second spots alongside commercials running between 16 and 30 seconds.

### In which languages does Mio advertise on YouTube?

Mio advertises primarily in Swedish, with a smaller portion of its YouTube ads presented in English.

### How many YouTube ads does Mio run?

AdSee has indexed 12 YouTube ads from Mio, with 21.8M views in total, shown in 17 countries.

### Where does Mio advertise on YouTube?

Mio's YouTube ads in the AdSee library ran most often in Sweden, Denmark, Austria, Portugal and Belgium. In total they were shown in 17 countries.

### How much does Mio spend on YouTube ads?

AdSee estimates Mio's YouTube ad spend at $87.2K – $763K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Mio.

### What is Mio's most-viewed YouTube ad?

The most-viewed Mio ad in the AdSee library is “Mio - Julen är bäst hemma”, with 3.9M views on YouTube.

### Where can I verify Mio's ads?

Mio's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR09344369511920304129?region=anywhere

## More top Retail Ecommerce advertisers

- #2391 [Del Sol](https://www.adsee.ai/ad-examples/youtube/brands/del-sol) — est. spend $329K – $768K, 90 ads
- #2392 [Legami](https://www.adsee.ai/ad-examples/youtube/brands/legami) — est. spend $131K – $767K, 211 ads
- #2394 [GANT](https://www.adsee.ai/ad-examples/youtube/brands/gant-4) — est. spend $119K – $764K, 39 ads
- #2395 [Notino](https://www.adsee.ai/ad-examples/youtube/brands/notino-5) — est. spend $91.7K – $764K, 36 ads
- #2399 [Cklass](https://www.adsee.ai/ad-examples/youtube/brands/cklass) — est. spend $327K – $763K, 44 ads
- #2401 [Oba Hortifruti](https://www.adsee.ai/ad-examples/youtube/brands/oba-hortifruti) — est. spend $30.5K – $762K, 31 ads
- #2407 [Nykaa](https://www.adsee.ai/ad-examples/youtube/brands/nykaa) — est. spend $15.2K – $761K, 34 ads
- #2408 [Schulte-Ufer](https://www.adsee.ai/ad-examples/youtube/brands/schulte-ufer) — est. spend $174K – $761K, 12 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates